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Catalog Data

Herbert Bayer, (American, born Austria, active Germany and USA, 1900–1985)  Search this
Noreen, Denver, Colorado, USA  Search this
Container Corporation of America, Chicago, Illinois, USA  Search this
Container Corporation of America, Chicago, Illinois, USA  Search this
Print on cardstock, folded
Flat: 5.7 × 21.7 cm (2 1/4 × 8 9/16 in.)
Upright: 3 × 21.7 cm (1 3/16 × 8 9/16 in.)
graphic design
Packaging design
Object Name:
Packaging design
Made in:
Aspen, CO, USA
Designed in:
Aspen, CO, USA
Manufactured in:
Chicago, IL, USA
Printed in:
Chicago, IL, USA
ca. 1955
Packaging design for the haircare product, Liqui Satin Rinse, by Noreen. Forms a rectangular box when folded along the creases and positioned upright. When flat, design consists of the Noreen logo–a red teardrop shape with "Noreen" printed in black cursive text inside–against a white background at upper left and lower right. "LIQUI / SATIN / RINSE" is printed in black against a light blue background at upper right and lower left. At upper right, the words "AFTER SHAMPOO" are also printed in black, in the center of several surrounding words printed in cursive white text: "gleaming," "for your," "hair," and "lustre." At lower left, the words "AFTER SHAMPOO" are printed in white. The CCA (Container Corporation of America) logo is printed in black at lower left on the package tab. Verso: "Noreen" is printed in black inside red teardrop shapes on the upper left and upper right tabs, above the words "LIQUI / RINSE," and at lower right, adjacent to the words "LIQUI / SATIN / RINSE," printed in black on the left. "AFTER SHAMPOO" is printed in red next to "LIQUI / SATIN / RINSE" at lower left. Information about the product and directions for use are printed in small black text on the upper portion.
Credit Line:
Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
Accession Number:
Restrictions & Rights:
Usage conditions apply
Copyright Notice:
© 2019 Artists Rights Society (ARS), New York / VG Bild-Kunst, Bonn
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum