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Warshaw Collection of Business Americana, ca. 1724-1977

Collector:
Warshaw, Isadore d. 1969
Catalog publisher:
Montgomery Ward
Sears, Roebuck and Company
Physical description:
Approx. 1000 cu. ft.: approx. 2000 document boxes and approx. 120 map case drawers
Type:
Chromolithographs
Collection descriptions
Maps
Photomechanical prints
Advertising cards
Stationery
Broadsides
Sales catalogs
Ephemera
Letterheads
Posters
Business ephemera
Trade cards
Sheet music
Calendars
Advertisements
Place:
Adirondack Mountains (N.Y.)
Albany (N.Y.)
Date:
1724
1724-1977
ca 1724-1977
Topic:
Insurance, Fire
Fires--Insurance
Periodicals
Local number:
293320 (NMAH Acc.)
Notes:
Although the Warshaw Collection contains the largest aggregate of business ephemera in the Archives Center, researchers may also wish to consult a separate, constantly growing, artificial collection of similar material, the Archives Center Collection of Business Americana (collection no. 404), which is affectionately called "Warshaw Junior" by the staff
A New York bookseller, Warshaw assembled this collection over nearly fifty years. Beginning about 1920, Warshaw became concerned about the business community's lack of interest in its past and, sensing an opportunity for himself, began collecting materials many companies were discarding. He acquired business papers, advertisements, and other printed paper materials, often called ephemera, wherever he could. By the late 1960s his collection contained more than a million pieces, which he used to research copyright and trademark issues, create trade shows, and provide images to researchers for study and illustration. In 1967 he sold his collection to the Smithsonian Institution
Summary:
Vast numbers of advertising cards, catalogs, posters, pamphlets, labels, lithographs, business documents, business letterheads, and advertising artifacts such as packages and outdoor signs. Although most material is from the late nineteenth and early twentieth centuries, there are a few late-eighteenth-century items and substantial numbers from the 1930s-1950s. The collection offers glimpses into the advertising and business activities of thousands of enterprises over many decades
Business Ephemera--Vertical Files: This is the largest portion of the collection and is divided into 538 subject and geographical categories
Business Ephemera--Oversize: 213 flat oversize boxes and 34 map case drawers, divided into the same subject and geographical subject categories as materials in the Business Ephemera Vertical Files
Other Collection Divisions: These represent a significant accumulation of one type of material, rather than a mix of various types of ephemera, including Business Records, Cinema Lobby Cards, Fire Insurance Maps, Liquor and Wine Labels and Advertisements, Photographs, Reward and Wanted Posters, and Sheet Music
Isadore Warshaw Personal Papers: Materials relating to how Mr. Warshaw maintained his collection as a business
Photographic Reference Materials: Serve as a quick reference source to some of the images found in the collection
Cite as:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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Luna Park / The Electric City by the Sea [souvenir guide booklet, ca. 1903-1907]

Publisher:
Luna Park Coney Island (N.Y.)
Physical description:
Ink on paper, 5-1/2" x 8-1/4"
1 item
Type:
Souvenir viewbooks
Guidebooks
Place:
New York (State)
New York
Coney Island
Coney Island (New York, N.Y.)
New York (N.Y.)
Date:
1903
1907
ca 1903-1907
1890-1920
1900-1910
Topic:
Amusement parks
Airships
Local number:
95-3074 (OPPS Neg. and Slide No.)
AC0060-0000900.tif (AC scan no.)
Summary:
Cover illus. shows Luna "airship" flying over Luna amusement park, Coney Island, one of the features in the "Trip to the Moon" attraction
Cite as:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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[Advertising sticker, ca. 1900.]

Advertiser:
Schuss & Co., Nathan
Physical description:
1 item, 6.9 x 4.8 cm
Type:
Advertisements
Place:
New York (State)
New York
New York (N.Y
Date:
1900
ca 1900
Ca. 1900
1890-1910
Topic:
Clothing and dress
Retail trade
Advertising
Dealer ads
Fashion merchandising
Local number:
AC0060-0000899.tif (AC scan no.)
Notes:
In Ladies Clothing Box 4, Schuss & Co. folder
Summary:
Apparently a stamp or sticker with deckled edges, with an illustration of a woman wearing a red and white striped skirt, green cape and hat. Labelled "...Skirts of quality / Waldorf Building / New York."
Cite as:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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Instructions for Singer sewing machines [flyer, ca. 1880?]

Author:
Singer Sewing Machine Co
Physical description:
Ink on paper
1 item
Type:
Instructional materials
Date:
1880
ca 1880
19th century
Topic:
Sewing machines
Local number:
AC0060-0001064.tif (AC scan no.)
98-158 (OPPS Neg.)
Summary:
From Sewing Machines, box 3, Singer folder no. 3. Directions for sewing machines: flyer, undated
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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Singer Sewing Machines [illustrated print,] 1868

Advertiser:
Crego, Russel, & Son
Subject:
Singer Sewing Machine Co
Physical description:
Ink on paper
1 item
Type:
Advertisements
Date:
1868
1860-1870
19th century
Topic:
Sewing machines
Local number:
AC0060-0001065.tif (AC scan no.)
98-159 (OIPP No.)
Notes:
Item in "Sewing Machines," box 3, Singer folder 1
Summary:
Text: "Russel Crego & Son, General Agents for "The Singer" Sewing Machines, 564 Broadway, opposite Delavan House, Albany, N.Y." With illustration of woman at sewing machine. Box 3, folder 1 (?), Singer
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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Directions for Using Wheeler & Wilson's Family Sewing Machines [instruction manual, undated]

Author:
Wheeler & Wilson M'f'g [sic] Co.
Physical description:
Ink on paper
1 item
Type:
Instructional materials
Operating manuals
Date:
1870
1900
undated
19th century
Topic:
Sewing machines
Local number:
AC0060-0001066.tif (AC scan no.)
98-157 (Photo Lab. No.)
Notes:
Cover of manual, reproduced in neg. 98-157, shows woman with sewing machine plus title typography. Company principal office addresses given as "No. 44, 14th Street, New York, and Bridgeport, Conn."
Summary:
In Sewing machines, box 4, folder 18
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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[Women playing croquet in front of Victorian mansion : silver albumen stereograph, 19th century.]

Photographer:
Moulton, J.S (John S.)
Physical description:
Silver albumen on paper
1 item, 3-1/4" x 7"?
Type:
Photographs
Stereographs
Date:
1870
1900
19th century
1880-1900
Topic:
Sports
Croquet
Local number:
AC0060-0001067.tif (AC scan no.)
97-9615 (OPPS Neg.)
Notes:
Warshaw stereographs, box 6, Sports section
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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The Peterson Catalog and Turf Manual [catalog, ca. 1936]

Publisher:
Peterson, Arthur D., Co.
Physical description:
Ink on paper
1 item: 48 pp
Type:
Catalogs
Commercial catalogs
Mail order catalogs
Date:
1936
ca 1936
1930-1940
1930-1950
Topic:
Sports
Golf courses
Lawns--Equipment and supplies
Turf management
Local number:
AC0060-0001070.tif (AC scan no.)
Notes:
Stored in Sports series, box 4, "Perego, Ira / Perfect Golf Ball Co. / Peterson, Arthur D." Folder
Golf hole designs on page 6, copied as neg. no. 98-141
Summary:
Catalog of supplies and equipment for care of golf courses and grass, with articles on golf course architecture and design
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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Croquet booklet, 1902

Manufacturer:
Roy Bros.
Physical description:
Ink on paper
1 item
Type:
Pamphlets
Date:
1902
1900-1910
Topic:
Croquet
Local number:
AC0060-0001071.tif (AC scan no.)
98-142 (OPPS Neg.)
Notes:
From Sports series, box 4, folder: Roy Bros
Last page of booklet, neg. no. 98-142
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Warshaw Collection of Business Americana ca. 1724-1977
Data Source:
Archives Center - NMAH
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"Spalding's Golf Player" (man in plus-fours, with sideburns : cutout on cardboard

Advertiser:
Spalding, A.G., & Bros
Physical description:
Ink on paper
1 item, 5" x 3"
Type:
Advertisements
Cutouts
Date:
18??
19??
19th century
Topic:
Golf
Sports
Local number:
AC0060-0001073.tif (AC scan no.)
97-9612 (OPPS Neg. No.)
Notes:
From Sports series, Box 5, Folder 3 - Spalding
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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[Football team and fans : color sketch, undated.]

Collector:
Warshaw, Isadore d. 1969
Physical description:
1 item
Type:
Sketches
Date:
19??
undated
Topic:
Football
Sports
Local number:
AC0060-0001076.tif (AC scan no.)
97-9613 (OPPS Neg.)
Notes:
Sports series, box 6, "General Image - Football & Rugby" folder
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Warshaw Collection of Business Americana ca. 1724-1977
Data Source:
Archives Center - NMAH
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[Woman in red plaid costume playing croquet : advertisement, late 19th century?]

Collector:
Warshaw, Isadore d. 1969
Physical description:
Ink on paper, 16.4 x 11.3 cm
1 item
Type:
Two-dimensional graphics
Pictorial works
Date:
1870
1890
late 19th century
19th century
Topic:
Women
Croquet
Sports
Local number:
AC0060-0001077.tif (AC scan no.)
97-9610 (OPPS Neg.)
Notes:
Series: Sports, box 6, "General Images - Croquet, Curling" folder. Trade card, no date
Summary:
Imprint at bottom: "Washington. Trade Mark Registered."
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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[Tennis player, female, advertisement : cardboard cutout, photomechanical reproduction of a painting, late 19th century?]

Advertiser:
Spalding, A.G., & Bros
Physical description:
Ink on paper
1 item, 5" x 3-1/2"
Type:
Cutouts
Advertisements
Date:
1880
late 19th century
19th century
Topic:
Tents
Sports
Local number:
AC0060-0001074.tif (AC scan no.)
Summary:
Text on verso describes types of lawn tennis courts, rules for balls, etc., and advertises Lawn Tennis Guide. In Sports, box 5, folder 3 - Spalding
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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[Baseball player: cutout, ca. 1900?]

Advertiser:
Spalding, A.G., & Bros
Physical description:
Ink on paper
Item, 5-1/2" x 3"
Type:
Advertisements
Date:
1890
1900
ca 1900
1890-1900
19th century
Topic:
Sports
Baseball
Local number:
AC0060-0001075.tif (AC scan no.)
98-143 (OPPS Neg.)
Summary:
Baseball player in uniform, with bat: printed cutout, with advertising text on verso. From Sports series, box 5, folder #3 - Spalding
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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[Victorian-era woman holding bow, pointing at target : drawing, 19th century.]

Collector:
Warshaw, Isadore d. 1969
Physical description:
Ink on paper
1 item
Type:
Drawings
Date:
18??
19th century
Topic:
Archery
Local number:
97-9620 (OPPS Neg. No.)
AC0060-0001078.tif (AC scan no.)
Notes:
From Sports series, box 6, folder "General Images - Archery."
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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Corsets : Stereograph, 1892

Publisher:
Kilburn, B. W
Physical description:
Silver albumen on paper, mounted on buff warped card
1 item
Type:
Stereographs
Narrative cycles
Date:
1892
1890-1900
1890-1910
Topic:
Corsets
Photography, Humorous
Costume
Foundation garments--Photography, Humorous
Local number:
AC0060-0001068.tif (AC scan no.)
Notes:
In Warshaw Stereographs, box 2, "Corset" category
Summary:
Faded albumen comic view, showing a couple in a bedroom; the man is in bed and the woman stands on a chair, apparently having been frightened by a mouse or other animal. Caption: "7359. He is under my corset." A corset and boots are on the floor
Cite as:
Warshaw Collection of Business Americana, ca. 1790-1945, Archives Center, National Museum of American History
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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Miller & Watson's Patent Book Clamp [advertisement], 1868

Advertiser:
Miller & Watson
Physical description:
Ink on paper
1 item
Type:
Advertisements
Date:
1868
1860-1870
19th century
Topic:
Book clamps
Local number:
AC0060-0000902.tif
Notes:
Page torn from a magazine
In "Schools" category, Box 17, R. & A. Miller folder
Summary:
With illustration of a man using a book clamp
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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Honeywell Calendar 1955 [illustrated calendar]

Advertiser:
Honeywell
Physical description:
Ink on paper
1 item
Culture:
Indians of North America
Type:
Calendars
Cartoons (humorous images)
Date:
1955
Topic:
Business history
Ceramics
Local number:
040060126.tif (AC Scan No.: illustration for April)
Summary:
Honeywell Calender, 1955. Scan number above is for month of April: calendar page with cartoon of "Pottawattamie Ceramics Corp." making ceramics. Caption: "Looks like the Chief is Still Experimenting with his Automatic Factory Idea."
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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Honeywell Calendar 1956 [illustrated calendar], 1956

Advertiser:
Honeywell
Physical description:
Ink on paper
1 item
Culture:
Italians
Type:
Calendars
Cartoons (humorous images)
Date:
1956
Topic:
Business history
Local number:
040060127.tif (AC Scan No.: April page)
Summary:
Above scan is for month of April with illustration: man holding onto pipe with various country symbols around him. Two other men bang on the man's pipe and berate him. Caption: "Tap that one again, Marconi--Skinhead's listening now!"
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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Honeywell Calendar 1956 [illustrated calendar], 1956

Advertiser:
Honeywell
Physical description:
Ink on paper
1 item
Type:
Calendars
Cartoons (humorous images)
Date:
1956
Topic:
Business history
Orientalism
Local number:
040060129.tif(AC Scan No.)
Summary:
Month of August. Men in spaceship with gibberish Arabic-style writing on the side. Caption: "Notice how nicely those engines quieted down after we left Idlewild?"
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Warshaw Collection of Business Americana ca. 1724-1977
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Archives Center - NMAH
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