Herbert Bayer, (American, born Austria, active Germany and USA, 1900–1985) Search this
Client:
Hoffman-La Roche, Inc., Nutley, New Jersey, USA Search this
Medium:
Offset lithograph on paper
Dimensions:
17.4 × 11.5 cm (6 7/8 × 4 1/2 in.)
Type:
graphic design
Postcard
Object Name:
Postcard
Made in:
USA
Date:
ca. 1940
Description:
Printed card includes A, B1, B2, C, and D in blue block letters and numbers along with foods that represent the source of each vitamin (milk, wheat, tomatoes, oranges, and fish) against a grey background. A dropper with a golden liquid vitamin appears at the lower left. Printed in black, lower left: VI-PENTA / 'ROCHE'; in white, diagonally, lower left: LA DOSIS VITAM Í NICA DIARIA; below: HOFFMAN-LA ROCHE, INC., NUTLEY, N.J.
Credit Line:
Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
