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Latinos, Inc. : the marketing and making of a people / Arlene Dávila
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Catalog Data
Author:
Dávila, Arlene M. 1965-
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Physical description:
xv, 287 p. : ill. ; 24 cm
Type:
Books
Place:
United States
Date:
2001
C2001
Topic:
Hispanic American consumers
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Market segmentation
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Hispanic Americans--Ethnic identity
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Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_627525