1 Motion picture film (533 feet, 16mm color composite optical track print )
Motion picture films
Scope and Contents:
Production Company: Communications Film
Content Description: Animated and live action. Humorous film on how to brand a product and market it. Illustrates how package design is developed. Includes scenes of a supermarket.
Collection is open for research.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.