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Catalog Data

Mead Johnson and Company  Search this
Physical Description:
foil (packaging material)
norethindrone, 1 mg (drug active ingredients)
ethinyl estradiol, 0.05 mg (drug active ingredients)
paper (packaging material)
plastic (packaging material)
overall: 14 cm x 10.3 cm x .4 cm; 5 1/2 in x 4 1/16 in x 3/16 in
overall: 1/2 in x 5 1/2 in x 4 in; 1.27 cm x 13.97 cm x 10.16 cm
Object Name:
contraceptive, oral
Other Terms:
Pharmaceutical; Contraceptives; Patent Medicines; Drugs; Non-Liquid
Place made:
United States: Indiana, Evansville
Date made:
ca 1978
Description (Brief):
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Mead Johnson & Company of Evansville, Indiana, produced this Ovocon-50 brand oral contraceptive in 1978. The packaging consists of a white pouch decorated with an orange and pink flower. The 28-pill regimen is in a cardboard blister pack, divided into four rows of seven. To maintain the routine of taking a daily pill, Ovocon included a fourth week of inert green pills. A booklet entitled “What you should know about the pill” was included with this oral contraceptive starter pack.
Currently not on view
Birth Control/Contraception  Search this
Women's Health  Search this
Credit Line:
Gift of Gladys Abell and Lester D. Johnson, Jr., M.D.
ID Number:
Accession number:
Catalog number:
See more items in:
Medicine and Science: Medicine
Health & Medicine
Birth Control
Data Source:
National Museum of American History