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Smithsonian Institution

Marketing workbook for nonprofit organizations / Gary J. Stern ; [developed by Management Support Services (MSS), a program of the Amherst H. Wilder Foundation]

Catalog Data

Author:
Stern, Gary J  Search this
Amherst H. Wilder Foundation Management Support Services  Search this
Physical description:
2 v. : ill. (some col.) ; 28 cm
Type:
Books
Date:
1990
1997
C1990-c1997
Notes:
"Developed by Management Support Services (MSS), a program of the Amherst H. Wilder Foundation"--[v. 1], t.-p. verso.
Vol. 1 issued without special title or volume numbering; assigned subsequent to publication. -Cf. v. 2.
Vol. 2 has companion: Pocket guide for marketing representatives for nonprofit organizations, by Gary J. Stern (42 p. ; 14 cm.), published 1997.
MRC copy of [vol. 1] 39088007374408 1992 pr.
AAPG copy of [vol. 1] 3908801182 7789 1996 pr.
Contents:
[v. 1. Develop the marketing plan] (132 p.) -- v. 2. Mobilize people for marketing success (198 p.)
Topic:
Nonprofit organizations--Marketing  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_439565