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M&Co: 50 West 17th St. Mailing Label Suite

Catalog Data

Design Director:
Tibor Kalman, American, b. Hungary, 1949–1999  Search this
Designer:
Stephen Doyle, American, b. 1956  Search this
Firm:
M&Co, New York, New York, USA, 1979–1992  Search this
Medium:
Offset lithography
Type:
graphic design
label
Object Name:
label
Place:
USA
Date:
1984–85
Catalogue Status:
Research in Progress
Description:
Each of the seven mailing labels in this suite features a different black and white photograph, washed in pale green; the M&Co name, address and telephone number imprinted in white just below the top edge; and a white rectangle, imprinted with five thin pale green horizontal lines to accommodate addressee information, superimposed in the center of the photograph.
1993-151-188a, Dog - The head and neck of a dog (perhaps a German shepherd), facing right and with fangs bared, comprises the profile view.
1993-151-188b, Fruit Dish - A footed dish, probably all silver or glass with a silver base, holds a variety of fruits: grapes, a pear, a banana, an apple.
1993-151-188c, Sidewalk Art Show - A variety of framed works of art (paintings, drawings, prints) is arranged in rows on a sidewalk. Across from left to right, just below the top edge, the legs and feet of viewers are visible in back of the display.
1993-151-188d, Seated Swimmer - A woman, dressed in a bathing suit and cap, is posed seated on the ground near a body of water. In this profile view, her eyes are closed and her head rests on her arms, which are folded across her knees.
1993-151-188e, Pedicab - A man, posed in the center, pedals a pedicab, in which a woman passenger is seated in the back. The man wears a tweed sport jacket; a striped scarf tied around his neck; and laced shoes. The woman, smiling, is dressed in a dark coat and turned-up-brimmed hat; her lap is covered by a plaid blanket. The grassy surface is backed by a row of tall hedges, hemmed in by a gated structure.
1993-151-188f, Carton Stack - In this view, probably set in a supermarket storage space or warehouse, cartons, labeled according to the product within, are stacked top to bottom. In the top left, several boxes (e.g., Kellogg's Snack-Pak, Nabisco 100% Bran) are askew, as if about to tumble down.
1993-151-188g, Laboratory - Two men work together in a laboratory. On the left, the standing man, his face visible above the nose, glances down at the table, on which the other man, seated, writes with a pencil on a pad. Also on the table are flasks and bottles, on the left, and a microscope, on the right. Additional bottles, labelled appear on shelves in the background.
1993-151-188h, Fonts - This object differs in some respects from the others in the series: it is smaller; the addressee section comprises four horizontal lines rather than five; and the M&Co information is imprinted in black on one line at the top of that section. The design features printers' font samples in pale green on black laid out helter skelter on a flat surface.
Credit Line:
Gift of Tibor Kalman/ M & Co.
Accession Number:
1993-151-388
Restrictions & Rights:
Usage conditions apply
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
GUID:
http://n2t.net/ark:/65665/kq425cbca0d-5e4e-48bb-ab41-c868a914486c
EDAN-URL:
edanmdm:chndm_1993-151-388