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Catalog Data

Company:
George Dorne Company  Search this
Medium:
Tin, lithograph (?)
Dimensions:
4 1/2 in. (11.4 cm)
Type:
Advertising ephemera
Date:
ca. 1907
Description:
Metal tip tray with advertisement for Dorne's Carnation Chewing Gum. The tray is pale green with pink carnation blossoms behind the product Logo. Along the walls of the tray the slogan "Taste the Smell" is repeated. Patented in 1911, Carnation chewing gum was the George Dorne Company of Cincinnati’s most popular and successful chewing gum. The flavor was said to resemble the aroma of carnations. This form of novelty advertisement was given to customers by their waiters.
Label Text:
Over the course of the nineteenth century, the establishment of many successful businesses in America was met with new technologies that opened opportunities for companies to expand their markets. This was stimulated by the consumer-driven way of life espoused by the growing middle class with more money to spend. Competition increased, and many companies turned to advertising to increase sales and win over customers. As industrialization increased supply and the economy grew during the nineteenth century, advertising and the development of mass marketing strategies expanded alongside it. Advertising was a means to market products or services that was communicated through various media such as newspapers, magazines, catalogs, trade cards, and printed ephemera. Effective advertising employed “branding” which used targeted slogans, images, phrases that created associations with a product name or image with certain qualities in consumers’ minds. Companies continually reevaluated changing tastes, needs, and fashions in order to stay up-to-date with the desires of the consumers, and new advertisements were constantly being released to appeal to them. By 1900, the advertising agency was an established profession at the forefront of creative planning and mass marketing.
Topic:
advertisements  Search this
chromolithographs  Search this
tin  Search this
trays  Search this
advertising  Search this
Chewing gum  Search this
flowers (plants)  Search this
gratuities  Search this
marketing  Search this
print advertising  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1999.031
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq4f8f2c973-9839-443d-9949-4cde9e7eb594
EDAN-URL:
edanmdm:hac_1999.031