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Air transportation : a management perspective / John G. Wensveen

Catalog Data

Wensveen, J. G  Search this
Physical description:
xxxi, 571 pages : illustrations ; 25 cm
NPMMAIN copy purchased with funds from the S. Dillon Ripley Endowment.
An Introduction to Air Transportation. The airline industry: trends, challenges, strategies ; Aviation: an overview ; Historical perspective ; Air transportation: regulators and associations ; The general aviation industry. -- Structure and Economics of the Airlines. The airline industry ; Economic characteristics of the airlines. -- Managerial Aspects of Airlines. Airline management and organization ; Forecasting methods ; Airline passenger marketing ; Airline pricing, demand, and output determination ; Air cargo ; Principles of airline scheduling ; Fleet planning: the aircraft selection process ; Airline labor relations ; Airline financing. -- The International Scene. International aviation ; Career planning in aviation
This textbook offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, it now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. This edition brings the text right up to date with a new opening chapter, titled "The Airline Industry: Trends, Challenges and Strategies", setting the context for all that follows within the book, and a new section within "International Aviation" that explores the new airline business models. New and updated material has been added throughout the text and overall presents a more international perspective.
Airlines--Management  Search this
Aeronautics, Commercial  Search this
Call number:
HE9781 .W46 2011
Data Source:
Smithsonian Libraries