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Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace

Catalog Data

Author:
Wallace, Margot A. 1941-  Search this
Physical description:
x, 329 pages : illustrations ; 24 cm
Type:
Books
Place:
United States
Date:
2016
Notes:
ANAC copy purchased with funds from the S. Dillon Ripley Endowment.
MSRL copy 39088019657238 Purchased from the C. Michael Gooden Endowment.
Contents:
Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- CafeĢ -- Publications -- Academic museums -- Databases
Topic:
Museums--Management  Search this
Museums--Public relations  Search this
Business names  Search this
Branding (Marketing)  Search this
Museum attendance  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1075084