Menley & James Laboratories, the proprietary drug division of Smith Kline & French produced the “Love” line of cosmetics from 1969 through 1980. This product, Love’s “A Little Cover” makeup, claimed to add “just an all-over color glow” while letting “your skin shine through.” Love was propelled to popularity through the advertising campaign of Wells, Rich, Green. Love products sought to appeal to young women who were style leaders and trendsetters. The tagline “This is the way Love is in 1969” was intended to appeal to a new generation of consumers, and the product name and package design reflected the youth culture of the 1970s.
