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ミュージアム・マーケティング / フィリップ・コトラー + ニール・コトラー ; 井関利明,石田和晴訳

Catalog Data

Author:
Kotler, Neil G. 1941-  Search this
Kotler, Philip  Search this
Izeki, Toshiaki  Search this
Ishida, Kazuharu  Search this
Physical description:
22, 520 pages ; 22 cm
Type:
Books
Date:
2006
Heisei 16 [2006]
Notes:
Translation of: Museum strategy and marketing : designing missions, building audiences, generating revenue and resources, published 1998.
Topic:
Museums--Planning  Search this
Museums--Marketing  Search this
Museum attendance  Search this
Museum finance  Search this
Call number:
AM5 .K6814 2006
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1098671