Introduction: In search of magnetic museums -- Magnetism and the art of engagement -- Build core alignment. Philbrook Museum of Art : aligning through vision and values -- Embrace 360 engagement. Conner Prairie Interactive History Park : putting guests at the center -- Empower others. Chrysler Museum of Art : serve first, lead second -- Widen the circle and invite the outside in. Children's Museum Pittsburgh : the power of 'yes' -- Become essential. Natural Science Center of Greensboro : turning outward to meet civic needs -- Build trust through high performance. The Franklin Institute : righting the ship -- On becoming magnetic
