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Creator:
Granatelli, Andy, 1923-2013  Search this
Grancor Automotive Specialists  Search this
Hurricane Hot Rod Association  Search this
Studebaker Corporation  Search this
Donor:
Granatelli, Vincent  Search this
Names:
Indianapolis Speedway Race  Search this
Soldier Field (Chicago)  Search this
Studebaker Corporation. STP Division  Search this
Afrons, Arthur Eugene "Art", 1926-2007  Search this
Afrons, Walter Charles "Walt", 1916-2013  Search this
Agajanian, Joshua C. James , 1913-1984  Search this
Agnew, Spiro T., 1918-1996  Search this
Andretti, Mario, 1940-  Search this
Banks, Henry, 1913-1994  Search this
Bishop, Joey  Search this
Bridges, Lloyd  Search this
Carson, Johnny, 1925-2005  Search this
Carter, Jimmy, 1924-  Search this
Chapman, Anthony Colin Bruce , 1928-1982  Search this
Clark, Jim, 1936-1968  Search this
Cole, Hal, 1912-1970  Search this
Cooper, Earl, 1886-1965  Search this
Cooper, Leroy Gordan, 1927-2004  Search this
DePaolo, Peter, 1898-1980  Search this
Derr, Ernest Virgil "Ernie" , 1921-  Search this
Egbert, Sherwood, 1920-1965  Search this
Ford, Gerald R., 1913-2006  Search this
Foyt, A. J., 1935-  Search this
Gable, Clark, 1901-1960  Search this
Garagiola, Joe  Search this
Grissom, Virgil I.  Search this
Guerrero, Roberto, 1958-  Search this
Hartke, Vance, 1919-2003  Search this
Hill, Graham, 1929-1975  Search this
Holland, Willard, 1907-1984  Search this
Hurtubise, Jim, 1932-1989  Search this
Kennedy, Edward Moore, 1932-2009  Search this
Kladis, Danny, 1917-2009  Search this
LaMotta, Jake  Search this
Lasorda, Tommy  Search this
Leno, Jay (comedian)  Search this
Leonard, Joe, 1932-2017  Search this
Lorenzen, Fred, 1934-  Search this
Luyendyk, Arie  Search this
Malone, Art, 1936-2013  Search this
Marcenac, Jean  Search this
Marciano, Rocky  Search this
Mays, Rex Houston, 1913-1949  Search this
McCain, John  Search this
McElreath, Jimmy, 1928-2017  Search this
Miller, Chet, 1902-1953  Search this
Murphy, Paula, 1928-  Search this
Nixon, Richard M. (Richard Milhous), 1913-1994  Search this
Palin, Sarah, 1964-  Search this
Parsons, Johnnie, 1918-1984  Search this
Petty, Richard, 1937-  Search this
Pickens, T. Boone (Thomas Boone)  Search this
Pollard, Artle Lee, 1927-1973  Search this
Quayle, Dan, 1947-  Search this
Rathman, Royal Richard "Jim", 1928-2011  Search this
Reagan, Ronald  Search this
Robbins, Marty  Search this
Russo, Paul, 1914-1976  Search this
Tremulis, Alex S.  Search this
Unser, Bobby  Search this
Weld, Greg, 1944-2008  Search this
Williams, Carl, 1930-1973  Search this
Actor:
Anderson, Eddie "Rochester", 1905-1977  Search this
DeVito, Danny  Search this
Douglas, Kirk, 1916-2020  Search this
Goulet, Robert, 1933-2007  Search this
Extent:
66 Cubic feet (108 boxes, 16 map-folders)
Type:
Collection descriptions
Archival materials
Advertisements
Business records
Clippings
Correspondence
Design drawings
Drawings
Financial records
Legal records
Minutes
Photographs
Scrapbooks
Speeches
Date:
1932-2008
Scope and Contents:
The collection documents Granatelli's lifelong involvement with automobiles, from his youth through his career as an auto industry executive, and as a racing car owner, designer and promoter. The collection consists primarily of files, photographs, scrapbooks, and drawings. Some of the earliest files relate to Grancor, a company founded by Granatelli and his two brothers in 1945, which customized cars for clients. Other things contained in the files include meeting minutes, articles of association, business and financial records, legal records and profit and loss statements. Also included are papers relating to an organization he started called the Hurricane Hot Rod Association. A large portion of the files relate to Granatelli's term as President of STP, a division of the Studebaker Corporation, from 1961-1974. These files detail the internal workings of the company during this period, and include papers relating to such things as strategic planning, sales, marketing, advertising and competitors' products. Additionally, this portion contains STP's Board of Directors' minutes, documents on policies and procedures, papers documenting advertising campaigns, comparative sales figures, sales manuals, and Granatelli's business correspondence. The largest part of the files relate to the Indianapolis 500 race. There are detailed files on the drivers and race teams he assembled for the annual race, but these files also include design drawings, specifications, test data, lap logs, performance statistics, and reports documenting the implementation of design changes. The scrapbooks in the collection contain clippings, biographical materials, and other documents relating to auto racing in America and especially the Indianapolis 500. Finally, the collection contains a large number of photographs covering all aspects of Granatelli's career.
Arrangement:
Collection is arranged into nine series. Series 1: Biographical Materials, 1946-2006 Series 2: Granatelli Corporation, 1943-1975 Series 3: Studebaker Corporation, 1935-1991 Series 4: United States Auto Club (USAC) Series 5: Novi Engine, 1949-1971 Series 6: Product Literature, 1949-1972 Series 7: Racing Programs, Publications, and Ephermera, 1940s-2007 Series 8: Photographs, 1932-2008 Series 9: Audiovisual Materials, 1960-2001
Biographical / Historical:
Andy Granatelli (1923-2013) was an automobile racing promoter, a race car engine designer and an automotive innovator. Two of his cars, a 1967 turbine engine race car and the 1969 Indianapolis 500 winner, are in National Museum of American History's Division of Work & Industry collection. More than any other racing figure, Granatelli bridged the realms of garage tinkerers and professional motorsports, and he stimulated public interest in auto racing on a national level. His STP Corporation became a high-profile sponsor of Indianapolis 500 and NASCAR race cars, with Granatelli appearing in ads and commercials. His larger-than-life personality and flair for the dramatic made him an American cultural phenomenon. His career is well summed up in the profile written for his 2003 induction into the Automotive Hall of Fame. Racer, entrepreneur, engineer, promoter, business executive. This is how one begins to describe the career of Andy Granatelli. But the title Mister 500 is the one that befits him most, for it describes a lifelong dream to conquer the famous 500-mile race in Indianapolis. It was a preposterous dream for the scrappy kid growing up in the slums of Chicago, whose mother had died when he was twelve, and two years later, at the age of fourteen, dropped out of school to help his father feed the family. Andy Granatelli began his quest for Indy 500 fame at the age of 20 in 1943, when he and his brother pooled their meager, hard-earned money and purchased a Texaco gas station on the north side of Chicago, which he called Andy's Super Service. Andy, always the promoter, needed a gimmick to set himself apart from other service stations. His gimmick? Granatelli initiated the first pit stop service station, utilizing four or five mechanics to work on a car at one time. Customers appreciated the true super service experience and would often wait in line for this unique treatment. With this unique service and Andy's P.T. Barnum style it was no wonder that the station was prosperous, and just two years later, in 1945, he formed the Granatelli Corporation, known as Grancor Automotive Specialists. As the head of Grancor, Andy Granatelli pioneered the concept of mass merchandising performance products and power and speed equipment to a generation of Americans who were discovering the joys of hot rodding. Andy quickly learned that if you give the customer what he needs, you can make a living; give him what he wants, and you can make a fortune! Granatelli's racing career began in 1946, when he built the first rocket-powered car to race on an oval track. That same year, he took his first car to the Indianapolis 500--a pre-war Harry Miller--designed Ford. When Andy Granatelli wasn't burning up tracks, he was tearing up the business world. In 1958, Andy and his brother Joe purchased Paxton Products, a failing engineering firm that made superchargers. With Andy at the helm, Paxton Products became profitable in seven months. In 1961, Andy sold Paxton Products to Studebaker Corporation and stayed on as Paxton's CEO. Two years later, Studebaker management wanted Granatelli to work his magic on an under-performing division called Chemical Compounds Corporation. Chemical Compounds had only one, little known product . . . STP Oil Treatment. With virtually no advertising budget, Andy created a four-pronged approach to turn the company around: a recognizable corporate logo (the STP oval), a product (oil treatment), a product spokesman (himself) and a reason for existence (racing). The STP logo became one of the best recognized in history. STP could be found in virtually every venue of speed: on land, on the water or in the air. Andy Granatelli once said that in the 1960s, virtually every kid in America had an STP sticker on his bedroom door, his notebook or his lunchbox, and he was probably right! Back at Indianapolis, Granatelli entered a revolutionary race car of his own design - one with a turbine engine in 1967 and 1968. Even though the car failed to finish both years due to mechanical failure, the cars demonstrated superior speed and performance. At the end of the 1968 season, the U.S. Auto Club revised engine specifications, effectively outlawing Granatelli's turbine car. Undeterred, Granatelli returned to Indy the following year with a conventional car and proceeded to win his first Indianapolis 500 with Mario Andretti at the wheel. Four years later, in 1973, Andy won his second and last Indy 500 with a car driven by Gordon Johncock. Andy Granatelli's childhood dream of conquering Indy was fulfilled, not once, but twice. Source Andy Granatelli Biography, Automotive Hall of Fame (last accessed January 29, 2020 https://www.automotivehalloffame.org/honoree/andy-granatelli/)
Related Materials:
Materials in the Archives Center Warshaw Collection of Business American, Series: Automobile Industry (NMAH.AC.0060) Winton-Anderson Scrapbook Collection (NMAH.AC.0122) Sam DeVincent Collection of Illustrated American Sheet Music, Series 1: Transportation (NMAH.AC.0300) Evan Rangeloff Collection of Punchboards and Liggett & Myers Tobacco Sales Materials (NMAH.AC.0716) Materials at the National Museum of American History, Division of Work and Industry The Divison holds artifacts related to STP and the STP-Paxton Turbo Car. Included are key chains, trophies, STP stickers, TuneUp Masters stickers, belt buckle, and patch. See accession 2017.3043. STP-Paxton Turbocar, 1967. See accession 1978.0418. Materials at the National Museum of American History, Division of Cultural and Community Life Division holds artifacts related to Andy Grantelli's racing career such as helmets, goggles, trophies, and coveralls and vests with the STP logo. See accession 2017.0092.
Provenance:
Collection donated by Vincent J. Granatelli, 2017.
Restrictions:
Collection is open for research. Viewing film and audio portion of collection requires special appointment. See repository for details.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Automobile driving  Search this
Automobile industry and trade  Search this
Automobile industry executives  Search this
Automobiles  Search this
Automobiles -- Design and construction  Search this
Automobiles, Racing  Search this
Engines, automobile  Search this
Hot rods  Search this
Publications  Search this
Slides  Search this
Genre/Form:
Advertisements -- 20th century
Business records -- 20th century
Clippings -- 20th century
Correspondence -- 20th century
Design drawings -- 20th century
Drawings
Financial records -- 20th century
Legal records -- 20th century
Minutes -- 20th century
Photographs -- 20th century
Scrapbooks
Speeches
Citation:
Andy Granatelli Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1403
See more items in:
Andy Granatelli Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b8ed345f-7459-4956-9875-900f8585af74
EDAN-URL:
ead_collection:sova-nmah-ac-1403