Allen Woodall and Sean Brickell. Illustrated Encyclopedia of Metal Lunch Boxes
This metal lunch box was manufactured by Aladdin Industries in 1965. The lunch box features imagery based on the TV western Bonanza which aired from 1953-1964 on NBC. Bonanza aired 430 episodes, and is one of the longest running shows of all time. Bonanza held the number one spot on the Nielsen ratings chart from 1964-1967.