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Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger

Catalog Data

Author:
Berger, Arthur Asa 1933-  Search this
Physical description:
xvii, 197 p. : ill. ; 24 cm
Type:
Books
Place:
United States
Date:
2004
C2004
Contents:
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
Topic:
Advertising  Search this
Popular culture  Search this
Consumer education  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_817248