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Procter & Gamble Company Product Packaging Collection, 1940s-1970s

Donor:
Procter & Gamble Company
Designer:
Deskey, Donald 1894-
Collector:
Science, Medicine and Society, Division of (NMAH, SI)
Physical description:
1.5 cu. ft. : 3 boxes
Type:
Packaging
Collection descriptions
Date:
1940
1940-1980
1940s-1970s
Topic:
Advertising
Soap
Local number:
2003.3058 (NMAH Acc.)
Notes:
Established in 1837, Procter & Gamble began as a soap and candle company in Cincinnati, Ohio, and has since grown to include other personal and household cleansers, cosmetics, pet food, laundry products, and multiple other products. It developed and began marketing Ivory Soap in 1879
Summary:
A collection of flat-folded product packages for soap and detergent. Some of the packages were designed by industrial designer Donald Deskey
Cite as:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History
Data Source:
Archives Center - NMAH
Visitor Tag(s):

Soap Shipping Crate

Referenced business:
Procter & Gamble Company
Physical Description:
ink (crate label material)
wood (substrate material)
Measurements:
crate label: 12 in x 17 3/4 in; 30.48 cm x 45.085 cm
Object Name:
crate label
Place Made:
United States: Ohio, Cincinnati
Subject:
Food
Agriculture
Crate Labels
Credit Line:
L.E. Leininger
ID Number:
1979.0441.302
Catalog number:
1979.0441.302
Accession number:
1979.0441
Description (Brief):
This shipping crate side contained Ivory soap flakes manufactured by the Procter & Gamble Company of Cincinnati, Ohio during the early 20th century. Soap flakes combined with water could be used for a variety of cleaning tasks
Location:
Currently not on view
See more items in:
Work and Industry: Agriculture
Crate Labels
Data Source:
National Museum of American History, Kenneth E. Behring Center
Visitor Tag(s):

Prell Radiant Shampoo

Maker:
Procter & Gamble Company
Physical Description:
cardboard (box material)
metal (bottle material)
plastic (lid material)
Measurements:
overall: 14.7 cm x 3.5 cm x 2.8 cm; 5 13/16 in x 1 3/8 in x 1 1/8 in
overall, box: 1 3/8 in x 5 3/4 in x 1 1/8 in; 3.4925 cm x 14.605 cm x 2.8575 cm
overall, tube: 5 1/2 in x 1 1/2 in x 7/8 in; 13.97 cm x 3.81 cm x 2.2225 cm
Object Name:
shampoo
cosmetic
Object Type:
Cosmetics
Place made:
United States: Ohio, Cincinnati
Date made:
ca 1957
Subject:
Hair Care Products
Health & Medicine
Hair Care Products
Credit Line:
The Fournet Drugstore Collection
ID Number:
1985.0475.207
Catalog number:
1985.0475.207
Accession number:
1985.0475
Description:
Prell Shampoo was introduced by Procter & Gamble, of Cincinnati, Ohio, in 1947. This particular tube of Concentrated Prell Radiant Shampoo dates to around 1957 and was likely designed by Donald Deskey, a pioneer of modern industrial design. Deskey created packaging for many Procter & Gamble products, including the well-known Crest tube of toothpaste, Jif peanut butter, and Tide detergent.
Earlier in his career, Deskey designed the interior of Radio City Music Hall and worked on the 1939 New York World’s Fair. In the year before his death, Deskey gave some of his papers to the Smithsonian’s Cooper-Hewitt Museum in New York City.
Prell’s viscous green liquid and unbreakable bottle, featured in memorable advertising, made it fodder for many references in entertainment including television shows like Drawn Together, Seinfeld and The Simpsons. In the 1996 movie The Rock, Prell was used to represent the deadly VX gas. Prell was one of the highest selling shampoos in 1977 and is still sold today (2012) by Ultimark Products.
Location:
Currently not on view
See more items in:
Medicine and Science: Medicine
Hair Care Products
Data Source:
National Museum of American History, Kenneth E. Behring Center
Visitor Tag(s):

A Procter & Gamble Product.. [Print advertising.] Staten Island Advance. 1926

Creator:
Procter & Gamble Company
Physical description:
1 item b&w 38.5 x 17 cm
Type:
Print advertising
Place:
Staten Island (New York, N.Y.)
Date:
1926
Topic:
Soap factories
Local number:
245472
Ivorydata4 1329
0307910134 (Scan No.)
Summary:
Caption: "A Procter & Gamble Product...". Illustration of Staten Island factory
Published 5 May 1926. Brittle
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

104 Ivory Soap Dispensers serve the washrooms of the new Potomac Electric Power Company Building. [Print advertising.] Buildings and Building Management, 1931

Advertiser:
Procter & Gamble Company
Physical description:
1 item, b&w, 30 x 23 cm
Type:
Print advertising
Photographs
Place:
Washington (D.C.)
Date:
1931
Topic:
Soap
Local number:
Ivorydata4 623
0207910617 (Scan No.)
Summary:
Building exterior, sinks, and dispenser
Published 27 July 1931
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

Catch-Penny Soaps. [Print advertising.] 1886

Advertiser:
Procter & Gamble Company
Physical description:
1 item, b&w, 18 x 14 cm
Type:
Print advertising
Date:
1886
Topic:
Shopping
Grocers
Women
Local number:
Ivorydata4 93
0207910083 (Scan No.)
Summary:
Illustration: 2 Women in shop with salesman
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

The Dairy Maid. [Print advertising.] The Century Magazine. 1887

Advertiser:
Procter & Gamble Company
Physical description:
1 item, b&w, 24 x 17 cm
Type:
Print advertising
Date:
1887
Topic:
Churns
Women
Local number:
Ivorydata4 118
0207910108 (Scan No.)
Summary:
Illustration: Maid with churn
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

The Barber's Opinion. [Print advertising.] 1889

Advertiser:
Procter & Gamble Company
Physical description:
1 item, b&w, 12 x 19 cm
Type:
Print advertising
Date:
1889
Topic:
Men
Barbers
Local number:
Ivorydata4 127
0207910117 (Scan No.)
Summary:
Illustration: Men in barbershop
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

Thoughtful Santa Claus. [Print advertising.] 1890

Advertiser:
Procter & Gamble Company
Physical description:
1 item, b&w, 20 x 13.2 cm
Type:
Print advertising
Date:
1890
Topic:
Santa Claus
Christmas
Local number:
Ivorydata4 146
0207910136 (Scan No.)
Summary:
Illustration: Santa delivering Ivory to stockings
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

Bubbles. [Print advertising.] 1899

Advertiser:
Procter & Gamble Company
Physical description:
1 item, b&w, 24.5 x 15.5 cm
Type:
Print advertising
Date:
1899
Topic:
Children in advertising
Play
Soap bubbles
Local number:
Ivorydata4 275
0207910265 (Scan No.)
Summary:
Two children blowing bubbles
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

Why? [Print advertising.] 1901

Creator:
Procter & Gamble Company
Physical description:
1 item b&w 20.5 x 14 cm
Type:
Print advertising
Date:
1901
Topic:
Women
Local number:
244454
Ivorydata4 311
0207910301 (Scan No.)
Summary:
Caption: "Why?" Woman drying arm with towel
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

Dreamland. [Print advertising.] McClure's Magazine. 1903

Creator:
Procter & Gamble Company
Physical description:
1 item b&w 25 x 16.5 cm
Type:
Print advertising
Date:
1903
Topic:
Animals
Children
Local number:
244474
Ivorydata4 331
0207910321 (Scan No.)
Summary:
Caption: "Dreamland." Children with animals
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

Purity. [Print advertising.] 1919

Creator:
Procter & Gamble Company
Physical description:
1 item b&w 24 x 15.5 cm
Type:
Print advertising
Date:
1919
Topic:
Soap
Local number:
244634
Ivorydata4 491
0207910481\ (Scan No.)
Summary:
Caption: "Purity". Ad discusses chemical purity of Ivory
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

[Baby]. [Print advertising.]

Creator:
Procter & Gamble Company
Physical description:
1 item b&w 27.5 x 21.5 cm
Type:
Print advertising
Photographs
Topic:
Children
Local number:
244803
Ivorydata4 660
0207910654 (Scan No.)
Summary:
Caption: Photograph of baby surrounded by Japanese writing
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

[Unknown]. [Print advertising.]

Creator:
Procter & Gamble Company
Physical description:
1 item b&w 27.5 x 21.5 cm
Type:
Print advertising
Photographs
Topic:
Women
Local number:
244804
Ivorydata4 661
0207910655 (Scan No.)
Summary:
Caption: Photograph of woman in dress on right side; Japanese writing on left
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

Ivory. [Sign.]

Creator:
Procter & Gamble Company
Physical description:
1 item col. 28 x 16 cm
Type:
Signs (declaratory or advertising artifacts)
Local number:
245267
Ivorydata4 1124
0300600297 (Scan No.)
Summary:
Caption: "Ivory." Cupid holding up bar of Ivory. Hanging sign
See more items in:
Soap series, Warshaw Collection of Business Americana 1838-1953
Data Source:
Archives Center - NMAH
Visitor Tag(s):

The Story of Ivory Soap: Scientific Supervision. [Print advertising.] American Federationist. 1925

Creator:
Procter & Gamble Company
Physical description:
1 item b&w 21 x 14.5 cm
Type:
Print advertising
Date:
1925
Topic:
Soap factories
Local number:
244678
Ivorydata4 535
0207910525 (Scan No.)
Summary:
Caption: "The Story of Ivory Soap: Scientific Supervision". Building housing Research Division of Procter & Gamble pictured
Published July 1925. Glue stains
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

[Uncaptioned illustration of hands. Print advertising.]

Donor:
Procter & Gamble Company
Physical description:
Ink on paper (photomechanical reproduction)
1 item, b&w, 28 x 21.5 cm
Type:
Print advertising
Date:
1900
Topic:
Hands--Care and hygiene
Soap
Local number:
Ivorydata4 3
0207910656 (Scan No.)
Summary:
Illustration of hands in bowl of water with flowers. Similar to 0207910016.tif
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

No Business Has Ever Yet Failed to Gain Business--And goodwill... [Print advertising.] Linen Supply News. 1939

Donor:
Procter & Gamble Company
Physical description:
1 item, b&w, 30.5 x 22.5 cm
Type:
Print advertising
Photographs
Date:
1939
Topic:
Linen supply service
Soap
Local number:
Ivorydata4 6
0207910659 (Scan No.)
Summary:
Large print with photograph of Ivory Soap at bottom left
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

Gets Along Well With People. [Print advertising.] 1939

Donor:
Procter & Gamble Company
Physical description:
1 item, b&w, 31.5 x 20 cm
Type:
Print advertising
Date:
1939
Topic:
Endorsements in advertising
Nurses
Soap
Local number:
244150
Ivorydata4 7
0207910660 (Scan No.)
Summary:
With reproduction of a photograph of a seated nurse
See more items in:
Ivory Soap Advertising Collection 1883-1998
Data Source:
Archives Center - NMAH
Visitor Tag(s):

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