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Catalog Data

Designer:
Herbert Bayer, (American, born Austria, active Germany and USA, 1900–1985)  Search this
Client:
Noreen, Denver, Colorado, USA  Search this
Medium:
Offset lithograph on off-white paper
Dimensions:
29.2 × 21.4 cm (11 1/2 × 8 7/16 in.)
Type:
graphic design
Print
Object Name:
Print
Made in:
Aspen and Denver, CO, USA
Designed in:
Aspen, CO, USA
Produced in:
Denver, CO, USA
Date:
1950–55
Description:
Printed advertisement proof for Noreen Color Hair Rinse. Features a color photographic reproduction of a woman’s face at bottom center. She has short blonde hair and is looking up slightly towards the viewer. Loops of various colors–red, blue, yellow, brown, and black–appear behind her at lower left and above in the center of the composition. The Noreen logo–the word “Noreen” in black cursive text followed by a black trademark symbol ® inside a red teardrop–appears at left center. Printed in black, just to the right of the logo: COLOR / HAIR / RINSE. Printed in black, upper right: Put new beauty in your hair / Noreen can put a new, subtly different look / of beauty in your hair by accentuating your / natural hair shade and depth of color. / And you can plan these flattering / variations in your natural hair shade to / go with your clothes and to help you / wear some of the handsome but difficult / colors you may have avoided in the past. / Noreen Color Hair Rinses are designed to / flatter you . . . to restore the tender shining / quality of young hair to locks that have / become drab, streaked or graying . . . / to bring back the sheen of rich color / or delicate tints . . . to emphasize your / natural hair shade by simply adding / a lightening or darkening color. / There are fourteen Noreen shades to / choose from and you can change your / shade as often as you wash your hair, / since Noreen can be applied in three / minutes and shampooed out equally fast. / Ask your beautician for a Noreen rinse / or apply one yourself at home.
Credit Line:
Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
Accession Number:
2016-54-154
Restrictions & Rights:
Usage conditions apply
Copyright Notice:
© 2019 Artists Rights Society (ARS), New York / VG Bild-Kunst, Bonn
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
GUID:
http://n2t.net/ark:/65665/kq4276b2224-b76f-4770-a8a9-b288084c3d7f
EDAN-URL:
edanmdm:chndm_2016-54-154