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Catalog Data

Company:
Dr. D. Jayne & Sons  Search this
Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Advertising ephemera
Date:
1898
Description:
Advertisement for Jayne's Tonic Vermifuge. The page is titled “The Mother's Affection, Solitude” with the date, 1898. It features a center illustration depicting a young mother in pink Victorian dress with a sullen little girl in a blue and white frock. They are seated with a white Jack Russel dog nursing her puppies. Printed at the bottom of the illustration is the slogan, “The Strength Giver for the nervous ailing mother or her growing children is Jayne's Tonic Vermifuge.” Surrounding the illustration is are calendars for the months of June through December in decorative frames and accompanied by seasonal fruit, flowers, and foliage. The calendar advertisement is mounted on cardboard within a decorative gold and black border. By the mid-nineteenth century in America, advertisements regularly appeared in newspapers, magazines, trade journals, and catalogues. Companies could run ads in major national publications to reach customers nationwide, or they could reach out to more narrowly targeted audiences through ads in local papers or specialized trade journals. Advertisements employed color, illustrations, clever wording to attract business and influence consumers. All this was made possible by technological advances in the economical manufacture of paper and the printing press. Ads ranged from full-page spreads to smaller features within the column space. Many companies added promotions to their advertisements as a marketing tactic to excite business.
By the mid-nineteenth century in America, advertisements regularly appeared in newspapers, magazines, trade journals, and catalogues. Companies could run ads in major national publications to reach customers nationwide, or they could reach out to more narrowly targeted audiences through ads in local papers or specialized trade journals. Advertisements employed color, illustrations, clever wording to attract business and influence consumers. All this was made possible by technological advances in the economical manufacture of paper and the printing press. Ads ranged from full-page spreads to smaller features within the column space. Many companies added promotions to their advertisements as a marketing tactic to excite business.
Label Text:
Over the course of the nineteenth century, the establishment of many successful businesses in America was met with new technologies that opened opportunities for companies to expand their markets. This was stimulated by the consumer-driven way of life espoused by the growing middle class with more money to spend. Competition increased, and many companies turned to advertising to increase sales and win over customers. As industrialization increased supply and the economy grew during the nineteenth century, advertising and the development of mass marketing strategies expanded alongside it. Advertising was a means to market products or services that was communicated through various media such as newspapers, magazines, catalogs, trade cards, and printed ephemera. Effective advertising employed “branding” which used targeted slogans, images, phrases that created associations with a product name or image with certain qualities in consumers’ minds. Companies continually reevaluated changing tastes, needs, and fashions in order to stay up-to-date with the desires of the consumers, and new advertisements were constantly being released to appeal to them. By 1900, the advertising agency was an established profession at the forefront of creative planning and mass marketing.
Paper/Support:
Mounted on cardboard
Mark(s):
Copyright Dr. D Jayne & Son 1898
Topic:
advertisements  Search this
chromolithographs  Search this
ephemera  Search this
prints  Search this
advertising  Search this
calendars  Search this
marketing  Search this
print advertising  Search this
women  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.092
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq4475f4919-5bab-4537-aa6c-292877132036
EDAN-URL:
edanmdm:hac_1984.250.092