<img width="640" height="438" src="http://www.cooperhewitt.org/wp-content/uploads/2016/10/1997-49-4-700x479.jpg" class="attachment-large size-large wp-post-image" alt="1997-49-4" style="display: block; margin-bottom: 5px; clear:both;" srcset="http://uh8yh30l48rpize52xh0q1o6i.wpengine.netdna-cdn.com/wp-content/uploads/2016/10/1997-49-4-300x205.jpg 300w, http://uh8yh30l48rpize52xh0q1o6i.wpengine.netdna-cdn.com/wp-content/uploads/2016/10/1997-49-4-700x479.jpg 700w, http://uh8yh30l48rpize52xh0q1o6i.wpengine.netdna-cdn.com/wp-content/uploads/2016/10/1997-49-4.jpg 1024w" sizes="(max-width: 640px) 100vw, 640px" />If you’re judging this book by its cover, Chip Kidd’s 1989 design for Watching the Body Burn by Thomas Glynn might encourage you to wonder what crazy contents lie within. The disjointed imagery, text, and loud colors certainly draw consumer attention, but Kidd’s design is more than a sales tactic—the frenetic cover design complements the...
