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Additional Online Media

Catalog Data

Ha! Comedy Network.  Search this
Goodman, Alan  Search this
VH-1.  Search this
Nickelodeon.  Search this
Seibert, Fred  Search this
MTV Network.  Search this
Fred/Alan, Inc.  Search this
4 Cubic feet (15 boxes)
Box 7
Box 8
Collection descriptions
Archival materials
Tear sheets
Slides (photographs)
Collection contains advertising and promotional materials primarily created by the Fred/Alan Advertising Agency, 1981-1992, for the MTV Network. Also advertising and promotional materials for Nickelodeon, Nick at Nite, VH-1 and Ha! Comedy Networks.
Scope and Contents:
The collection consists of advertising and promotional materials created by the Fred/Alan advertising agency between 1981 and 1992 for the MTV network, which includes Music Television, Nickelodeon, Nick at Nite, VH-1, and Ha! Comedy Network. Also included are advertising and promotional material for the Disney Channel, the Movie Channel, Showtime, Home Box Office and other Fred/Alan clients including Miller Beer, General Foods and Myers Rum. The materials demonstrate the intersection between American popular culture and advertising in several ways. First, because many of the advertisements were designed for trade publications of the cable television and advertising industries, they reveal some of the thinking behind the cable television industry's attempts to establish and stabilize its market during the 1980s, a decade which witnessed the emergence and spectacular rise of cable programming. Secondly, because MTV Networks began as a commercial proposition to attract a difficult-to-reach teenage audience and later, to capture the baby boom generation, the collection also provides evidence of the 1980s trend toward market segmentation. Finally, both in content and style, MTV Networks pioneered a new aesthetic which has had repercussions throughout American popular culture, and particularly in television programming and advertising.
the collection is arranged into three series. Series 1: Print Advertising and Promotional Material Subseries 1.1: Music Television, 1981-1991 Subseries 1.2: Nickelodeon, 1988-1992 Subseries 1.3: Nick at Nite, 1987-1991 Subseries 1.4: Video Hits-1, 1987-1991 Subseries 1.5: Ha! Comedy Network, 1990-1991 Subseries 1.6: The Disney Channel, 1981 Subseries 1.7: The Movie Channel, 1982 Subseries 1.8: Fred/Alan and other clients, 1987-1989 Series 2: Videotaped Commercials Series 3: Photographic Materials Subseries 3.1: 2x2 color slides Subseries 3.2: Still photos
Collection donated by Fred Seibert, President of the Fred/Alan advertising agency in New York City, February 15, 1992.
Collection is open for research.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Music in advertising -- 1980-2000  Search this
Motion picture producers and directors  Search this
Marketing -- 1980-2000  Search this
Humor in advertising -- 1980-2000  Search this
Copywriters  Search this
advertising -- 1980-2000  Search this
Television advertising -- 1980-2000  Search this
Sex in advertising -- 1980-2000  Search this
Photographs -- 1980-2000
Tear sheets -- 1980-2000
Slides (photographs) -- 1980-2000
Fred/Alan MTV Network Collection, 1981-1982, Archives Center, National Museum of American History
See more items in:
Fred/Alan MTV Network Advertising Collection
Archival Repository:
Archives Center, National Museum of American History