Introduction : the magic language of design -- Essay : the roots of 20th century design -- Our goal : the playful search for beauty -- To see : affinitive seeing -- Variety, not originality -- Spontaneity -- Line -- Shading and shadows -- Surfaces : textures & reflections -- Scale -- Crisp or soft -- To the limit of the material -- Compact to lacy -- Contours : complete and incomplete forms -- Togetherness -- Functional objects -- Fun -- Associations with the human body -- Influences -- Birds -- Visible structure -- Geometric forms & patterns -- Curves : stress & compound -- Beauty -- Love