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Ronald S. Korda Collection of Sports and Trading Cards

Creator:
Korda, Ronald S., -1996  Search this
Korda, Catherine  Search this
Extent:
57 Cubic feet (259 boxes, 1 oversized folder)
Type:
Collection descriptions
Archival materials
Programs
Posters
Stickers
Collecting cards
Albums
Baseball cards
Date:
1952-1996
Summary:
Sports and trading cards, 1952-1996, amassed by card collector Ronald S. Korda. The sports cards are subdivided by sport. Baseball cards, (1952-1996), comprise the vast majority of the sports cards, while football (1968-1996) and hockey (1968-1996) are the two next largest subseries. There are lesser quantities of cards for basketball, and only a few each for all other sports, such as racing, skiing, etc. Non-sports cards cover a large variety of popular culture topics, including motion pictures, television programs, popular music, toys, games, cars and trucks, comics, fantasy art, and many other subjects. Some ephemeral items are also included in the collection, such as sticker albums, posters and programs
Scope and Contents:
This collection is divided into two main series, Series I, Sports; and Series II, Non-Sports.

Series I, Sports, comprises more than 90% of the collection. Within Series I, the collection is divided into seven subseries:

Subseries A: Baseball;

Subseries B: Football;

Subseries C: Hockey;

Subseries D: Basketball;

Subseries E: Other Sports;

Subseries F: Sports programs, schedules and other paper ephemera; toys, souvenirs and novelty items;

Subseries G: Sports card packaging.

Subseries A is the largest, with baseball cards making up approximately 70% of the entire Korda collection. Within the first three subseries, the cards are further subdivided into cards in sets, which are sleeved, and cards in packs, which are stored in card-sized boxes. Subseries D and E are in packs only. Both cards in sets and in packs have been arranged alphabetically by manufacturer, and thereunder, chronologically. Within sets, cards are arranged in numerical order by card number. In cases where, for baseball cards, titles of sets were unclear or ambiguous, the reference book Sports Collector's Digest's Standard Catalog of Baseball Cards (which in this finding aid will be referred to as Standard Catalog) was used to determine how card sets should be titled. Likewise, in the rare cases in which cards were not numbered within sets, the order used was that given in Standard Catalog. In the case of football and hockey, Beckett's Football Card Monthly and Beckett's Hockey Card Monthly were used as reference guides.

Series II: Non-Sports, is arranged into twenty three subseries:

Subseries A: Mass Media and Entertainment

Subseries B: Education

Subseries C: Comic Books and Strips

Subseries D: Toys and action figures

Subseries E: Literature

Subseries F: Automotive Themes

Subseries G: Crime and Law Enforcement

Subseries H: Military Topics

Subseries I: Biography

Subseries J: Fine Arts

Subseries K: Adult Themes

Subseries L: Beauty Contests

Subseries M: Video Games

Subseries N: Parodies

Subseries O: Product Advertising

Subseries P: Fantasy Art

Subseries Q: Monsters

Subseries R: Card Games

Subseries S: Stickers, patches and tattoos

Subseries T: Toys, games, puzzles, post cards and posters

Subseries U: Pogs, caps and gum wrappers

Subseries V: Oversize of above topics

Subseries W: Non-card items, relating to above topics

Subseries 1, Mass media and entertainment, is the largest of the non-sports categories, comprising movies, television and music. Other subseries are similarly subdivided. Unlike the majority of the sports cards, the non-sports cards are stored in small, card-sized cartons, which have been assigned the letters A through DD, and are stored in 4 Paige boxes and 1 DB. They are listed here according to titles of packs.
Arrangement:
The collection is divided into two series.

Series 1: Sports

Series 2: Non-sports
Biographical note:
Ronald Korda, an employee of NBC television and a man of modest, middle class means, began assembling his card collection in childhood after receiving a pack of cards as a party favor. After that initial inspiration, he began his collecting hobby which was his passion until his death in March, 1996. In the early years of his hobby, he collected baseball cards, later expanding to other sports as well as cards on diverse popular culture topics. Among these topics are films, television, popular music, science and nature, comics and magazines, toys and action figures, games, and products, and in addition to cards, there are stickers, sticker albums, tattoos, gum wrappers, puzzles, games and other novelty items. Numerous foreign issues are included. He amassed his collection by attending cards and collectibles shows and seeking out reputable dealers, and by purchasing factory sets when they became available. He was selective and careful, and in the case of the sports cards, succeeded in acquiring complete sets of virtually every series which he collected. (With the non-sports cards, he tended to collect samples rather than entire sets.) This thoroughness is what makes this collection rare and possibly unique among any card collections in public or private hands. With few exceptions, there are no cards missing, and virtually all are in mint or near mint condition. The Kordas could have sold their collection for a fortune, but felt it important that the collection stay together as a unit. Mr. Korda, in an emotional article entitled "Collections Should Live Forever" written for Baseball Hobby News, referred to his collection as "my card family" and expressed the fear that the family would be split up after he died. He approached the Smithsonian late in 1995. Just days before the Archives Center was to acquire the collection, Mr. Korda died. Finalization of his gift was completed by his wife.
History:
Although baseball and other trading cards date back to the nineteenth century, with some of the earliest accompanying packages of tobacco, they gained great popularity during the Depression with the advent of the bubble gum card. In the post-World War II years, and especially during the prosperous decade of the 1950s, they began to enjoy tremendous popularity, as the technology for producing them improved. The market rapidly expanded, and cards for other sports and other topics became popular, just as competition among manufacturers was heating up. The earliest trading cards accompanied packs of tobacco, but were eventually used to advertise gum, cookies, soft drinks, baked goods, hot dogs, and numerous other products. Card manufacturers, such as Topps, changed card formats with each new set, varying the presentation of statistics, vertical and horizontal orientation, use of action shots, candid shots and portraits, and inclusion of puzzles, games, fold-outs, and other novelties. They also added new features, such as trivia questions, cartoons, and holograms. As the hobby has changed, so have trading cards. Today's glossy, high-tech trading cards bear little resemblance to the tobacco cards of the 19th century or even to the cards produced during the "golden age" of cards in the 1950s. This collection represents a very diverse sampling of the card hobby from the 1950s to the 1990s.
Separated Materials:
Some card packaging was transferred to the Museum's Division of Cultural History.

add accession numbers
Provenance:
The entire collection was donated to the Archives Center in April, 1996 by Mr. Korda's widow, Catherine Korda. Some of the card packaging was transferred by the Archives Center to the Division of Cultural History.
Restrictions:
Collection is open for research.

Use of this collection by researchers requires compliance with security procedures more stringent than those required for other collections in the Archives Center. This is due to the high value and rarity of some of the items in this collection. Autographed items, and cards valued at higher than $300 by Standard Catalog and Beckett's are stored separately, and may be seen only with special permission from the Reference Archivist, and then only in cases (such as photography or scanning) where it is deemed a necessity.

Color photocopies have been placed in sleeves where these items would normally be stored. When using card boxes, only six at a time may be requested from the Reference Archivist, and unlike other collections, may not be reserved in advance (i.e., on each separate research visit, a researcher must request boxes only for that visit.)

Card sleeves may be taken out of the binders for photocopying only with the permission and the supervision of the Reference Archivist. Cards may not be taken from sleeves, except with the permission and supervision of the Collection Specialist. This may involve making advance arrangements with the Collection Specialist. These procedures are necessary for the preservation of this exceptional collection in perpetuity.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Popular music  Search this
Popular culture  Search this
Sports -- Collectibles  Search this
Sports -- 1950-2000  Search this
Sports cards  Search this
Television programs  Search this
Football cards  Search this
Television personalities  Search this
Collectibles  Search this
Football  Search this
Collectors and collecting  Search this
Basketball  Search this
Baseball players  Search this
Cards  Search this
Basketball cards  Search this
Baseball  Search this
Hockey players  Search this
Motion pictures  Search this
Football players  Search this
Hockey  Search this
Genre/Form:
Programs -- Sports
Posters -- 20th century
Stickers
Collecting cards
Albums
Baseball cards -- 1950-2000
Baseball cards
Citation:
Ronald S. Korda Collection of Sports and Trading Cards, 1952-1996, Archives Center, National Museum of American History. Gift of Catherine Korda.
Identifier:
NMAH.AC.0545
See more items in:
Ronald S. Korda Collection of Sports and Trading Cards
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0545
Additional Online Media:

Program for a college football game between Wilberforce and Tuskegee, 1944

Created by:
Unidentified  Search this
Subject of:
Tuskegee Institute, American, founded 1881  Search this
Wilberforce University, American, founded 1856  Search this
Alpha Kappa Alpha Sorority, Incorporated, founded 1908  Search this
Medium:
ink on paper
Dimensions:
H x W: 11 x 8 1/2 in. (27.9 x 21.6 cm)
Type:
souvenir programs
Place used:
Detroit, Wayne County, Michigan, United States, North and Central America
Date:
October 20, 1944
Topic:
African American  Search this
Athletes  Search this
Education  Search this
Football  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2012.31.5
Restrictions & Rights:
Public Domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Memorabilia and Ephemera
Exhibition:
Sports: Leveling the Playing Field
On View:
NMAAHC (1400 Constitution Ave NW), National Mall Location, Community/Third Floor, 3 052
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2012.31.5
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  • View Program for a college football game between Wilberforce and Tuskegee, 1944 digital asset number 1

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Kenneth A. Gibson, American, born 1932  Search this
Clifton Herman Johnson, American, 1921 - 2008  Search this
New York Giants, American, founded 1925  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Howard University Medical Alumni Association, Inc., American, founded 1871  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
National Insurance Association, American, founded 1921  Search this
Whitney Moore Young Jr., American, 1921 - 1971  Search this
National Urban League, American, founded 1910  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
369th Veterans Association, American  Search this
Dr. Martin Luther King Jr., American, 1929 - 1968  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
National Council of Negro Women, founded 1935  Search this
President Richard M. Nixon, American, 1913 - 1994  Search this
Roy White, American, born 1943  Search this
Franklin Augustine Thomas, American, born 1934  Search this
Gail Fisher, American, 1935 - 2000  Search this
Hal Christopher Frederick, American, born 1934  Search this
Greg Morris, American, 1933 - 1996  Search this
Joan Murray  Search this
Edie Huggins, American, 1935 - 2008  Search this
National Dental Association, American, founded 1913  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Nettie B. Smith, American  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
Gladys W. Dixon, American, born 1901  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
National Negro Business League, American, 1901 - 1966  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Kappa Alpha Psi Fraternity, Inc., American, founded 1911  Search this
National Association of Market Developers, American, founded 1953  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 11 × 9 1/16 × 5/16 in. (28 × 23 × 0.8 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1971
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Medicine  Search this
Men  Search this
Political organizations  Search this
Politics (Practical)  Search this
Professional organizations  Search this
Religious groups  Search this
Sororities  Search this
United States--History--1969-2001  Search this
United States--Social life and customs  Search this
Urban life  Search this
Women  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.5
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2012.167.5
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  • View <I>Delegate</I> digital asset number 1

The "Pepsi Generation" Oral History and Documentation Collection

Topic:
Pepsi-Cola World
Pepsi-Cola (soft drink)
Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, NMAH, SI.  Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Archival materials
Collection descriptions
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series

Series 1: Research Files, 1943-1985

Series 2: Interviewee Files, 1984-1985

Series 3: Oral History Interviews, 1984-1985

Subseries 3.1: Reference Copies, 1984-1985

Subseries 3.2: Master Tapes,1984-1985

Subseries 3.3: Original Tapes, 1984-1985

Series 4: Pepsi-Cola Video, 1946-1988

Subseries 4.1: Reference videos

Subseries 4.2: Master Copies

Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.

The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.

The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.

The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana, Beverages

N.W. Ayer Advertising Agency Records

Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Ambiguity in advertising  Search this
Marketing  Search this
Music in advertising  Search this
Prize contests in advertising  Search this
Broadcast advertising  Search this
advertising -- Beverages -- 1930-1990  Search this
Advertising writing  Search this
Television advertising  Search this
Product demonstrations  Search this
Youth-oriented advertising  Search this
Slogans  Search this
Genre/Form:
Audiocassettes
Commercials
Interviews -- 1980-2000
Oral history
Videotapes
Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0111
Additional Online Media:

Pepsi-Cola Advertising Collection

Funder:
Pepsi-Cola USA (Purchase, N.Y.)  Search this
Extent:
4.5 Cubic feet (9 boxes)
Type:
Archival materials
Collection descriptions
Cartoons (humorous images)
Advertisements
Date:
1902-1982
Scope and Contents:
The collection consists largely of print ads, signs, decals and other marketing and promotional materials. Virtually all of the print ads are for the U.S. audience. The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier. Most of the material documents Pepsi's U.S. advertising, although there are a number of signs and three-dimensional promotional items created for the international market. The international materials date primarily to the late 1960s and 1970s. The materials have been arranged in two series.

Series 1 contains print ads.

Series 2 contains three-dimensional marketing and promotional materials, such as signs, bottle carriers, and thermometers. Within each series, materials have been grouped by size, and there under chronologically (when dates are available).
Related Materials:
This collection complements the "Pepsi Generation" Oral History and Documentation Collection, #111, which includes 29 oral history interviews with people involved with the creation of Pepsi-Cola advertising, television advertisements and related materials.

Researchers interested in the advertising of Pepsi and other soft drinks and beverages should see the Pepsi Generation Oral History Collection (AC #111). The Warshaw Collection of Business Americana (AC #60) contains soft-drink advertising under the subject heading "Beverages." The N. W. Ayer Advertising Agency Collection (AC #59) is arranged by client name and includes beverage advertising for several clients, including Hires and Canada Dry.
Provenance:
Collection donated by Pepsi-Cola USA, May 4, 1984.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Signs and signboards -- 20th century  Search this
Prize contests in advertising  Search this
Sex in advertising  Search this
Comic strips in advertising  Search this
Carbonated beverages  Search this
Beverages -- 20th century  Search this
Soft drink industry -- 20th century  Search this
Bottling  Search this
Radio advertising  Search this
Packaging  Search this
Point-of-sale  Search this
Genre/Form:
Cartoons (humorous images) -- 20th century
Advertisements -- 20th century
Citation:
The Pepsi-Cola Advertising Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0092
See more items in:
Pepsi-Cola Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0092
Additional Online Media:

Hector and Norma Orcí Advertising Agency Records

Creator:
Orci, Hector  Search this
Orci, Norma  Search this
Orci Advertising Agency  Search this
Names:
McCann Erickson  Search this
Extent:
3.5 Cubic feet (10 boxes)
Type:
Archival materials
Collection descriptions
Letters (correspondence)
Born digital
Newsletters
Business records
Clippings
Photographs
Training manuals
Slides (photographs)
Programs
Reports
Advertisements
Awards
Oral history
Advertising
Date:
1979-2016, undated
Summary:
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Scope and Contents:
The collection documents the Orcí Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the Orcí Advertising Agency is also part of the collection.
Arrangement:
The collection is divided into five series.

Series 1: Background Materials, 1979-2010, undated

Series 2: Advertising and Marketing Materials, 1986-2003, undated

Series 3: Teaching Materials, 1985-2012, undated

Series 4: Conference Materials, 1984-1999, undated

Series 5: Audiovisual Materials, 1986-2016
Biographical / Historical:
Once employees of La Agencía de McCann-Erickson advertising company, Hector and Norma Orcí founded their own independent agency in 1986. The Orcí Advertising Agency, also known as La Agencía de Orcí & Asociados, is based in Los Angeles. Since its inception, the Orcí Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The Orcís quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Virgin of Guadalupe Painting, Accession #: 2015.0306.01

INS Eagle Painting, Accession #: 2015.0306.02

Don Quixote Figurine, Accession #: 2015.0306.03
Provenance:
Collection donated by Hector and Norma Orcí, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hispanic American businesspeople  Search this
Hispanic American leadership  Search this
Hispanic American consumers  Search this
Mexican American leadership  Search this
mexican Americans and mass media  Search this
advertising -- Beer -- 1950-2000  Search this
Mexican American business enterprises  Search this
advertising -- 21st century  Search this
Advertising campaigns  Search this
Hispanic American business enterprises  Search this
advertising -- Beverages  Search this
Hispanic American capitalists and financiers  Search this
Advertising history  Search this
advertising -- Soft drinks  Search this
Advertising executives  Search this
Hispanic Americans and mass media  Search this
Advertising agencies -- United States  Search this
Minority consumers  Search this
advertising -- Automobiles  Search this
Hispanic American businesswomen  Search this
Minorities in advertising  Search this
Latinos in American society and culture  Search this
Hispanic Americans -- Press coverage  Search this
Genre/Form:
Letters (correspondence) -- 20th century.
Letters (correspondence) -- 21st century
Letters (correspondence) -- 21st century
Born digital
Newsletters -- 21st century
Business records -- 21st century
Clippings -- 20th century
Photographs -- 20th century
Training manuals -- 21st century
Slides (photographs) -- 20th century
Programs -- 20th century
Clippings -- 21st century
Newsletters -- 20th century
Programs -- 21st century
Reports -- 21st century
Slides (photographs) -- 21st century
Reports -- 20th century
Advertisements -- 21st century
Training manuals -- 20th century
Awards
Business records -- 20th century
Oral history -- 2010-2020
Advertising -- 20th century
Photographs -- 21st century
Advertisements -- 20th century
Citation:
Hector and Norma Orcí Advertising Agency Records, 1979-2016, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1384
See more items in:
Hector and Norma Orcí Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1384
Additional Online Media:

DFS Ad Agency Falstaff Beer Advertisements

Creator:
Dancer Fitzgerald Sample.  Search this
Names:
Falstaff Brewing Corporation.  Search this
Extent:
0.3 Cubic feet (1 box)
Type:
Archival materials
Collection descriptions
Proof sheets
Scrapbooks
Advertisements
Date:
1945-1946.
Scope and Contents:
This collection consists of a single scrapbook of proofsheets and photo proofs from DFS's advertising campaign for Falstaff Beer in the period 1945 1946.

The advertisements center around three distinct themes. The first and most comprehensive features a salute to "The Men Who Keep Faith with America." These ads contain handsome black and white woodcut illustrations depicting men at work in a wide variety of occupations, accompanied by a text which emphasizes each occupation's contribution to the war effort. Some of the occupations featured include: railroad workers, telephone linemen, grocers, policemen, laborers, design engineers, construction workers, white collar workers, bus drivers, doctors, farmers, bakers, steel workers, cowboys, machinists, newspapermen, and auto mechanics. Interestingly, this campaign does include a few women newspaperwomen.

The second theme treated in this scrapbook features returning veterans, who have earned the right to relax and enjoy the bounty of America. They are depicted in a variety of social scenes, such as at parties or at the beach.

The final theme concerns tie ins for the "Falstaff Show" on radio. These also feature Americans enjoying their rights to relaxation and depict men and women playing tennis and baseball, bowling, fishing, etc.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
The DFS (Dancer, Fitzgerald Sample) Advertising Agency was a New York based firm organized in 1923. One of their clients was the Falstaff Brewing Corporation of St. Louis, Missouri. DFS was merged into the Saatchi & Saatchi advertising agency in mid 1987.

In 1917, Joseph Griesedieck founded the Griesedieck Beverage Company after purchasing the small Forest Park Brewing Company plant in St. Louis. During Prohibition, the company changed its name to the Falstaff Corporation, and produced soft drinks and near beer. Towards the end of Prohibition, the name was again changed, to the Falstaff Brewing Corporation. The company received the first Federal permit issued when brewing was made legal again in 1933. In 1935 the company was among the first to pioneer the concept of multiple breweries in several cities. By 1973 it was among the top ten American breweries in terms of sales. It was purchased by the General Brewing Company in 1977.
Provenance:
The scrapbook was discovered in a records storage center in New York and was donated to the Archives Center by the archivist of the Procter & Gamble Company in 1989.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Occupations  Search this
Beer  Search this
Patriotism  Search this
Recreation -- 1940-1950  Search this
Women -- Employment  Search this
advertising -- Alcoholic beverages  Search this
Genre/Form:
Proof sheets
Scrapbooks -- 20th century
Advertisements
Citation:
DFS Ad Agency Falstaff Beer Advertisements, 1945-1946, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0332
See more items in:
DFS Ad Agency Falstaff Beer Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0332

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Universal Network Television, American, founded 1950  Search this
Alex Haley, American, 1921 - 1992  Search this
Percy Ellis Sutton, American, 1920 - 2009  Search this
Columbia Records, American, founded 1888  Search this
Brown & Williamson, American, born 1894  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Ancient and Accepted Scottish Rite of Freemasonry  Search this
National Association of Market Developers, American, founded 1953  Search this
National Medical Association, American, founded 1895  Search this
Prince Hall Freemasonry, founded 1784  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Roy Wilkins, American, 1901 - 1981  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
National Association of Black Social Workers, American, founded 1968  Search this
National Pan-Hellenic Council, American, founded 1930  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
National Medical Association, American, founded 1895  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
National Sorority of Phi Delta Kappa, Inc., American, founded 1906  Search this
National Urban League, American, founded 1910  Search this
National Dental Association, American, founded 1913  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
National Medical Association, American, founded 1895  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
President Jimmy Carter, American, born 1924  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
National Urban League Guild, American, founded 1946  Search this
Tuskegee Airmen, 1941 - 1946  Search this
Congressional Black Caucus, American, founded 1971  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
National Council of Negro Women, founded 1935  Search this
Muhammad Ali, American, 1942 - 2016  Search this
369th Veterans Association, American  Search this
Southern Christian Leadership Conference, American, founded 1957  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Northside Center for Child Development, Inc., founded 1946  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 5/16 in. (27.5 × 21.4 × 0.8 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1977
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics (Practical)  Search this
Professional organizations  Search this
Religious groups  Search this
Sororities  Search this
Tennis  Search this
United States--History--1969-2001  Search this
United States--Social life and customs  Search this
Urban life  Search this
Women  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.11
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2012.167.11
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Making people respond : design for marketing & communication

Author:
Primo Angeli Inc  Search this
Subject:
Primo Angeli Inc  Search this
Physical description:
144 pages : color illustrations ; 26 cm
Type:
Catalogs
Place:
United States
Date:
1996
©1996
Topic:
Commercial art  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1101998

Sosa, Bromley and Aguilar and Associates Records

Advertiser:
Procter & Gamble Company  Search this
Mars, Incorporated  Search this
American Airlines  Search this
Burger King Corporation  Search this
Coca-Cola Company  Search this
Anheuser-Busch  Search this
Creator:
Sosa, Lionel  Search this
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)  Search this
Aguilar, Adolfo  Search this
Bromley, Ernest W.  Search this
Extent:
14 Cubic feet (31 boxes and 1 map folder)
Type:
Archival materials
Collection descriptions
Oral history
Newsletters
Marketing records
Ephemera
Photographs
Commercials
Awards
Advertisements
Ledgers (account books)
Articles
Magazines (periodicals)
Place:
Texas -- 20th century
San Antonio (Tex.)
Date:
1981-1997
Scope and Contents:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican candidates including George W. Bush and Ronald Reagan. Works created for local institutions such as the San Antonio Symphony and Incarnate Word High School are also represented in the collection. Sosa, Bromley and Aguilar were pioneers in developing advertising strategies to appeal to Latino consumers.

This collection includes internal corporate documentation such as awards, financial reports, marketing strategies, advertisement samples and newsletters, as well as newspaper and magazine articles. The majority of the collection consists of audiovisual materials in D2, BetacamSP, 3/4" U-Matic and 1" videotape formats. The audiovisual materials contain commercials, casting calls/auditions, director reels, public service announcements, focus groups sessions and more. Six hours of oral histories with the principals and transcriptions of the interviews are also included in the collection. Prominent sections of the collection include advertisements created for the Center for Disease Control to address misconceptions about AIDS in Latino communities, as well as photographs, an audiocassette, and public service announcements pertaining to the life and death of singer Selena Quintanilla-Pérez.
Arrangement:
This collection is divided into five series:

Series 1: Background Materials, 1980-2015

Series 2: Financial Materials, 1983-1989

Series 3: Clippings, 1988-1999

Series 4: Advertisements, 1988-1995

Series 5: Audiovisual Materials, 1988-1997
Biographical / Historical:
Lionel Sosa (b. 1939) is from San Antonio, Texas and is of Mexican descent. His first venture as an entrepreneur was starting a graphic design studio called Sosart which later developed into an advertising agency. Ernest Bromley (b.1951), of Puerto Rican and Canadian descent, joined the company in 1981 while employed at the University of Texas, San Antonio as a researcher. Bromley's background in acculturation, advertising and consumer research provided a unique perspective for the newly developed Sosa and Associates. Adolfo "Al" Aguilar (b. 1955), also of Mexican descent, studied advertising and marketing at the University of Texas, Austin. Aguilar worked for Coca-Cola's first Hispanic Marketing Department when he began meeting with Sosa and Bromley. Eventually, Aguilar helped bring the Coca-Cola account to Sosa Bromley and Associates. This successful transfer ultimately led to the development of Sosa, Bromley and Aguilar and Associates.
Related Materials:
Materials in the Archives Center:

López Negrete Communications Advertising Collection (NMAH.AC.1413)

Hector and Norma Orcí Advertising Agency Records (NMAH.AC.1384)

Association of Hispanic Advertising Agencies Collection (NMAH.AC.1343)

Dolores Valdes-Zacky Papers (NMAH.AC.1394)

Castor Advertising Corporation Collection (NMAH.AC.1461)

Spanish Language Television Collection (NMAH.AC.1404)

Goya Foods, Inc. Collection, 1960-2000 (NMAH.AC.0694)
Separated Materials:
Items relating to this collection were donated to the Division of Numismatics and Division of Work and Industry. See accessions: 2002.0007.0517 (Tetradrachm coin); 2015.0080.01 (1988 Clio Award Trophy Hispanic Advertising AIDS Campaign); 2015.0080.02 (Promotional Mug); 2015.0080.05 (Promotional Watch); 2016.3049.02 (1993 Clio Award for Hispanic Market Coca Cola Classic); 2015.0080.06 (1990 Adweek Plaque); 2015.0080.03 (1995 Selena Commemorative Pin).
Provenance:
Donated to the Archives Center in 2015, by Lionel Sosa, Ernest Bromley and Adolfo Aguilar.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising campaigns  Search this
Advertising agencies -- 1980-2000  Search this
Advertising executives  Search this
advertising -- Soft drinks  Search this
advertising -- Food  Search this
advertising -- Confectionery  Search this
advertising -- Beverages  Search this
advertising -- Brand name products  Search this
advertising -- Audio-visual materials  Search this
advertising -- Alcoholic beverages  Search this
advertising -- 1980-2000  Search this
advertising -- Airlines  Search this
Minorities in advertising  Search this
Television advertising -- 1980-2000  Search this
advertising -- History  Search this
Genre/Form:
Oral history
Newsletters
Marketing records
Ephemera -- 20th century
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1980-2000
Commercials
Awards
Advertisements -- 1980-2000
Ledgers (account books)
Articles -- 20th century
Magazines (periodicals) -- 20th century
Citation:
Sosa, Bromley and Aguilar and Associates Records, 1981-1997, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1351
See more items in:
Sosa, Bromley and Aguilar and Associates Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1351
Additional Online Media:

John Thomas Collection of TV Commercials

Donor:
Thomas, John E.  Search this
Extent:
11 Cubic feet (11 boxes)
Type:
Archival materials
Collection descriptions
Motion pictures (visual works)
Commercials
Date:
1960s-1970s
Scope and Contents:
The collection consists of approximately 1,700 television commercials on 16mm film, for products including cars and trucks; food and beverages, including snack foods, convenience foods and soft drinks; cleaning products; pet food; clothing; candy; tobacco products; airlines; toiletries; household products and other things.
Arrangement:
1 series.
Biographical / Historical:
A retired teacher of English and Media Studies, Thomas amassed his collection by asking local television stations to save the commercials for him as they prepared to discard them. He also purchased some commercials and public service announcements (PSAs).
Provenance:
John E. Thomas
Restrictions:
Collection is open for research and access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
Advertising, Public service  Search this
Television advertising  Search this
Television  Search this
Marketing  Search this
Genre/Form:
Motion pictures (visual works) -- 20th century
Commercials
Citation:
John Thomas Collection of TV Commercials, ca. 1960s-1970s, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1324
See more items in:
John Thomas Collection of TV Commercials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1324

Lou Newman Collection of Baseball Memorabilia

Creator:
Newman, Louis  Search this
Extent:
4 Cubic feet (6 boxes, 1 folder)
Type:
Archival materials
Collection descriptions
Sheet music
Tickets
Programs
Advertisements
Posters
Ephemera
Photographs
Date:
1895-1999
Scope and Contents:
Baseball memorabilia, including postcards, of teams, players, venues and other baseball-related topics; team programs, 1930s-1990s, mostly for minor league teams but including a few major league teams; sheet music; advertising on baseball topics; posters; black-and-white photographs of baseball players and teams; and ephemeral items such as ticket stubs.
Biographical / Historical:
Lou Newman, a retired New York City businessman originally from Baltimore, is a third-generation baseball fan and collector of baseball memorabilia. He continued the tradition started by his grandfather and his father, of anything connected to baseball. Before he donated portions of it, Mr. Newman's massive collection filled an entire room in his home, and included baseball books numbering in the thousands, baseball games and toys, coin banks, watches and charms, pennants, uniforms, advertising, baseball art, bats, balls, baseball cards, products with player endorsements, buttons, pins, and numerous other types of items. Mr. Newman, in his travels throughout the U.S., expanded on the collection by gathering souvenirs and memorabilia from games and stadiums in the many places he visited, collecting not just on the major leagues but the minor leagues and spring training.
General:
OVERVIEW

SIRIS No.: AAY1660 AC NMAH 0696

LOU NEWMAN COLLECTION OF BASEBALL MEMORABILIA, 1895-1999

(2 DB, 2 Shoeboxes, 1 F/O, 1 large F/O, 1 OV Folder)

Biography

Lou Newman, a retired New York City businessman originally from Baltimore, is a third-generation baseball fan and collector of baseball memorabilia. He continued the tradition started by his grandfather and his father, of anything connected to baseball. Before he donated portions of it, Mr. Newman's massive collection filled an entire room in his home, and included baseball books numbering in the thousands, baseball games and toys, coin banks, watches and charms, pennants, uniforms, advertising, baseball art, bats, balls, baseball cards, products with player endorsements, buttons, pins, and numerous other types of items. Mr. Newman, in his travels throughout the U.S., expanded on the collection by gathering souvenirs and memorabilia from games and stadiums in the many places he visited, collecting not just on the major leagues but the minor leagues and spring training.

Provenance

Mr. Newman donated the archival collection to the Archives Center and numerous artifacts to the Division of Cultural History in 1999. He donated nearly his entire collection of baseball books to the Babe Ruth Museum in Baltimore a short time later.

Scope and content

The archival collection is divided into seven series: Series I: TEAM PROGRAMS, 1895-1999, mostly minor leagues; Series II, POSTCARDS, most undated but many go back to the turn of the 20th century, in addition to some before that date which are reproductions; Series III: SHEET MUSIC, 1908-1984, entirely on the subject of baseball; Series IV: ADVERTISING, with baseball images, including advertising for newspapers, soft drinks, beer, tobacco and other products, and many posters, including one movie poster for a 1928 silent film Warming Up; Series V: PHOTOGRAPHS, mostly black and white portraits of major league players; Series VI: MISCELLANEOUS PUBLICATIONS, undated and 1903, 1950, including a comic book, a short story magazine and a theater program; and Series VII: EPHEMERA, consisting entirely of ticket stubs.

Bibliography

Michael Benson's Ballparks of North America (McFarland and Co., 1989) was used as a reference guide for the postcards of baseball parks and venues. Former Major League Teams: An Encyclopedia by Donald D. Jones (McFarland and Co., 1997) was used as a reference guide for postcards on teams. The Official Encyclopedia of Baseball (4th Revised Edition) by Hy Turkin and S.C. Thompson (A.S. Barnes and Company) was also used as a reference.

Series List

I: Team Programs, 1895-1999

I-A: Minor league programs, 1895-1975

I-B: Major League programs, 1958-1999

II: Postcards

II-A: Postcards of baseball venues

II-A-1: Major League Venues

II-A-2: Spring Training Venues

II-A-3: Other venues, minor leagues, semi-pro, Little League, etc.

II-B: Non-baseball venues

II-C: Players and managers

II-D: Teams

II-D-1: Major League teams

II-D-2: Non-Major League teams

II-E: Miscellaneous postcards

III: Sheet Music, 1908-1984

IV: Advertising

V: Photographs, undated

VI: Miscellaneous publications, undated and 1903, 1950

VII: Ephemera, 1963-1999
Provenance:
Louis Newman, Gift, 1999.
Restrictions:
Gloves required with unprotected photographs.
Rights:
Reproduction fees for commercial use. Contact collection specialist for copyright information.
Topic:
Baseball  Search this
Genre/Form:
Sheet music
Tickets
Programs
Advertisements -- 20th century
Posters -- 20th century
Ephemera -- 1890-2000
Photographs -- 19th century
Citation:
Lou Newman Collection of Baseball Memorabilia, 1895-1999, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0696
See more items in:
Lou Newman Collection of Baseball Memorabilia
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0696
Additional Online Media:

Stanley Lomas Television Commercial Collection

Collector:
Lomas, Stanley  Search this
Manufacturer:
Coca-Cola Company  Search this
Colgate-Palmolive.  Search this
DuMont  Search this
R.J. Reynolds Tobacco Company  Search this
Actor:
Heston, Charlton  Search this
Keith, Brian, 1921-1997  Search this
Moore, Garry, 1915-1993  Search this
Wayne, John, 1907-1979  Search this
Extent:
7 motion picture films
Type:
Archival materials
Collection descriptions
Motion picture films
Commercials
Date:
1947-1990
bulk 1950-1956
Scope and Contents:
The Stanley Lomas Television Commercial Collection consists of 226 television commercials for products including dishwashing soap, beer, cigarettes, soft drinks, and breakfast cereals. The collection also includes a short 1954 film demonstrating the DuMont Electronicam, a camera designed for simultaneous live broadcast and film recording. There is also an oral history interview conducted with Stanley Lomas in 1990. Supporting documentation includes memoranda about the use of television in advertising, photographs, articles by or about Stanley Lomas, and an abstract of the oral history interview.
Arrangement:
The collection is arranged in two series.

Series 1: Supporting Documentation, 1947-1990

Series 2: Audiovisual, 1950-1990

Subseries 2.1: Television Commercials, 1950-1956

Subsubseries 2.1.1: Reel 1

Subsubseries 2.1.2: Reel 2

Subseries 2.2: Oral History
Biographical / Historical:
Stanley A. Lomas (1913-2003) began working in television in 1948 at the DuMont network. He started his career producing sports broadcasts.. He went on to produce television commercials, first live and then filmed, for William Esty and Company, Inc., an ad agency with major clients including R.J. Reynolds, Coca Cola, and Colgate Palmolive. Around 1949 Lomas became Esty's vice president for televison commercial creation and production. Lomas often used celebrities to promote the products in his commercials. Many of the commercials in the Stanley Lomas Collection feature baseball players, Hollywood actors, and television personalities. Among the most well-known commercials are those that have doctors recommending specific cigarette brands. Lomas left Esty in 1957 and later founded his own agency, Stanley A. Lomas & Associates which specialized in market research. After retiring Lomas embarked on a career as an artist.
Provenance:
Donated by Stanley Lomas, January 18, 1990.
Restrictions:
Unrestricted research use on site by appointment. Only reference videos may be used. Reel 1 has been digitized and is available in the Smithsonian Institution Digital Asset Management Systen (DAMS).
Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Topic:
Baseball players -- 1950-1960 -- United States  Search this
Athletes -- 1950-1960 -- United States  Search this
Celebrities -- 1950-1960 -- United States  Search this
Television advertising -- 1950-1960 -- United States  Search this
Broadcast advertising  Search this
Cigarettes -- advertising -- 1950-1960 -- United States  Search this
Beer -- 1950-1960 -- United States  Search this
Carbonated beverages -- 1950-1960 -- United States  Search this
Cereals, prepared -- 1950-1960 -- United States  Search this
Television cameras -- 1950-1960 -- United States  Search this
Soap -- 1950-1960 -- United States  Search this
Genre/Form:
Commercials
Citation:
Stanley Lomas Television Commercial Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0342
See more items in:
Stanley Lomas Television Commercial Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0342

The Adviser Weekly vol. 1 no. 3

Written by:
The Adviser Weekly, American  Search this
Published by:
JNO. O. Congo Advertising and Printing Services, American  Search this
Edited by:
JNO. O. Congo  Search this
Subject of:
Sally J. Cathrell Jr., American, 1913 - 1981  Search this
Dr. Albert Heard, American  Search this
Medium:
ink on newsprint
Dimensions:
H x W x D (Closed): 10 7/8 × 7 7/16 × 1/16 in. (27.7 × 18.9 × 0.1 cm)
H x W x D (Open): 10 7/8 × 14 7/8 × 1/16 in. (27.7 × 37.8 × 0.1 cm)
Type:
magazines (periodicals)
Place printed:
Saint Louis, Missouri, United States, North and Central America
Date:
August 10, 1934
Topic:
African American  Search this
American West  Search this
Business  Search this
Cooking and dining  Search this
Fashion  Search this
Health  Search this
Journalism  Search this
Literature  Search this
Mass media  Search this
Nightlife  Search this
Sports  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2013.46.25.272
Restrictions & Rights:
Unknown - Restrictions Possible
See more items in:
National Museum of African American History and Culture Collection
Collection title:
The Laura Cathrell Show-Down Magazine Collection
Classification:
Documents and Published Materials
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2013.46.25.272
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Mix Pictorial Magazine vol. 1 no. 3

Published by:
Mix Publishing Company, American  Search this
Edited by:
Morris G. Little  Search this
Arthur Chaney  Search this
Photograph by:
Oscar P. Davenport Jr.  Search this
Subject of:
Ella Fitzgerald, American, 1917 - 1996  Search this
NAACP Youth Council, American, founded 1936  Search this
Jeter-Pillars Orchestra, American, founded 1933  Search this
Medium:
ink on paper with metal
Dimensions:
H x W x D (Closed): 11 × 8 5/8 × 1/8 in. (28 × 21.9 × 0.3 cm)
H x W x D (Open): 11 × 17 1/4 × 1/16 in. (28 × 43.8 × 0.2 cm)
Type:
magazines (periodicals)
Place printed:
Saint Louis, Missouri, United States, North and Central America
Date:
October 1939
Topic:
African American  Search this
Business  Search this
Entertainers  Search this
Fashion  Search this
Journalism  Search this
Mass media  Search this
Musicians  Search this
Nightlife  Search this
Recreation  Search this
Urban life  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2013.46.25.273
Restrictions & Rights:
Unknown - Restrictions Possible
See more items in:
National Museum of African American History and Culture Collection
Collection title:
The Laura Cathrell Show-Down Magazine Collection
Classification:
Documents and Published Materials
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2013.46.25.273
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Playbill for Your Arms Too Short to Box With God

Published by:
Playbill, American, founded 1884  Search this
Used by:
Neil Simon Theatre, American, founded 1927  Search this
Subject of:
Vinnette Justine Carroll, American, 1922 - 2002  Search this
Patti LaBelle, American, born 1944  Search this
Al Green, American, born 1946  Search this
Medium:
ink on paper
Dimensions:
H x W: 8 1/2 x 5 5/8 in. (21.6 x 14.3 cm)
Type:
theater programs
Place used:
New York City, New York, United States, North and Central America
Date:
1982
Topic:
African American  Search this
Broadway Theatre  Search this
Musical Theatre  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Kayla Deigh Owens
Object number:
2011.45.100
Restrictions & Rights:
Playbill used by permission. All rights reserved, Playbill Inc.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Memorabilia and Ephemera
Exhibition:
Taking the Stage
On View:
NMAAHC (1400 Constitution Ave NW), National Mall Location, Culture/Fourth Floor, 4 054
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2011.45.100
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Vin Fiz Advertisement

Creator:
Armour Company  Search this
Names:
Armour Company  Search this
Rodgers, Calbraith Perry  Search this
Extent:
0.01 Cubic Feet ((1 folder))
Type:
Archival materials
Collection descriptions
Advertisements
Date:
1911
Scope and Contents:
This donation is a 'Vin Fiz' advertisement, 2 x 4 inches. One side reads: 'Greetings for the sky - Rodgers in the Vin-Fiz Flyer from New York to Los Angeles for the Hearst {dollar}50,000 ocean to ocean flight.' The other side advertises the Vin-Fiz grape drink, 'sold everywhere.'
Biographical / Historical:
In 1910, William Randolph Hearst offered a {dollar}50,000 prize to the first person to make a transcontinental flight in thirty days or less. Calbraith Perry Rodgers, hoping to win the prize, took off from Sheepshead Bay, Long Island, New York, on September 17, 1911 in the Wright EX "Vin Fiz." His sponsor, the Armour Company of Chicago, was marketing a grape-flavored soft drink called "Vin Fiz." In addition to the prize money, should he win it, Rodgers would receive {dollar}5 from Armour for every mile flown. Accompanying Rodgers along the route was a special train carrying mechanics, spare parts, and of course, several representatives of the Armour Company. Unfortunately, thirty days passed and Rodgers found himself only as far as Oklahoma. But with the Armour Company's backing, and his own determination to succeed, Rodgers continued west. On November 5, he reached his original goal, Pasadena, California, after flying 4,321 miles. Averaging 52 mph, his total air time was 82 hours and 4 minutes. However, Rodgers wanted to reached the Pacific. So on November 12 he took off again, only to be forced down at Covina Junction and then at Compton. In the Compton crash, he was severely injured, and grounded for nearly a month. Finally, on December 10, using crutches to walk to the repaired aircraft, Rodgers flew onto the sand at Long Beach, California, having completed the first transcontinental flight after more than seventy stops, numerous accidents, an in-flight run-in with an eagle, and replacing enough parts to build four new aircraft.
General:
NASMrev
Provenance:
Frank Hempstead, Gift, 1988, 1989-0010, Public Domain
Restrictions:
No restrictions on access
Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests
Topic:
Wright (Co) Model EX "Vin Fiz"  Search this
Aeronautics in advertising  Search this
Endurance flights  Search this
Aeronautics -- Flights  Search this
Aeronautics, Commercial  Search this
Aeronautics -- Records  Search this
Aeronautics -- 1903-1916  Search this
Aeronautics  Search this
Genre/Form:
Advertisements
Identifier:
NASM.1989.0010
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_collection:sova-nasm-1989-0010

Research Files

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, NMAH, SI.  Search this
Type:
Archival materials
Date:
1941-1985
Scope and Contents:
Research files include materials collected by the Archives Center to provide background for the project team and materials produced by Pepsi-Cola, including an almost complete run of Pepsi-Cola World, the company publication,and various trade literature, both advertising and soft drink industry.
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111, Series 1
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref13

Soft-drink naming project

Collection Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Container:
Box 23, Folder 2
Type:
Archival materials
Date:
1971
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
See more items in:
Caroline R. Jones Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0552-ref312

National Soft Drink Association Sales Survey of the Soft Drink Industry,

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, NMAH, SI.  Search this
Container:
Box 1, Folder 16
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref259

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