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Catalog Data

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Type:
Archival materials
Date:
1919-1985; undated
Scope and Contents:
Packets of material created by the company for retailer grocers. Salesmen utilized these portfolios as a means of introducing advertising campaigns and showing grocers how well supported the products were. The portfolios often included printed advertisements; instructions for window and store displays; price lists; suggested stocking requirements and/or guidelines; schedules for newspaper, radio or television coverage; advertising forms; story boards; illustrations of colorful outdoor advertisements; coupons and premiums, and literature explaining the theme of each campaign. Researchers will find these materials useful in understanding product advertising from the point of view of the retail grocer. The materials document Hills Bros. suggestions for selling their products, display methods and customer satisfaction techniques. Materials are arranged in chronological order.
Collection Restrictions:
Collection is open for research but the negatives and audiovisual materials are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, undated, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0395, Subseries 4.4
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep87fc5d4cc-96eb-4128-8a73-026d07af0469
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref2714