overall, box: 5 3/4 in x 2 1/2 in x 1 7/8 in; 14.605 cm x 6.35 cm x 4.7625 cm
overall, bottle: 5 1/2 in x 2 1/2 in x 1 3/4 in; 13.97 cm x 6.35 cm x 4.445 cm
Object Name:
shampoo
hair care product
Object Type:
Cosmetics
Place made:
United States: New Jersey, Jersey City
Associated place:
United States: Louisiana, Saint Martinville
Date made:
ca 1955
Product launch date:
1938
Packaging change date:
1954
Description:
In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double-your-money back guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.
Over the years the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s, the product jingle, "Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.
While the Halo bottle retained its distinctive shape, at the end of 1954, Colgate-Palmolive introduced this new blue, white, and gold packaging. In 1956, their ads claimed they were "America’s #1 Selling Shampoo."
