A collection of flat-folded product packages for soap and detergent. Some of the packages were designed by industrial designer Donald Deskey.
Scope and Contents:
Collection comprises of sample packages, and signs for Proctor & Gamble products. The samples were for test marketing product names. Some of the products have the date stamped on the item. The industrial designer Donald Deskey designed a number of the packages. Most of the materials are personal care products, but there is a substantial amount of household products. Researchers interested in graphic design and the creative process of developing packaging for consumer goods will find this collection useful.
Series 1, Packaging, 1946-1980, includes sample packages for products such as soaps, shaving creams, laundry detergents, dental care, household cleansers, hair care and dish detergents. The packages are arranged first by size and then in alphabetical and chronological order.
Series 2, Signs, undated, includes two signs for Lennox and Naptha soaps. These materials are arranged in alphabetical order.
Collection is arranged into two series.
Series 1, Packaging, 1946-1980, undated
Series 2, Signs, undated
Biographical / Historical:
Candle maker William Procter and soap maker James Gamble formed a partnership in Cincinnati, Ohio, in 1837 to sell their products. Procter & Gamble is probably best known for developing Ivory Soap, but the company has also developed other products such as Ivory Flakes, Chipso (the first dishwasher soap), and Crisco. Innovations in production, distribution, market research and advertising have also contributed to the success of the Procter & Gamble Company.
Donated to the National Museum of American History by Procter & Gamble in 1984, along with many artifacts.
Collection is open for research and access on site by appointment.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.