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Catalog Data

Peter Henderson & Co.  Search this
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Trade catalogs
ca. 1891-1904
Victorian (1837-1901)
Color lithographic seed catalogue cover for the Peter Henderson & Co. seed company. The cover features “The ‘Henderson’ Lawn Grass being trimmed by “The ‘Henderson’ Horse Lawn Mower” with Riverside Drive, Grant's Tomb, and the Hudson River in the background. The cover is mounted on cardboard within a decorative red, yellow, and gold printed frame.
Label Text:
Over the course of the nineteenth century, the establishment of many successful businesses in America was met with new technologies that opened opportunities for companies to expand their markets. This was stimulated by the consumer-driven way of life espoused by the growing middle class with more money to spend. Competition increased, and many companies turned to advertising to increase sales and win over customers. As industrialization increased supply and the economy grew during the nineteenth century, advertising and the development of mass marketing strategies expanded alongside it. Advertising was a means to market products or services that was communicated through various media such as newspapers, magazines, catalogs, trade cards, and printed ephemera. Effective advertising employed “branding” which used targeted slogans, images, phrases that created associations with a product name or image with certain qualities in consumers’ minds. Companies continually reevaluated changing tastes, needs, and fashions in order to stay up-to-date with the desires of the consumers, and new advertisements were constantly being released to appeal to them. By 1900, the advertising agency was an established profession at the forefront of creative planning and mass marketing.
Mounted on cardboard
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horses  Search this
horticulture  Search this
lawn mowers  Search this
lawns  Search this
marketing  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens