Julia Child occasionally used French bistro signs as props on the early episodes of <i>The French Chef</i> television series, which first aired in 1963. This sign, in red and black lettering, advertises “Frites,” or French fries, one of the few French foods she knew her American audience would find familiar. Julia’s introduction of both favorite dishes and unfamiliar cuisine through humor and a sense of adventure brought the message home to viewers in an accessible and memorable way.