1 motion picture film (533 feet, 16mm color composite optical track print )
Motion picture films
Scope and Contents:
Production Company: Communications Film
Content Description: Animated and live action. Humorous film on how to brand a product and market it. Illustrates how package design is developed. Includes scenes of a supermarket.
Collection is open for research.
The Archives Center makes no guarantees concerning copyright restrictions.,Reproduction permission from Archives Center: fees for commercial use.
Landor Design Collection, ca. 1930-1994, Archives Center, National Museum of American History.