Documents Target Stores use of disabled models in their advertisements from 1990-1991.
Scope and Contents:
Collection documents Target Stores's pioneering use of featuring disabled models in their advertisements. It consists of seven sales circulars dating from 1990-1991 and is contained in one folder.
Collection arranged in one series.
Biographical / Historical:
The Dayton Company, founded in 1902 as the Dayton Dry Goods Company by American banker and real estate investor, George Draper Dayton (March 6, 1857-February 18, 1938) opened its first Target store in Roseville, Minnesota on May 1, 1962. The new subsidiary was intended to be a discount store chain as opposed to the family run department store chain of its parent company. Company leadership sought a mass market approach to offering consumers quality merchandise at a good price; family-oriented amenities: wide aisles, accessible displays, swift checkout, improved parking; while serving the cultural, social, and economic needs of the community. In the 1990s, the pioneering spirit of the company furthered its goal of serving a more inclusive consumer base and its commitment to the community by using models with disabilities in its advertisements.
Materials in the Archives Center, National Museum of American History
Elaine Ostroff Universal Design Papers (NMAH.AC1356)
Division of Medicine and Science Disability Reference Collection (NMAH.AC.1319)
Immediate source of acquisition unknown.
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Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.