Pave The Way skateboarding sticker. Created by Tara Jepsen, a queer writer and performer and Miriam Klein Stahl, a queer graphic artist and teacher, Pave The Way skateboards celebrates being queer and living life through skate without fear of expressing who you are. Jepsen and Stahl’s board depicts a collection of queer icons who impressed upon them an ethos of acceptance and versatility reflected in their impact on skate culture.
Skateboard stickers have always played an important role in skateboard advertising especially in the late 1980s and early 90s when small skate companies were emerging. Skate companies used this inexpensive and visually appealing media to advertise their companies, board models, skate contests, and skate teams. The stickers were often offered free through magazine offers and at skate shops where the most sought after were kept behind the counter.