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Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler

Catalog Data

Author:
Kotler, Neil G. 1941-  Search this
Kotler, Philip  Search this
Physical description:
xxviii, 395 p. : ill. ; 25 cm
Type:
Books
Date:
1998
C1998
Topic:
Museums--Planning  Search this
Museums--Marketing  Search this
Museum attendance  Search this
Museum finance  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_537040