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Catalog Data

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
7.38 Cubic feet (consisting of 12 boxes, 2 folders, 11 oversize folders, 1 map case folder, 3 boxes (1 full, 2 partial), plus digital images of some collection material.)
Type:
Collection descriptions
Archival materials
Advertising
Advertising fliers
Advertising cards
Advertising mail
Advertisements
Beverage labels
Business cards
Business letters
Business ephemera
Business records
Caricatures
Catalogues
Commercial catalogs
Commercial correspondence
Correspondence
Ephemera
Invoices
Illustrations
Labels
Instructional materials
Legal documents
Legislation (legal concepts)
Letterheads
Mail order catalogs
Manuals
Manufacturers' catalogs
Menus
Periodicals
Printed ephemera
Print advertising
Publications
Recipes
Receipts
Sales catalogs
Sales letters
Sales records
Signs (declaratory or advertising artifacts)
Trade catalogs
Trade cards
Trade literature
Date:
1743-1963
bulk 1846-1962
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
In 1953, Warshaw launched a year-long collecting campaign, soliciting material on whiskey and wine. He expanded this effort to also include items related to the drinking habit of notable persons. This category was originally labeled "whiskey" but has been retitled as the content covers a wide variety of distilled beverages, spirits, liquors, liqueurs, and hard alcohol. The bulk of the content is print material in the form of advertising, circulars, price lists, marketing and promotional items with also a sampling of business records consisting of transactional documents such as receipts, invoices, correspondence, and import/export paperwork. Some bottle labels and a couple of packaging examples are present, as are drink recipe booklets and entertainment/pairing guides. Only a small portion of this series covers regulatory aspects such as licensing and taxation, including a Prohibitionists' Text-Book from 1880. The rich volume of advertising provides much in the way of visuals regarding the culture of drinking and entertainment through several 19th and 20th Century eras. The Warshaw Survey Campaign Records series provides insight to his collection building strategy. Samples of his outbound solicitations exist and to a greater extent, the inbound replies help demonstrate his process and some of the relationships he had with institutions, businesses, and individuals. Of particular note are some of the anecdotal responses, plus several essays and memoir pieces related to the effects of alcohol consumption; not always positive, not always negative. See also Warshaw Collection of Business Americana, Series 2: Other Collection Divisions, Liquor & Wine Labels and Advertisements, 1893-1905, which contains two additional boxes of scrapbooks filled with printed advertisements, dealers' receipts, labels and drink recipe books.
Arrangement note:
Whiskey, Liquor, and Spirits is arranged in five subseries. Business Records and Marketing Material Genre Subject Warshaw's Whiskey and Wine Survey and Collecting Campaign Records Oversize Material
Brand Name Index:
The following is a list of brand names for various alcoholic beverages and related names that appear on this list is a compilation of those found on materials in the vertical document boxes. It is not a complete list of all the brand names for whiskey. Brand Name Index Brand Name -- Manufacturer Adam Schneider's Dutch -- Seagram Distillery Alleghany -- Phoenix Mills Dist.Co. Ambassador -- Taylor & Ferguson Ancestor -- John Dewar & Sons Anderson Co. Club -- Phoenix Mills Dist. Co. Angostura Bitters -- Philip Goldberg Antiquary -- Jas. Hardie Apry -- Schieffein & Co. Arkansas Traveler -- Seagram Distillers B & B -- Wright & Taylor Bailey' s -- Huey & Christ Banquet -- Ginter Co. Barton -- Revere Distilling Co. Bay State -- Revere Distilling Co. Beechwood -- Applegate & Sons Beefeater -- Kobrand Corp. Big Cat -- General Distillers Corp. Black & White -- Fleischmann Dist. Black Warrior, The -- Seagram Distillers Blue Blood Club -- Kentucky Liquor Co. Blue Ribbon -- Altschul Distilling Co. Bombay -- A. M. Penrose Bond & Lillard -- W.H. McBrayer Bonnie Brae -- Cobb Hersey Co. Bos -- Pease Son & Co. Bottoms Up -- Brown-Forman Distillery Co. Briar Mint -- Cincinnati Distillers Briar Mint -- General Distillers Corp. Brunswick Club -- H.& H.W. Catherwood Buckingham -- Venable & Heyman Burks Spring -- Thos. L. Smith & Sons Cabinet -- Woodrow & George Canadian Club -- Hiram Walker & Son Cap'n Jack -- Cincinnati Distillers Carioca -- Schenley Co. Carstairs -- Stewart Distilling Co. Cedar Brook -- Wm.H. McBrayer Cedar Valley -- Weideman, Holmes & Co. Cee Bee Sloe Gin -- Cook & Bernheimer Co. Celery -- Cook & Bernheimer Co. Charteuse -- Shieffein & Co. Cherry Heering -- Schenley Import Co. Chivas Regal -- General Wine & Spirits Co. Churchill 88 -- Fleischmann Distilling Corp. Clover Club -- Boyle & McGlinn Club, The -- G.F. Heublein & Bros. Club House -- M. Shaughnessy & Co. Cold Spring Jockey Club -- John Kissel & Son Commodore -- J. Brown & Co. Commonwealth Club -- Cobb Hersey Co. Corby's -- Jas. Barclay & Co. Cordon Bleu -- Martell Coates Plymouth -- Schiefflin & Co. County Chairman -- General Distillers Corp. Courvoisier -- W.A. Taylor & Co. Crcaker Jack -- General Distillers Corp. Creme Yvette -- Sheffield Co. Cuckoo -- Rex Distilling Co. Cutty Shark -- Berry Bros . & Rudd Ltd. Dekuyper -- National Distillers Products Dewey's Victory -- A.B. Sheaffer Dews of Erin -- Cobb Hersey Co. D.J.A. -- David & John Anderson Ltd. D.O.M. Benedictine -- Julius Wile Sons Drambuie -- W.A.Taylor & Co. Drip Rock -- Cold Spring Distilling Duff Gordon -- Munson G. Shaw Co. Eagle Liqueur -- Rheinstrom Bros . Early Times -- Brown-Forman Distillery Gold Dust -- A.R. Champney Co. El Bart -- Camberwell Distillery Embassy Club -- Continental Distilling Empire Club -- G.F. Coshland & Co. Everett Spring -- Cobb Hersey Co. Fairfax County -- Austin, Nichols & Co. Fairview -- Schmidt & Ziegler, Ltd. Fellsglen -- John E. Fells Fenbrook -- Charles S. Gove Co. Fig Rye -- F. Madlener Four Roses -- Frankfort Distilleries Fulton -- Myers & Co. Fundador -- Canada Dry Import Co. Gair Loch -- Stromness Dist. Co. Galliano -- McKesson & Robbins Gaston Fontaine's -- Cobb Hersey Co. Geneva -- United Dist. Co. George Mills -- Woodrow & George Geyser -- Peoples Distilling Co. Gilbey' s Gin -- National Distillers Prod.ucts Gold Fax -- Clune & Torpy Golden Seal -- W. Scott Gillespie Golden Truth -- Despres Distilling Co. Grand Marnier -- Carillon Importers Ltd. Grant 63 -- Revere Distilling Co. Grandpa' s Delight -- Pembrook Distilling Co. Grant's Stand Fast -- Austin, Nichols & Co. Green River -- McCulloch Greensboro -- Cobb Hersey Co. Grouse -- Seggerman Slocum Harrisville -- Cobb Hersey Co. Harvest Home -- Seagram Distillers Hazel Dell -- Rheinstrom Bros. Heather Blossom -- B.H.R. Distilling Co. Hennessy -- Schieffein & Co. Hillside -- Steinhardt Bros. & Co. Hine Cognac -- 21 Brands Inc. Hoffman House -- P.H. Hamburger Holland Process -- Rosenberger Bros. Home Comfort -- Max Stiner & Co. House of Lords -- Wm.Whitely & Co. House of Lords -- W.A. Taylor & Co. Hunter -- Wm. Lanaham & Sons Imperial -- Hiram Walker & Sons Inverness Club -- J.W. Cheesman Co. Irish Mist -- Munson G. Shaw Co. Jackson Club -- O'Bryan Bros. Jefferson -- Seagram Distillers Jessie Moore -- General Distillers Corp Joel Hill -- Woodrow & George Jockey Club -- Excelsior Distilling Co. J.& F. Martell's Brandy -- G.S.Nicholas & Co. Kenton Belle -- Simon Kenton Co. Kentucky Favorite -- United Dist. Co. Kentucky Gentleman -- Barton Distilling Co. Kentucky Nectar -- General Distillers Corp Kentucky Tavern -- Glenmore Distillers Keuka Club -- O'Dea Home Supply Co. Keystone -- Wm.H.Graham & Co. Kilty -- R.Thorne & Sons, Ltd. King -- Brown-Forman Distillery King's Ransom -- Edradour Distillery King's Ransom -- Wm. Whitely & Co. Kuban -- General Distillers Corp Laganda Club -- Altschul Distilling Co Lamplighter -- J.& w . Nicholson Co. Latonia Club -- Sheldon Co. La Rojena (Jose Cuervo) -- Young' s Market Lechmere -- Doyle, F.M. & Co. Lemon Hart -- Julios Wile Sons Lick Run -- General Distillers Co. Lindenwood -- Spiess & Bachenheimer London Dry -- Sir Robert Burnett & Co London Gin -- Wm. Reed Lorraine Club -- Felix Coblentz & Co. MacNaughton -- Schenley Co. Maker' s Mark -- Star Hill Distilling Co Mammoth Cave Springs -- Seagram Distillers Manhattan Club -- Mac Stiner & Co. Maryland Club -- John Belt & Co. Mentor -- Ginter Co. Monitor -- J.C. Childs & Co. Mosaic -- People's Distilling Co. Mount Vernon -- Cook & Bernheimer Mount Vernon -- Mannis Distilling Mouquin -- Austin, Nichols & Co. Myers -- General Wine & Spirits Co. Thos. Smith Co. M & Z -- Thos. Smith Co. Nectar -- Woodrow & George Nelson County -- Wm.S.Turner Dist.Co. Novena -- Rheinstrom Bros. Number 30 -- General Distillers Corp. O.F.C. -- Geo. T. Stagg Co. O.F.C. -- Schenley Co. Old Amor Rye -- H.W .Huguley Co. Old Angus -- Train & Mcintrye, Ltd. Old Anvil -- General Distilleries Corp. Old Benton -- Excelsior Distilling C Old Boone -- Wm.S.Turner Dist.Co. Old Charter -- Wright & Taylor Old Chuck -- General Distilleries Corp. Old Crow -- Hermitage Distillery Old Crow -- H.B.Kirk & Co. Old Elk -- Stoll, Vanatta & Co. Old Fitzgerald -- Stitzel-Wellwe Distillery Old Forester -- Brown-Forman Distillery Co. Old Goodenough -- United Distributing Co. Old Grain Belt -- Pure Food Dist. Co. Old Grist Mill -- John F.Gillespie Old Hickory Hollow -- Wm. S.Turner Dist.Co. Old Homestead -- Seagram Distillers Old Home Still -- Sheldon co. Cocktail Old Hundred -- Wm.S.Turner Dist.Co. Old Judge -- Altschul Distilling Co. Old Lanark -- York Distilling Old Maid -- Irene Parker Co. Old Maysville -- Manufacturer Unknown Old Minden -- Revere Distilling Old Pilgrim -- Revere Distilling Co. Old Prentice -- J.T.S.Brown & Sons Old Pugh -- R.S.Strader & Son Old Rampart -- General Distillers Corp. Old Richmond -- Thos. L. Smith Co Old Rip -- J.C. Childs & Co Old Saratoga -- Rosskam, Gerstley & Co. Old '67 Rye -- Wm.S.Turner Dist. Co Old Star -- A & G J.Caldwell Old Talent -- Cobb Hersey Co Old Time -- John N.Thomas & Co. Old Tom -- Wm.Reed Old Tom Gin -- DuVivier & Co. Old Underoof -- Chas.Dennehy & Co Old Valley -- Woodrow & George Owl Club -- Wm.S.Turner Oxford -- Simon Kenton Co. Paddy -- Cork Distributer Paddy -- York Distilleries Paddy -- Austin, Nichols & Co Paul Jones -- Frankfort Distilleries Perfection -- D.& J. Mc Callum's Pernod -- Julius Wile Sons Pilgrimage -- W.H.McBrayer Pioneer, The -- Seagram Distillers Pimm's Cup -- Julius Wile Sons Pointer -- Gottschalk Co. Pot Still Gin -- Milshire Prince Hurbert Polignac -- Dennis & Hippert Private Stock -- Cincinnati Distillers Queen Louise -- Rose City Importing Co Ramshead -- Hannah & Hogg Red Top Rye -- Ferdinand Westheimer & Sons Remy Martin -- Renfield Importers Ltd Richwood -- W.H. McBrayer Robin Olg -- Geo. Beer & Son Rock Hill -- Wm.S.Turner Rock Spring -- Dudley P.Ely Rock & Rye -- Sheldon co. Rogers -- United Distributing Co Ronrico -- General Wine & Spirits Co Rose Annoo -- Henry Hollander Rosebud -- Applegate & Sons Rose Wood -- General Distillers Corp. Royal Club -- John N.Thomas & Co. Secrestat Bitters -- G.S.Nicholas & Co. Sheridan Club -- Despres Distilling Co Silver Lake -- Seagram Distillers Silver Thistle -- Hannah & Hogg Stag -- A.M. Bininger & Co Stand Fast -- Grant's Standard -- Steinhardt Bros. & Co. Sterling -- Steinhardt Bros, & Co. Storm King -- J.C. Childs & Co. Strega -- Canada Dry Imprt Co. Summerfield -- Cobb Hersey Co. Sunbeam -- Cobb Hersey Co Sunny Valley -- Revere Distilling Co. Susquehanna -- W.H. McBrayer Swan Gin -- Ferd.Ruttman & Son Sweet Home -- Altschul Distilling Co Tea Kettle -- W.H.McBrayer Tia Maria -- W.A.Taylor & Co. Trimble -- White, Hentz & Co. Tullamore Dew -- Munson G.Shaw Co. Upper Ten -- H.& H.W Catherwood Usher's Whiskey -- G.S.Nicholas & Co. Virginia Gentleman -- Austin, Nichols & co. Waterfill & Frazier -- W.H. McBrayer Whipple Creek -- General Distillers Corp White Dove -- Revere Distilliing Co. White Label -- John Krissel & Son White Label -- John Dewar & Sons White Lily -- Cobb Hersey Co. White Horse -- Mackie & Coy White Seal -- Carstairs Wild Cat -- Seagram Distillers Wolf Creek -- Frankfort Distilleries Woodland -- Crigler and Crigler w.w.w -- Angela Myers
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana. Series 1: Business Ephemera Series 2: Other Collection Divisions Series 3: Isadore Warshaw Personal Papers Series 4: Photographic Reference Material
Provenance:
Whiskey, Liquor, and Spirits is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Alcoholic beverages  Search this
advertising -- Beverages  Search this
Alcohol  Search this
Alcoholism  Search this
Bars (Drinking establishments)  Search this
Beverages  Search this
Beverages -- 20th century  Search this
Beverages -- advertising -- 1940-1990  Search this
Consumer goods -- Catalogs  Search this
Dining  Search this
Distilleries  Search this
Drinking of alcoholic beverages -- Law and legislation  Search this
Drinking behavior  Search this
Food  Search this
Labels -- Alcoholic beverages  Search this
Labels -- Design  Search this
Medicine  Search this
Restaurants  Search this
Retail trade  Search this
Restaurants -- United States  Search this
Taverns (Inns)  Search this
Trade associations  Search this
Genre/Form:
Advertising
Advertising fliers
Advertising cards
Advertising mail
Advertisements
Beverage labels
Business cards
Business letters
Business ephemera
Business records
Caricatures
Catalogues
Commercial catalogs
Commercial correspondence
Correspondence
Ephemera
Invoices
Illustrations
Labels
Instructional materials
Legal documents
Legislation (legal concepts)
Letterheads
Mail order catalogs
Manuals
Manufacturers' catalogs
Menus
Menus -- 20th century
Menus -- 21st century
Menus -- 1940-1950
Periodicals
Printed ephemera
Print advertising
Publications
Publications -- Business
Recipes
Receipts
Sales catalogs
Sales letters
Sales records
Signs (declaratory or advertising artifacts)
Trade catalogs
Trade cards
Trade literature
Citation:
Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Whiskey
See more items in:
Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-whiskey