ELEC copy purchased with funds from the S. Dillon Ripley Endowment.
Contents:
Cover; Half Title; Title; Copyright; Contents; Figures; Acknowledgments; Introduction; Geographical and Historical Context; Contributing to the History of the Department Store; 1 Retail Architecture; The Visibility of Construction and Renovation; The Changeable Design of the Storefront; Architectural Display as Competition; Technical Scope as a Show Feature; 2 Window Display; Professional Development; Making Window Displays; Stocky Style; Draping Techniques and the Female Gaze; Sculptural Style; Machinery of Display; The Unit Principle; 3 The Shopfitting Industry; Silent Salesmanship
Science of ShopkeepingThe Shopfitting Industry and Exhibition Culture; From Density to Openness; 4 The Department Store Interior; Seasonality; A Great Decoration Event; Virtual Travel via Display; The Model Room: An Interior of Interiors; Professional Development; Conclusion; The Modern Displayman; In Summary; Bibliography; Index
