An American family -- Settling at South Bend -- A young man goes west -- Life in the gold fields -- Home to business -- The wagon-makers -- And so dedicated -- The wheels spin -- Progress and politics -- A letter from Zanzibar -- "Labor omnia vincit!" -- The horseless carriage -- The gasoline age -- Remembrance of things past -- The auto goes coast to coast -- New blood at South Bend -- World War One -- The Roaring Twenties -- Wall Street lays egg! -- The hard way -- The champion is born -- The postwar world -- And now tomorrow
In February 1852, two young men went into business for themselves in South Bend, Indiana, to shoe horses and repair and build wagons. Within 25 years, South Bend was the site of the world's largest wagon works. Studebaker entered the automotive business in 1902 with electric vehicles and in 1904 with gasoline vehicles. The company established an enviable reputation for quality and reliability.