crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm
Object Name:
crate label
Place Made:
United States: Kansas, Topeka
Description (Brief):
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Family Choice brand fruit crate label was distributed by the Fleming Companies Inc., of Topeka, Kansas in the early 20th Century. The red lithographed label features an illustration of a family popping up from a blue house. Founded in 1915, the Fleming Companies Inc. is now one of the largest food wholesalers in the United States.