Skip to main content Smithsonian Institution

Catalog Data

Referenced business:
Mann Fruit Company  Search this
Physical Description:
paper (crate label material)
wood (substrate material)
Measurements:
crate label: 11 1/2 in x 11 1/2 in; 29.21 cm x 29.21 cm
Object Name:
crate label
Place Made:
United States: Washington, Wenatchee
Description (Brief):
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Electric brand apple crate label was used by the Mann Fruit Company of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Spokane Lithograph Company of Spokane, Washington. The label has a dark blue background with lightning bolt from a cloudy dark sky striking diagonally across the label behind a large red apple. The label notes that the apples are “Wenatchee District Apples,” a region that claims to be the “Apple Capital of the World” due to the volume of its apple production.
Location:
Currently not on view
Credit Line:
L.E. Leininger
ID Number:
1979.0441.078
Accession number:
1979.0441
Catalog number:
1979.0441.078
See more items in:
Work and Industry: Agriculture
Food
Crate Labels
Agriculture
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ad-056a-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1361716