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Rails to Sales on the New York City Subway

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Cooper-Hewitt, National Design Museum  Search this
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Published Date:
Tue, 14 Jan 2020 15:00:40 +0000
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Object of the Day
20th century graphic design
American design
subway advertising
<img width="640" height="943" src="" class="attachment-large size-large wp-post-image" alt="Image features a poster for the New York Subway Advertising Company, encouraging businesses to purchase advertising space in subway stations or on trains. In the foreground, at bottom left, a single train&#039;s rail, rendered in perspective extends into a black, spiraling tunnel. At the vanishing point of the tunnel, a cluster of colorful, overlapping rectangles, meant to represent posters. Across the bottom, in black text: [New York Subway Advertising Company logo] RAILS TO SALES / SUBWAY POSTERS [a red line cuts through the center of &quot;subway posters&quot;]. Please scroll down to read the blog post about this object." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset=" 700w, 204w, 1043w, 1391w, 160w, 1739w" sizes="(max-width: 640px) 100vw, 640px" data-attachment-id="37211" data-permalink="" data-orig-file="" data-orig-size="1739,2560" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="CHSDM-292880_01-000001" data-image-description="" data-medium-file="" data-large-file="" />This poster, designed for the New York Subway Advertising Company, exemplifies the signature approach of American graphic designers Otis (Shep) Shepard and Dorothy Van Gorder—the poster prioritizes the image as text becomes peripheral to the overall message. It combines reductive, abstracted forms with ample airbrushing to create a dynamic arrangement. The pair met in 1927...
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