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Rails to Sales on the New York City Subway

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Creator:
Cooper-Hewitt, National Design Museum  Search this
Type:
Blog posts
Smithsonian staff publications
Blog posts
Published Date:
Tue, 14 Jan 2020 15:00:40 +0000
Blog Post Category:
Blog Post
Object of the Day
Uncategorized
20th century graphic design
American design
subway advertising
transportation
Description:
<img width="640" height="943" src="https://www.cooperhewitt.org/wp-content/uploads/2020/01/CHSDM-292880_01-000001-700x1031.jpg" class="attachment-large size-large wp-post-image" alt="Image features a poster for the New York Subway Advertising Company, encouraging businesses to purchase advertising space in subway stations or on trains. In the foreground, at bottom left, a single train&#039;s rail, rendered in perspective extends into a black, spiraling tunnel. At the vanishing point of the tunnel, a cluster of colorful, overlapping rectangles, meant to represent posters. Across the bottom, in black text: [New York Subway Advertising Company logo] RAILS TO SALES / SUBWAY POSTERS [a red line cuts through the center of &quot;subway posters&quot;]. Please scroll down to read the blog post about this object." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://uh8yh30l48rpize52xh0q1o6i-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/CHSDM-292880_01-000001-700x1031.jpg 700w, https://uh8yh30l48rpize52xh0q1o6i-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/CHSDM-292880_01-000001-204x300.jpg 204w, https://uh8yh30l48rpize52xh0q1o6i-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/CHSDM-292880_01-000001-1043x1536.jpg 1043w, https://uh8yh30l48rpize52xh0q1o6i-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/CHSDM-292880_01-000001-1391x2048.jpg 1391w, https://uh8yh30l48rpize52xh0q1o6i-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/CHSDM-292880_01-000001-160x235.jpg 160w, https://uh8yh30l48rpize52xh0q1o6i-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/CHSDM-292880_01-000001-scaled.jpg 1739w" sizes="(max-width: 640px) 100vw, 640px" data-attachment-id="37211" data-permalink="https://www.cooperhewitt.org/2020/01/14/rails-to-sales-on-the-new-york-city-subway/chsdm-292880_01-000001/" data-orig-file="https://www.cooperhewitt.org/wp-content/uploads/2020/01/CHSDM-292880_01-000001-scaled.jpg" data-orig-size="1739,2560" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="CHSDM-292880_01-000001" data-image-description="" data-medium-file="https://www.cooperhewitt.org/wp-content/uploads/2020/01/CHSDM-292880_01-000001-204x300.jpg" data-large-file="https://www.cooperhewitt.org/wp-content/uploads/2020/01/CHSDM-292880_01-000001-700x1031.jpg" />This poster, designed for the New York Subway Advertising Company, exemplifies the signature approach of American graphic designers Otis (Shep) Shepard and Dorothy Van Gorder—the poster prioritizes the image as text becomes peripheral to the overall message. It combines reductive, abstracted forms with ample airbrushing to create a dynamic arrangement. The pair met in 1927...
Topic:
Design  Search this
See more posts:
Cooper Hewitt, Smithsonian Design Museum
Data Source:
Cooper-Hewitt, National Design Museum
EDAN-URL:
edanmdm:posts_b96867b36fe1247c00e4016822105bcf