Skip to main content Smithsonian Institution

Catalog Data

Publisher:
Simon & Schuster  Search this
Printer:
Western Publishing Co., Inc.  Search this
Illustrator:
Malvern, Corinne  Search this
Author:
Jackson, Kathryn  Search this
Physical Description:
paper (overall material)
ink (overall material)
Object Name:
book and drawings
Date made:
1952
Description (Brief):
<p><i>Nurse Nancy</i> was written by Kathryn Jackson with illustrations by Corinne Malvern, and published by Simon & Schuster in New York, New York, in 1952.</p>
<p>Raised in New Jersey, Corinne Malvern (1901-1956) was a child actress who, along with her sister, performed in traveling plays, vaudeville and movies. After an accident in her teens, Malvern was forced to give up her acting career and later attended the Art Students League of New York. Proficient in watercolor, pastel, pencil and ink and paint, she launched a career as a commercial artist, and was known for her fashion illustrations and magazine covers. Shortly after, she teamed up with her sister, a children’s author, and began drawing children’s books, including seventeen for the Little Golden Book series, including <i>Doctor Dan, Nurse Nancy, How Big?, Susie’s New Stove</i>, and <i>5 Pennies to Spend</i>.</p>
<p>Some of the most popular Little Golden Books were early experiments in product placement. In addition to teaching basic first aid tips, <i>Dr. Dan</i> and <i>Nurse Nancy</i> books included junior size Johnson and Johnson Band Aids.</p>
<p><i>Doctor Dan the Bandage Man</i> and <i>Nurse Nancy</i> represent examples of innovative display and marketing techniques. Simon & Schuster paired with Johnson & Johnson to promote the latter’s brand-name “Band-Aids” and targeted one of its likeliest consumers, children. Boys and girls would sport Band-Aids in colorful shapes of stars, hearts, circles and flowers, from samples included in the pages of the book, all the while learning the basics of first aid.</p>
Subject:
Children's Literature  Search this
Credit Line:
Gift of Western Publishing Company, Inc. (through Richard Bernstein)
ID Number:
COLL.GOLDNBK.000025
Accession number:
1992.0634
See more items in:
Culture and the Arts: Entertainment
Popular Entertainment
Family & Social Life
Little Golden Books
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ad-e6de-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1444821