As this 1990 Man of the Year cover image by photographer Greg Heisler was meant to indicate, its subject, George Bush, had won his plural "Men of the Year" designation for two disparate reasons-one positive and the other negative. On the plus side, as Time pointed out, he had clearly proven himself a master of foreign policy, and in the wake of his skillful orchestration of the ultimately successful multinational coalition opposing Iraq's invasion of Kuwait, he had earned much admiration both at home and abroad. But in contrast to his decisiveness in the international arena, his domestic policies were, in Time's estimation, "hollow at the center" and reflected no serious agenda.
Predictably, the Bush administration was not pleased with this story, nor did it appreciate Heisler's two-faced portrait. Consequently, both Time and Heisler found their access to the White House temporarily curtailed.