The evolution of typography -- From the origins of writing to Gutenberg's invention of movable type -- Typography from Gutenberg to the nineteenth century -- The nineteenth century and the Industrial Revolution -- Typography in the twentieth century -- The anatomy of typography -- Letterforms analyzed -- The typographic font -- Basic classification of typefaces -- Typographic measurement -- The type family -- Syntax and communication -- Typographic syntax -- Visual hierarchy -- Typographic space -- ABA form -- The typographic grid -- The typographic message -- Verbal/visual equations -- Function and expression -- Legibility -- Distinguishing characteristics of letters -- The nature of words -- Capital and lowercase letters -- Interletter and interword spacing -- Type size, line length, and interline spacing -- Weight -- Character width -- Italics -- Color combinations -- Justified and unjustified typography -- Paragraphs and indentations -- Legibility and the grid -- Typographic technology -- Hand composition -- Linotype -- Monotype -- Ludlow -- Phototypesetting -- Display photographic typesetting -- Digital typesetting -- Typographic design education -- Generation of a typographic sign from a gestural mark -- Letter/digit configurations -- Urban letterform studies -- Inventing sign systems -- Letterform analysis -- Interpretive compositions -- Repetition and pattern making -- Typography and image transformations -- Visual organization and grid structures -- Typographic variations through changing parameters -- Experimental compositions with found typography -- Poem and news combinations -- Typographic cubes -- Calendar typography -- Interpretive typography: form and content -- Typeface history posters -- Type specimen book page -- Alphabet letterpress book -- Symphony posters -- Type chronology booklet -- Thematic exhibition posters -- Graphic itinerary -- Case studies in typographic design -- The NASA visual identity system -- An exhibition catalog for Fluxus Etc. -- The redesign of the Minneapolis Tribune -- Permutations in a title page design -- Typographic film titles -- The periodical format for Nautical Quarterly -- Type specimens -- Old style -- San serif -- Transitional -- Modern -- Egyptian -- Display fonts -- Text column specimens -- Glossary -- Copyfitting -- Character count table for text type specimens -- Suggested working methods in typographic design -- Proofreader's marks -- A chronology of typeface designs
Summary:
"An in-depth survey of the design process ... included are ... case studies of recent projects by prominent designers, discussion of the impact of advanced technology upon design, a carefully illustrated survey of legibility research, and hundreds of type specimens ... richly illustrated with 446 figures, diagrams, and ... examples of typographic design"--Back cover.
