Nouvelle Parfumerie Gandour, Ivorian, founded 1965 Search this
Medium:
soap (brick) and plastic;
ink on cardboard;
ink on paper
Dimensions:
H x W x D (2014.284.1a Soap and wrapper): 4 × 3 9/16 × 1 11/16 in. (10.2 × 9 × 4.3 cm)
H x W x D (2014.284.1b Box): 3 1/4 × 3 5/16 × 1 5/8 in. (8.3 × 8.4 × 4.1 cm)
L x W (2014.284.1c Advertising insert): 8 1/16 × 3 9/16 in. (20.5 × 9 cm)
Type:
cosmetics
Place made:
Abidjan, Côte d'Ivoire, West Africa, Africa
Date:
2014
Description:
A bar of soap (2014.284.1a), box (2014.284.1b), and advertising insert (2014.284.1c) of the brand “Maxi Light."
A round, off-white bar of Maxi Light Beauty Soap. The soap is in is in sealed plastic wrapping and is molded on top with the brand's flower-shaped logo, a stylized flower with three (3) petals and two (2) leaves, followed by the text [MAXI LIGHT] in the center of a molded circle. The bar of soap is inherently flat on the bottom.
A thin, square cardboard box (2014.284.1b) for skin lightening soap. The box features an image of a woman on the left side of the box against a brown to white gradient background. She is pictured seated, with her back to the viewer with her proper left arm bent above and behind her with her hand resting at the base of her neck. Her proper right hand is resting on her proper right knee. The woman is bare down to the waist and wears a light yellow towel around her waist that covers her thighs. To the right of the image is Maxi Light’s flower-shaped logo and black text with the brand name and featured ingredients [MAXI / LIGHT / Vitamins /A & E / Oligoelement]. A tan curved geometric element surrounds the image and black text. Along the bottom is white text with additional information about the product: [Beauty Soap / Lightening & Purifying / 120 g Sabonete de Beleza - Clareador e Purificador 4.2 oz.]. The remaining sides of the box are filled with information about the product, ingredients, manufacturing information, and use, in English, French, and Portuguese.
An advertising insert (2014.284.1c) for Maxi Light beauty products. The front on the insert features an image of a woman on the left side. She is pictured seated, with her back to the viewer with her proper left arm bent above and behind her with her hand resting at the base of her neck. Her proper right hand is resting on her proper right knee. The woman is bare down to the waist and wears a light yellow towel around her waist that covers her thighs. To the right of the image is black and brown text with the brand and featured ingredients [MAXI / LIGHT / MAXI SOINS / CARE / MAXI CLARTÉ / CLEAR / MAXI BEAUTÉ / BEAUTY / Vitamins / A & E / Oligoélément]. A tan curved geometric element surrounds the image and black text. Along the bottom are images of various different Maxi Light products and the manufacturer’s name and seal. The back of the sheet includes a list of products and their purpose and use in three (3) languages, English, French, and Portuguese.
