1 Motion picture film (709 feet, 16mm color composite optical track print)
Container:
Item AC0500-OF0024
Item RV Tape 4
Type:
Archival materials
Motion picture films
Date:
circa 1968
Scope and Contents:
Production Company: Communications Film
Sponsor: Falstaff
Content Description: Animation interspersed with live action film about the importance of packaging. Shows the process Landor Associates used to develop a new design for Falstaff beer. The history of Falstaff is traced. There are scenes in supermarkets, of product testing, Walter Landor talking about the design process and using a woman's face to illustrate his point, the various size bottles and an outdoor home pool.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
