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Cooper-Hewitt, National Design Museum  Search this
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Published Date:
Sun, 05 Aug 2018 14:00:01 +0000
Blog Post Category:
Blog Post
Object of the Day
graphic design
International Typographic Style
Swiss Style
<img width="640" height="895" src="" class="attachment-large size-large wp-post-image" alt="Image features poster with the word Giselle printed in large text alongside a blurred photographic image of a ballerina in mid-spin. Please scroll down to read the blog post about this object." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset=" 700w, 214w, 168w, 732w" sizes="(max-width: 640px) 100vw, 640px" data-attachment-id="30794" data-permalink="" data-orig-file="" data-orig-size="732,1024" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1455229013&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="269771_49d34ed276e9a71e_b" data-image-description="" data-medium-file="" data-large-file="" />Armin Hofmann (Swiss, b. 1920) is associated with a graphic design movement known as the Swiss Style, which originated in Switzerland in the 1940s and 50s. Also referred to as the International Typographic Style, the Swiss Style is characterized by a recognition of the importance of typography—especially sans-serif fonts—as an essential element of design. The...
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Cooper Hewitt, Smithsonian Design Museum
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Cooper-Hewitt, National Design Museum