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Zippo Lighter Advertising Collection

Collector:
Domestic Life, Division of (NMAH, SI).  Search this
Jones, William (Vice President, Zippo Lighter)  Search this
Domestic Life, Division of (NMAH, SI).  Search this
Author:
Zippo Manufacturing Company  Search this
Extent:
0.75 Cubic feet (2 boxes, 3 oversize folders)
Type:
Archival materials
Collection descriptions
Pamphlets
Posters
Articles
Date:
1937 - 1998
Scope and Contents:
Advertising brochures, posters, and articles on the company.
Biographical / Historical:
The Zippo Company has made over 300 million cigarette lighters since it was founded in 1932. The founder, George Blaisdell, believed that the policy of planned obsolescence repulsive, so he guaranteed his product "forever". Any Zippo lighter sent back to the factory has always been repaired at no charge to the customer. According to the company's official history, the lighter's qualities, windproof and rugged, caught on big during World War II when just about every man in the service, dogface to Dwight D. Eisenhower, had one. There are numerous stories of the lighter being used to illuminate airplane instrument panels and as emergency signaling devices. There is a confirmed instance of a lighter working after being frozen in solid ice for four months, and one which survived an 1,100 foot fall. Zippo began diversifying in 1962 into such products as money clips, flashlights and pocket rules. The Case Cutlery Company has been a subsidiary of Zippo since 1993.
Related Materials:
Collected in conjunction with accession no. 1983.0394, Division of Home and Community Life.
Provenance:
Collection donated by William Jones, Vice President of Zippo, March 1983.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Cigar lighters -- 1930-1980  Search this
Smoking -- 1930-1980  Search this
Genre/Form:
Pamphlets -- 20th century
Posters -- 20th century
Articles
Citation:
Zippo Lighter Advertising Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0094
See more items in:
Zippo Lighter Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0094

Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising

Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
2 Cubic feet
Type:
Archival materials
Collection descriptions
Tear sheets
Magazines (periodicals)
Date:
circa 1897-1979
Scope and Contents:
A wide-ranging collection of over 1,000 celebrity advertising endorsements, ca. 1897-1979. The endorsements were culled by a collector/hobbyist from high-end magazines publications such as Fortune, McCalls, Playbill and Vogue. They feature a wide range of celebrities from the fields of performing arts, sports, business, politics and "society." The products endorsed vary greatly with heavy concentrations of cigarettes, beauty products and electronic equipment predominating. The bulk of the collection covers the 1920s-1970s with an especially high concentration of material from the 1930s-1940s. The majority are in color.

Advertisements are filed according to the profession or background of the endorser Thereunder, ads are arranged alphabetically by the last name of the endorser. Where more than one endorser is featured, the advertisement is filed under the last name of the endorser most prominently featured in the advertisement. If they are all of equal status within the advertisement, the advertisement is filed under the last name appearing earliest in the alphabet.
Arrangement:
The collection is arranged into five series.

Series 1: Performing Arts

Series 2: Business/Politics

Series 3: Sports

Series 4: Society, fashio, Royalty

Series 5: Writers, Musicians, Artists, Singers
Biographical / Historical:
The use of celebrities for promoting a product is an advertising device that has been used with increasing frequency since the latter part of the 19th century. Personalities from all walks of life, society, sports, and entertainment have regularly lent their image for product endorsement. These products have ranged from alcohol to moth crystals to cigarettes and a variety of other products. The trend continues to grow and refine itself expanding from the realm of print media into television, radio, motion pictures, and the internet.
Provenance:
The collection was donated to the Archives Center of the National Museum of American History by Gary and Sandra Baden, of Chevy Chase, D.C., in 1997.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Celebrities  Search this
Endorsements in advertising  Search this
advertising  Search this
Genre/Form:
Tear sheets
Magazines (periodicals) -- 20th century
Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0611
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0611
Additional Online Media:

Virgil Johnson Collection of Cigarette Packages

Creator:
Brown and Williamson.  Search this
Johnson, Virgil  Search this
American Tobacco Company.  Search this
Benson and Hedges.  Search this
Philip Morris, Inc.  Search this
Lorillard.  Search this
Liggett & Myers Tobacco Company.  Search this
Reynolds, R. J.  Search this
Extent:
25 Cubic feet (26 boxes)
Type:
Archival materials
Collection descriptions
Albums
Date:
circa 1890-1997
Summary:
As a teenager, Virgil Johnson [b.1918] became interested in the designs and symbols on cigarette packs like "Black Cat" and "White Roll", and he began actively collecting in the 1930s. His interest intensified during the 1940s when he was stationed in North Africa and across the Mediterranean region as a photographer with the U.S. Navy. Mr. Johnson collected cigarette packs for over fifty years, and was a member of the Cigarette Pack Collector's Association.

Approximately 6000 cigarette packages, foreign and American, arranged in 24 albums. Manufacturers include names such as those shown below.
Scope and Contents:
The collection consists of approximately 6,000 cigarette packages, ca. 1890-1997, arranged in 24 albums. The cigarette packages offer a strong base for research into the categories of visual imagery created, associated with, and manipulated for the sale of tobacco products. Researchers interested in the history of design will also find these packages a useful source, as they reflect design modifications (in image, logo, typeface, and package features) over time for virtually every brand marketed in the U.S. and an enormous selection of those marketed overseas, by both U.S. and other global tobacco concerns.

Series 3: BOOKS ABOUT TOBACCO AND TOBACCO COLLECTING These titles have been transferred to NMAH Library.
Arrangement:
The collection is divided into 3 series.

Series 1: Cigarette Packages

Series 2: Articles and Other Publications About Tobacco

Series 3: Books About Tobacco and Tobacco Collecting
Biographical / Historical:
As a teenager, Virgil Johnson [b.1918] became interested in the designs and symbols on cigarette packs like Black Cat and White Roll, and he began actively collecting in the 1930s. His interest intensified during the 1940s when he was stationed in North Africa and across the Mediterranean region as a photographer with the U.S. Navy. Mr. Johnson collected cigarette packs for over fifty years, and was a member of the Cigarette Pack Collector=s Association.
Related Materials:
The Archives Center is nationally recognized as a site in which to pursue research into the history of tobacco advertising. The Warshaw Collection (AC 60) include many thousands of tobacco advertisements and cigar box labels from the 19th and 20th centuries; the Ayer Collection (AC 59) includes advertising proofsheets for American Tobacco, Phillip Morris, R.J. Reynolds and other cigarette and cigar manufacturers since the 1870s. The Marlboro Collection (AC 198) includes print ads, company publications, and oral history interviews with tobacco industry and advertising agency personnel. The Walter Landor/Landor Associates Industrial Design Collection (AC 500) includes documentation on package design for numerous tobacco companies since the 1950s, and the newly acquired Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising (AC 611) contains several hundred ads featuring movie stars, singers, politicians, and athletes promoting tobacco products since the 1890s.

4,000 cigarettes, also donated by Mr. Johnson, each contained in a screw top glass vial, were donated to the Center for Disease Control's Office of Smoking and Health in Atlanta, Georgia.
Separated Materials:
Thirty (30) empty wood, metal, and plastic cigarette packs are also part of the Virgil Johnson Collection. They are housed with the Consumer Culture Collections in the Cultural History Division, which also holds several dozen cigarette packs from the Walter Landor/Landor Associates Industrial Design Collection (AC 500).
Provenance:
The collection was donated to the Archives Center of the National Museum of American History in July 1998, by Mr. Virgil Johnson, a resident of Alexandria, Virginia.
The collection was donated to the Archives Center of the National Museum of American History in July 1998, by Mr. Virgil Johnson, a resident of Alexandria, Virginia.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Packaging -- 1850-1900  Search this
Packaging -- 20th century  Search this
Tobacco -- 1850-2000  Search this
Tobacco -- 20th century  Search this
Cigarettes -- 1850-2000  Search this
Cigarettes -- 20th century  Search this
Genre/Form:
Albums
Citation:
Virgil Johnson Collection of Cigarette Packages, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0645
See more items in:
Virgil Johnson Collection of Cigarette Packages
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0645
Additional Online Media:

Alan and Elaine Levitt Advertisement Collection

Topic:
Coca-Cola (Trademark)
Kodak (Brand name)
Collector:
Levitt, Alan  Search this
Medical Sciences, Division of, NMAH, SI.  Search this
Levitt, Elaine  Search this
Medical Sciences, Division of, NMAH, SI.  Search this
Names:
Eastman Kodak Co.  Search this
Sherman Pharmacy (Sherman, N.Y.)  Search this
Extent:
5 Cubic feet (5 boxes, 3 oversized folders)
Type:
Archival materials
Collection descriptions
Business records
Booklets
Advertisements
Place:
Chautauqua County (N.Y.) -- 1920-1970
Date:
1920 - 1960s.
Summary:
Advertising materials relating to pharmaceutical and other supplies as part of the stock of retail pharmacies from 1920 to the early 1960s, mostly advertisements for cigars, cigarettes, Coca-Cola, Kodak, veterinary supplies, and patent medicines.
Scope and Contents:
The collection consists primarily of advertising materials related to pharmaceutical and other supplies part of the stock of retail pharmacies during the period from the 1920s to the 1960s. Much of it was in the store when the Levitts purchased the Sherman Pharmacy.

The majority is advertisements for such items as cigars, cigarettes, Coca Cola, Kodak products, veterinary supplies, and patent medicines. There are a few photographs of local (Sherman) interest and a few booklets and pamphlets, including a high school yearbook.

The material is in excellent condition. It has been left in the boxes and folders in which it was received from the Division of Medical Sciences.
Arrangement:
The collection is arranged into two series.

Series 1: Organizational Files, 1922-1995

Subseries 1.1: Administration, 1923-1994

Subseries 1.2: Affiliates and Offices, 1922-1964

Series 2: Subject Files, 1851-1990
Biographical / Historical:
Alan Levitt, who owned and operated a pharmacy in Sherman (Chautauqua County), New York, and his wife Elaine, gave to the National Museum of American History a number of pharmaceutically related objects and a collection of archival graphic materials, primarily advertising in nature. The pharmacy from which the materials came was known as Sherman Pharmacy and was located at 105 West Main Street, Sherman, New York. It was opened by James Tuft on May 9, 1895. The Levitts' decision to sell and leave Sherman was made in 1983 after about ten years of operating the store. The correspondence with respect to making the gift to the Smithsonian indicates the move was related to a desire to be part of the Jewish culture in a larger community than Sherman, which has no synagogue, for example. The Levitts had one small child and a second was on the way. By early January 1986, the Levitts had sold the pharmacy and bought a house at 2551 East 26th Street, Brooklyn, New York, 11235. Mr. Levitt was employed as a pharmacist in a state institution in Manhattan.
Provenance:
The materials were given by Alan and Elaine Levitt, September 1984.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Patent medicines  Search this
Cigarettes -- advertising -- 1920-1970  Search this
advertising -- History -- 1920-1970  Search this
advertising -- Photography -- Apparatus and supplies -- 1920-1970  Search this
Cigars  Search this
Pharmaceutical industry -- 1920-1970  Search this
Pharmacology -- 1920-1970  Search this
Photography -- Apparatus and supplies  Search this
Pharmacists -- 1920-1970  Search this
Drugstores  Search this
Veterinary supplies industry -- 1920-1970  Search this
Genre/Form:
Business records -- 20th century
Booklets -- 1920-1970
Advertisements
Citation:
Alan and Elaine Levitt Advertisement Collection, 1920-early 1960s, National Museum of American History.
Identifier:
NMAH.AC.0303
See more items in:
Alan and Elaine Levitt Advertisement Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0303

Marlboro Oral History and Documentation Project

Topic:
Marlboro (cigarette brand)
Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Names:
Leo Burnett, Inc.  Search this
Extent:
17.4 Cubic feet (86 boxes)
Type:
Archival materials
Collection descriptions
Color slides
Commercials
Audiotapes
Videotapes
Posters
Proofs (printed matter)
Newsletters
Articles
Slides (photographs)
Place:
Brazil -- Advertising
Argentina -- Advertising
China -- Advertising
Hong Kong -- Advertising
Switzerland -- Advertising
West Germany -- Advertising
Dominican Republic -- Advertising
Date:
1926-1988
Scope and Contents:
The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The bulk of the collection focuses on the period between 1954 and 1986, and examines the "Marlboro man", "Settle Back" and "Marlboro Country" campaigns. The collection is a rich source of information for researchers interested in advertising and marketing history, issues of smoking and health, and the export of both tobacco and American cultural symbols abroad. The core of the collection is a series of interviews conducted during 1985-1987 by Dr. Scott Ellsworth, an independent scholar and oral historian. The broad range of interviewees included executives of Philip Morris, advertising agency personnel from Leo Burnett, photographers, production staff, sales and marketing personnel, and Marlboro cowboys. Twenty-seven interviews were conducted overseas, in Argentina, Brazil, the Dominican Republic, Hong Kong, Switzerland, and West Germany. Conducted primarily with Marlboro licensee and affiliate staff, the interviews focus on the marketing and advertising history of Marlboro in the six nations. These interviews and others conducted with executives of Philip Morris International in New York City also address the history of Marlboro advertising in Africa, the Middle East, China, Eastern Europe and elsewhere in Europe and Latin America. The interviews cover events from the 1930s through the 1980s. They focus on the theory and development of Marlboro advertising, its content and creation, and its modifications over the years. The foreign interviews also discuss the structure of the local cigarette marketplace, marketing and advertising techniques, and the use and modification of Marlboro advertising for different cultures. Finding aids to the oral histories include abstracts of each interview indicating the major topic discussed, a cumulative index to personal names and topics in the interviews, and brief biographical and scope notes.
Arrangement:
Dthe collection is divided into seven series.

Series 1: Research Files, 1943-1987

Series 2, Interviewee Files, 1986

Series 3; Oral History Interviews, 1986

Series 4: Advertising Materials, 1926-1986

Series 5: Promotional items and packaging, 1926-1986

Series 6: Publications and Research Material, 1960-1988

Series 7: Travel Slides Generated by Project Team, 1926-1986
Biographical / Historical:
The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man" advertising campaign. The original Marlboro Man campaign featured close-up images of all kinds of men using the product -- the cowboy was one, along with lifeguards, sailors, drill sergeants, construction workers, gamblers and other types suggestive of a masculine spirit and rugged independence. By 1963, the "Marlboro Country" campaign began. This campaign focused on the cowboy and his symbolic canon: boots, hats, horses, and western landscapes. By the mid-1980s, Marlboro was the best-selling brand in the United States and the world, and the Marlboro cowboy was among the most widely recognized of American cultural symbols. Sold in over 180 nations, both the cigarettes and the ad campaign had become a global phenomena.
Provenance:
The collection was donated to the Archives Center by Philip Morris, Inc. in 1986.
Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Topic:
T.V. commercial producers  Search this
Photographers  Search this
Cinematographers  Search this
Accountants  Search this
advertising -- Cigarettes -- 20th century  Search this
Cowboys -- 20th century  Search this
Advertising, Newspaper -- 20th century  Search this
Smoking -- 1940-1990  Search this
Travel photography -- 1940-1990  Search this
Photography, Advertising -- 20th century  Search this
Advertising photography  Search this
Advertising campaigns -- 20th century  Search this
Cigarette industry -- 20th century  Search this
Cigarettes -- advertising -- 20th century  Search this
Advertising agencies -- 20th century  Search this
Television advertising -- Cigarettes -- 1940-1990  Search this
Advertising, magazine -- 20th century  Search this
Art directors  Search this
Copy writers  Search this
Genre/Form:
Color slides -- 1960-1990
Commercials
Audiotapes -- 1980-1990
Videotapes
Posters
Proofs (printed matter)
Newsletters
Articles
Slides (photographs) -- 1950-2000
Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0198
See more items in:
Marlboro Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0198
Additional Online Media:

Kuwait Airways Corporation London

Sponsor:
Kuwait Airways Corporation  Search this
Artist:
Nari Madon  Search this
Medium:
Poster, Advertising, Commercial Aviation
Dimensions:
2-D - Unframed (H x W): 87 x 55.9cm (34 1/4 in. x 22 in.)
Type:
ART-Posters, Original Art Quality
Country of Origin:
Kuwait
Date:
1964
Inventory Number:
A19960198000
Restrictions & Rights:
Do not reproduce without permission from the Smithsonian Institution, National Air and Space Museum
See more items in:
National Air and Space Museum Collection
Data Source:
National Air and Space Museum
EDAN-URL:
edanmdm:nasm_A19960198000

Evan Rangeloff Collection of Punchboards and Liggett & Myers Tobacco Sales Materials

Manufacturer:
Liggett & Myers Tobacco Company.  Search this
Collector:
Rangeloff, Evan  Search this
Extent:
3.5 Cubic feet (9 boxes)
Type:
Archival materials
Collection descriptions
Business records
Photographs
Correspondence
Date:
circa 1910-1991
Scope and Contents:
The collection includes thirty-eight punchboards, all unpunched and in very good to excellent condition, and featuring a range of products and imagery. The collection also includes two punchboard manufacturers' catalogs from the 1940s, which detail the money-making opportunities for jobbers and retailers.

The collection also contains correspondence, employment forms, promotional literature, photographs and sales training literature from Evan "Ding" Rangeloff=s early career as a sales representative and regional sales manager for Liggett & Myers Tobacco Company. Of particular interest are sales training manuals which explore the psychology of selling in the 1950s, manuals which detail sales cigarette marketing strategies at military bases and on Indian reservations, and materials relating to Liggett & Myers sponsorship of Formula One car racing in the 1970s.
Arrangement:
Series 1: Business Records, circa 1954-1991

Series 2: Photographs, circa 1920-1970

Series 3: Sales Training Literature, circa 1955-1957, 1974, 1979

Series 4: Punchboards, circa 1910-1970
Historical:
During and after his employment as a salesman and regional sales manager with Liggett & Myers Tobacco Company in Duluth, Minnesota, Mr. Rangeloff began collecting the gambling and sales promotion devices known as punchboards. In 1999-2000, he donated a large and representative selection of punchboards to the Archives Center. The term "punchboard" (or in some cases "punch board," "push board," "punchcard," or "pushcard") refers to a gambling device popular in the United States from roughly 1910 until 1970. Punchboards could be used for fundraising, sales promotion and gambling--sometimes all at once. Punchboards were typically found in places where men gathered socially, such as bars, pool halls, barber shops, and men's clubs. Punchboards also could be found in beauty parlors, drug stores, and other small retail establishments. With their promise of easy money, punchboards enjoyed great success during the Depression, and continued to enjoy popularity during and after World War II. According to Scarne's Complete Guide to Gambling (New York, N.Y.: Simon and Schuster, 1961), approximately 30 million punchboards were sold between 1910 and 1915. Scarne estimated that 50 million punchboards were sold in 1939 alone, at the peak of their popularity. Punchboard sales declined significantly after WWII, and by the mid-1970s the boards had been outlawed in most states.

Punchboards trace their lineage to 18th century lottery game boards. These handmade boards, with the winning ticket placed by the operator, offered no safeguards against corruption, however, and their misuse may have contributed to the game=s waning popularity. In 1905, C.A. Brewer and C.G. Scannell patented a new version of the traditional game. By 1910, modern manufacturing techniques, including the invention of board stuffing machines and ticket folding machines, contributed to the reinvigoration of the punchboard. The new punchboards were constructed out of cardboard, with a sheet of paper or foil covering both front and back of the board. This covering was intended to prevent the operator from discovering where the winning tickets were or otherwise tampering with the board. Cheap, portable, disposable, and offering a ready vehicle for advertising, punchboards are an exuberant, if ephemeral, expression of 20th century mass culture.

A modern punchboard typically consists of a square or rectangular piece of pressed wood or cardboard (from 2 inch to one inch in thickness) in which hundreds or thousands of holes have been drilled in a regular pattern, then loaded with tiny slips of rolled or folded paper. Each slip of paper had a number or symbol printed on it. Both front and back of the board were covered with a foil or paper seal. The front of the board typically featured some form of attention-getting commercial imagery and a chart listing the winning number or combination of numbers and symbols, along with the prizes or cash amounts to be awarded to the winners. The boards were sold with a metal stylus or "punch" for the players to use.

A player paid the punchboard's operator a set amount of money (typically a nickel, dime, or quarter) for a chance to use a metal stylus to break the seal on the hole of his choice, and punch one of the slips of paper out of the board. If the number or symbols found on the slip of paper matched one of the pre determined winning combinations, the player was awarded the corresponding prize.

Punchboard manufacturers sold the boards blank or preprinted. Blank boards were sold to "jobbers" or salesmen who then added their own imagery or advertisement, and many surviving punchboards feature advertisements for products that were inexpensive and had mass appeal, such as peanuts, candy and cigarettes. Some of these boards offered the advertised product as the prize; these came to be known as prizeboards. Some prizeboards were constructed with a shadow box meant to contain prizes such as rhinestone sunglasses, wristwatches, Bowie knives, or even handguns. Punchboard manufacturers also sold the board pre-printed with various kinds of commercial imagery--sports, gambling, and patriotic imagery were well-represented, as were folk figures, racial and ethnic stereotypes, and the ubiquitous pin-up girls. Most of these boards were played for cash.
Provenance:
Gift of Evan Rangeloff, October 1999.
Restrictions:
Collection is open for research. Unprotected photographs must be handled with gloves.
Rights:
Probable copyright and trademark restrictions.
Topic:
Cigarettes -- 1950-2000  Search this
Tobacco -- Marketing -- 1950-2000  Search this
Sales personnel -- 1950-2000  Search this
Gambling  Search this
Cigarette industry -- 20th century  Search this
Punchboards  Search this
Genre/Form:
Business records -- 1950-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Correspondence -- 1950-2000
Citation:
Evan Rangeloff Collection of Punchboards and Liggett & Myers Tobacco Sales Materials, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0716
See more items in:
Evan Rangeloff Collection of Punchboards and Liggett & Myers Tobacco Sales Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0716

Earl S. Tupper Papers

Creator:
Tupper, Earl Silas  Search this
Tupper Corporation  Search this
Names:
Tupperware (Firm).  Search this
Tupper, Glenn O.  Search this
Tupper, Miles  Search this
Extent:
14 Cubic feet (27 boxes, 1 map-folder)
Type:
Archival materials
Collection descriptions
Letters (correspondence)
Advertising fliers
Business records
Personal papers
Photographs
Business letters
Notes
Clippings
Family papers
Interviews
Date:
2003
1908-1989
Summary:
Papers documenting inventor Earl S. Tupper, his inventions, Tupperware and the Tupper Company.
Scope and Contents:
The collection documents the life of inventor Earl S. Tupper through correspondence, notes, photographs, drawings and sound recordings.
Arrangement:
The collection is organized into five series.

Series 1: Personal Papers, 1910-1989

Series 2: Early Business Papers and Scientific Notes, 1930-1965

Series 3: Tupper Corporation/Tupperware Business, 1908-1983

Series 4: Neil Osterweill Oral Histories and Research Notes, 1926-1989

Subseries 4.1: Research Files, 1926-1989

Subseries 4.2: Original Masters, 1987-1989

Subseries 4.3:Research Copies, 1987-1989

Subseries 4.4:Research Copies, 1987-1989

Subseries 4.5: Preservation Copies, undated

Series 5: Center for Advertising History, Oral History Interviews, 1992

Subseries 5.1: Original Masters, 1992

Subseries 5.2: Research Copies, 1992

Subseries 5.3: Research Copies, 1992

Subseries 5.4: Preservation Copies, 1992

Subseries 5.5: Abstracts and Transcripts, 1992, 2003
Biographical / Historical:
Earl Silas Tupper was born in 1907, to a New Hampshire farming family of modest means. During his youth and boyhood in New England, his mother Lulu Clark Tupper, took in laundry and ran a boarding house, while his father, Earnest Leslie operated a small family farm. Earnest Tupper loved to tinker, developing labor-saving devices for the farm and family greenhouses; one of his devices, a frame to facilitate the cleaning of chickens, was granted a patent. It is from his father that Earl Tupper is said to have developed a love for invention. Even as a boy, Tupper showed an enterprising and entrepreneurial spirit. At the age of 10, Earl discovered he could move more of the family's produce by selling door-to-door, bringing the product directly to the customer.

After high school graduation in 1925, Tupper continued to work in the family greenhouses in Shirley Massachusetts for two years. Tupper was an ambitious young man, though, and he was determined to earn his first million by the time he was thirty. During the twenties, he set out on a number of different paths, including work as a mail clerk and on a railroad labor crew. In 1928, he took a course in tree surgery, with the idea of setting up his own tree surgery and landscaping business. He continued to help out with the family business, and got married in 1931. Through the early thirties, the landscaping and nursery business continued to grow and thrive, despite the Depression, enabling Tupper to pursue some of his ideas and inventions. His scientific notebooks for this period reflect the diversity of his interests. Even after Tupper Tree Doctors was forced into bankruptcy in 1936, Tupper remained optimistic about his ability to develop and manufacture some of his inventions.

In 1936, Tupper met Bernard Doyle, the inventor of Viscoloid, the plastics manufacturing division of DuPont, located in nearby Leominster, Mass. He went to work for DuPont in 1937, but stayed there only one year. Later, Tupper would say it was at Dupont "that my education really began." Tupper took the experience he had gained in plastics design and manufacturing at DuPont, and struck out on his own. In 1938, he formed the Earl S. Tupper Company, advertising the design and engineering of industrial plastics products in Leominster, Massachusetts. Much of the fledgling company's early work was performed under subcontract to DuPont. Business was good during the war, because despite the difficulty of acquiring the raw materials necessary for plastics production for the domestic market, Tupper Plastics was able to garner several defense contracts, molding parts for gas masks and Navy signal lamps.

After the war, Tupper turned his attention to developing plastics for the growing consumer market. Many of his earliest designs, which included plastic sandwich picks, cigarette cases, and an unbreakable tumbler for the bathroom, were offered as premiums with other products. For example, Tek toothbrushes offered the tumbler with purchase of a toothbrush, and cigarette companies and other businesses offered cigarette cases imprinted with their logo.

Plastics was still in its infancy in the forties, and the commercial market for plastics product was limited by plastic's reputation for being brittle, greasy, smelly and generally unreliable. Tupper's contributions were twofold. First, he developed a method for purifying black polyethylene slag, a waste product produced in oil refinement, into a substance that was flexible, tough, non-porous, non-greasy and translucent. Second, he developed the Tupper seal, an airtight, watertight lid modeled on the lid for paint containers. Together, these innovations laid the foundations for the future success of Tupperware. Nevertheless, marketing the new product presented a challenge. Tupper experimented with department store sales, but as Businessweek reported in 1954, "in retail stores it fell flat on its face." It seemed clear that the new lid required explanation or demonstration.

In the late 1940s, Thomas Damigella (in Massachusetts) and Brownie Wise (in Florida) were selling household products through Stanley Home Products. Purchasing through local plastics distributors, both began offering Tupperware as part of their product line, and were moving enough Tupperware to attract Earl Tupper's attention. In 1948, Tupper met with Damigella, Wise, and several other local distributors at a Sheraton in Worcester Massachusetts to discuss a new distribution plan. Modeled on the home party plan pioneered by Stanley Home Products and expanded and refined by Brownie Wise, the home party plan became and remains the exclusive outlet for Tupperware. Wise was named Vice President of the company (named Tupperware Home Parties) in 1951, a position she held until 1958, when Tupper sold the company to Rexall for $16 million.

Tupperware's success stems from the combined genius of Earl Tupper, the self-styled Yankee inventor and entrepreneur and Brownie Wise, the consummate saleswoman and motivator. If Tupper personified reverence for the product, Wise personified respect for the sales force. "If we build the people," she was fond of saying, "they'll build the business." Almost half a century later, their legacy remains an important part of Tupperware's continuing success.

Earl S. Tupper died on October 5, 1983.
Related Materials:
Materials in the Archives Center

Leo Baekeland Papers (AC0005)

DuPont Nylon Collection (AC0007)

J. Harry DuBois Collection on the History of Plastics (AC0008)

Celluloid Corporation Records (AC0009)

Albany Billiard Ball Company Records (AC#0011)

Brownie Wise Papers (AC0509)

Ann and Thomas Damigella Collection (AC0583)

Materials at the National Museum of American History

Tupperware related artifacts are located in the Division of Home and Community Life, the Division of Medicine and Science and the Division of Work and Industry. See accessions: 1983.0711; 1984.1098; 1985.3014; 1985.3015; 1987.0180; 1990.3055; 1992.0209; 1992.0605; 1993.0257; 1994.0118; 1994.0124; 1995.0109; 1998.0070; 1998.0220; 2012.0133; and 2014.3077.
Provenance:
The materials were donated to the Archives Center in 1992 by Glenn O. Tupper, Earl Tupper's son.
Restrictions:
Collection is open for research. The original tapes (Subseries 4.2) have been dubbed onto audiocassettes (Subseries 4.3) for researcher use, and master reel to reels for preservation (Subseries 4.4). There are transcripts available for some interviews.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Plastics  Search this
Plastic container industry  Search this
Plastic tableware  Search this
Product demonstrations  Search this
Business -- History  Search this
Marketing  Search this
advertising  Search this
Inventors  Search this
Genre/Form:
Letters (correspondence) -- 20th century.
Advertising fliers
Business records -- 20th century
Personal papers -- 20th century
Photographs -- 20th century
Business letters
Notes
Clippings
Family papers
Interviews
Citation:
Earl S. Tupper Papers, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0470
See more items in:
Earl S. Tupper Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0470
Additional Online Media:

Warshaw Collection of Business Americana Subject Categories: Temperance

Creator:
Warshaw, Isadore, d. 1969  Search this
Names:
Wilson, Woodrow, 1856-1924  Search this
Extent:
3.66 Cubic feet (consisting of 5.5 boxes, 1 folder, 9 oversize folders.)
Type:
Archival materials
Collection descriptions
Lectures
Fliers (printed matter)
Booklets
Advertisements
Broadsides
Fans
Realia
Poems
Clippings
Printed ephemera
Songs
Pamphlets
Correspondence
Ephemera
Newsclippings
Poetry
Programs
Posters
Newspaper clippings
Date:
1811-1937
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Temperance contains material documenting perspectives on alcohol use and regulation as well as the impact of various temperance movements on society and the government. The collection covers the issues related to these movements through multiple eras and social lenses, and addresses both pro and anti-temperance perspectives though there is significantly more material that supports the temperance and prohibition movements.

Materials represent a sampling of newsclippings, realia (ribbons, fans, and pendants), artwork in various mediums, and educational resources. No extensive records of any particular group or region exist, and no particular depth is present for any singular subtopic. The subject of temperance often overlaps with news and developments about the women's suffrage movement, elections, and wars.

While newsclippings are divided into specific subject categories, there may be significant overlap between regional issues and files pertaining to legislation and elections due to newsclippings frequently addressing multiple issues.
Arrangement:
Temperance is arranged in four subseries.

Perspectives

Organizations

Regional Issues

Political Parties

Individuals

Genre

Cigarette and Tobacco Documentation

Event Documentation

Images, Writings, and Music

Realia

Serial Publications

Subject

Medicinal Uses

Temperance and Government

Temperance and Religion

Temperance and Society

Temperance and War

Oversize

Miscellaneous
Related Materials:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Temperance is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
War  Search this
Women's suffrage -- United States  Search this
Clergy  Search this
Suffragists  Search this
Women -- Suffrage  Search this
Government and politics  Search this
Presidential campaigns  Search this
Presidents -- United States  Search this
Elections  Search this
Political literature  Search this
Political cartoons  Search this
Political activists -- New York (State) -- New York  Search this
Political activists  Search this
Cigarette industry -- 20th century  Search this
Temperance  Search this
Political clubs  Search this
Tobacco  Search this
Alcohol  Search this
Alcoholism  Search this
Fraternal organizations  Search this
Drinking of alcoholic beverages -- Law and legislation  Search this
Politics -- New York (N.Y.)  Search this
Legal History, U.S.  Search this
Tobacco -- 20th century  Search this
Cigarettes -- 20th century  Search this
Genre/Form:
Lectures
Fliers (printed matter)
Booklets
Advertisements
Broadsides
Fans
Realia
Poems
Clippings
Printed ephemera
Songs
Pamphlets
Correspondence
Ephemera
Newsclippings
Poetry
Programs
Posters
Newspaper clippings
Citation:
Warshaw Collection of Business Americana Subject Categories: Temperance, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0060.S01.01.Temperance
See more items in:
Warshaw Collection of Business Americana Subject Categories: Temperance
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-temperance
Additional Online Media:

Fumad Bacara

Artist:
G. Borgognani  Search this
Medium:
Poster, Advertising, Air Shows and Races
Dimensions:
2-D - Unframed (H x W): 105.4 x 78.7cm (41 1/2 in. x 31 in.)
Type:
ART-Posters, Original Art Quality
Country of Origin:
Mexico
Date:
1929
Inventory Number:
A19960602000
Restrictions & Rights:
Do not reproduce without permission from the Smithsonian Institution, National Air and Space Museum
See more items in:
National Air and Space Museum Collection
Data Source:
National Air and Space Museum
EDAN-URL:
edanmdm:nasm_A19960602000

APSA Peruvian Airlines Jet Argentina

Sponsor:
Aerolineas Peruanas, 1959-1971  Search this
Medium:
Poster, Advertising, Commercial Aviation
Dimensions:
2-D - Unframed (H x W): 71.1 x 55.9cm (28 x 22 in.)
Type:
ART-Posters, Original Art Quality
Country of Origin:
Peru
Inventory Number:
A20060275000
Restrictions & Rights:
Do not reproduce without permission from the Smithsonian Institution, National Air and Space Museum
See more items in:
National Air and Space Museum Collection
Data Source:
National Air and Space Museum
EDAN-URL:
edanmdm:nasm_A20060275000

Grace Jeffers Collection of Formica Materials

Creator:
Jeffers, Grace  Search this
Formica Corporation.  Search this
Names:
Faber, Herbert A.  Search this
Loewy, Raymond  Search this
O'Conor, Daniel J.  Search this
Stevens, Brooks  Search this
Extent:
18 Cubic feet (59 boxes, 11 oversize folders )
Type:
Archival materials
Collection descriptions
Scripts (documents)
Videotapes
Posters
Samples
Advertisements
Brochures
Blueprints
Photographs
Newsletters
Exhibition catalogs
Catalogs
Correspondence
Date:
1913-2003
Summary:
The Grace Jeffers Collection of Formica Materials consists of textual files, photographs, slides, negatives, drawings, blueprints, posters, advertisements, product brochures, newsletters, and informational pamphlets documenting the history of the Formica Corporation and the use of Formica brand plastic laminate.
Scope and Contents:
The Formica Collection, 1913-2003, consists of textual files, photographs, photo slides, drawings, blueprints, posters, advertisements, product brochures, informational pamphlets, and research notes documenting the history of the Formica Corporation and the use of Formica brand plastic laminate.
Arrangement:
The collection is arranged into ten series.

Series 1: Corporate Records, 1920-1992, 2003

Subseries 1.1: Annual reports, 1949, 1966, 1988

Subseries 1.2: Correspondence and company identity, 1920-1988

Subseries 1.3: Corporation histories and timelines, 1949-1991, undated

Subseries 1.4: Newspaper clippings and articles, 1934-2003

Subseries 1.5: Awards, 1940s-1987

Subseries 1.6: Patent information, 1925-1994

Subseries 1.7: Photographs, 1927-1966

Series 2: Personnel Records, 1943-1992

Series 3: Newsletters, Magazines, and Press Releases, 1942-1990

Subseries 3.1: Newsletters, 1942-1988

Subseries 3.2: Press releases, 1973-1990

Series 4: Product Information, 1948-1994

Series 5: Advertising and sales materials, 1913-2000

Subseries 5.1: Advertising materials, 1913-2000

Subseries 5.2: Sales materials, 1922-1993

Series 6: Subject Files, circa 1945, 1955-1991, 2002

Series 7: Exhibits, 1981-1994

Series 8: Grace Jeffers Research Materials, 1987-1997

Series 9: Audio Visual Materials, 1982-1995, undated

Series 10: Martin A. Jeffers Materials, 1963-1999

Subseries 10.1: Background Materials, 1965-1999

Subseries 10.2: Employee Benefits, 1963-1998

Subseries 10.3: Product Information, [1959?]-1997

Subseries 10.4: Advertising and Sales Records, 1987-1999
Biographical / Historical:
Since its founding in 1913, the history of the Formica Company has been marked by a spirit of innovation and entrepreneurship. The history begins with the discovery of Formica by two men who envisioned the plastic laminate as breakthrough insulation for motors. Later, Formica became a ubiquitous surfacing material used by artists and architects of post-modern design. The various applications of the plastic laminate during the twentieth century give it a prominent role in the history of plastics, American consumerism, and American popular culture.

The Formica Company was the brainchild of Herbert A. Faber and Daniel J. O'Conor, who met in 1907 while both were working at Westinghouse in East Pittsburgh, Pennsylvania. O'Conor, head of the process section in the Research Engineering Department, had been experimenting with resins, cloth, paper, and a wide array of solvents in an effort to perfect a process for making rigid laminate sheets from Kraft paper and liquid Bakelite. O'Conor produced the first laminate sheet at Westinghouse by winding and coating paper on a mandrel, slitting the resulting tube, and flattening it on a press. The finished product was a laminated sheet with the chemical and electrical properties of Bakelite that were cut into various shapes and sizes. O'Conor applied for a patent on February 1, 1913, but it was not issued until November 12, 1918 (US Patent 1,284,432). Since the research was done on behalf of Westinghouse, the company was assigned the patent, and O'Conor was given one dollar, the customary amount that Westinghouse paid for the rights to employees' inventions.

Herbert Faber, Technical Sales Manager of insulating materials, was excited about O'Conor's discovery. Faber saw limitless possibilities for the new material. However, he quickly became frustrated by Westinghouse's policy limiting the sale of the laminate to its licensed distributors. After failing to persuade Westinghouse to form a division to manufacture and market the new material, Faber and O'Conor created their own company. On May 2, 1913, the first Formica plant opened in Cincinnati, Ohio. On October 15, 1913, the business incorporated as the Formica Insulation Company with Faber as president and treasurer and O'Conor as vice-president and secretary. The company began producing insulation parts used in place of or "for mica," the costly mineral that had been used in electrical insulation.

Like most new companies, Formica had modest beginnings. Faber and O'Conor faced the challenge of looking for investors who would let them maintain control over the company. Finally, they met J. G. Tomluin, a lawyer and banker from Walton, Kentucky, who invested $7,500 for a one-third share in the Formica Company. Renting a small space in downtown Cincinnati, Faber and O'Conor began work. The company's equipment list consisted of a 35-horsepower boiler, a small gas stove, and a variety of homemade hand screw presses. By September 1913, Tomluin had brought in two more partners, David Wallace and John L. Vest. With the added capital, O'Conor, Faber, and Formica's eighteen employees began producing automobile insulation parts for Bell Electric Motor, Allis Chalmers, and Northwest Electric.

Initially, the Formica Company only made insulation rings and tubes for motors. However, by July 4, 1914, the company obtained its first press and began to produce flat laminate sheets made from Redmenol resin. Business gradually grew, and by 1917 sales totaled $75,000. Fueled by World War I, Formica's business expanded to making radio parts, aircraft pulleys, and timing gears for the burgeoning motor industry. In the years that followed, Formica products were in high demand as laminate plastics replaced older materials in washers, vacuum cleaners, and refrigerators. By 1919, the Formica Company required larger facilities and purchased a factory in Cincinnati.

During this time, patent battles and legal suits emerged to challenge Formica's success. On June 11, 1919, Westinghouse sued Formica for patent infringement on its laminated gears; Formica won. Later that year, Westinghouse brought two new lawsuits against Formica. The first was for a patent infringement on the production of tubes, rods, and molded parts; the second was over an infringement based on a 1913 patent assigned to Westinghouse through O'Conor. Formica prevailed in both suits.

Legal battles did not deter the company. Having to defend itself against a giant corporation gave Formica a reputation as a scrappy contender. Finally, Faber and O'Conor made a quantum leap in 1927, when the company was granted a U.S. patent for a phenolic laminate utilizing lithographed wood grains of light color, forming an opaque barrier sheet which blocks out the dark interior of the laminate. In 1931, the company received two more patents for the preparation of the first all paper based laminate and for the addition of a layer of aluminum foil between the core and the surface, making the laminate cigarette-proof. These patents would allow Formica to move from a company dealing primarily with industrial material to the highly visible arena of consumer goods.

In 1937, Faber had a severe heart attack which limited his activity within the company. O'Conor continued as president, encouraging new product lines, including Realwood, as a laminate with genuine wood veneer mounted on a paper lamination with a heat-reactive binder. With the introduction of Realwood and its derivatives, manufacturers started using Formica laminate for tabletops, desks, and dinette sets. By the early forties, sales of Formica laminate were over 15 million dollars. The final recipe for decorative laminate was perfected in 1938, when melamine resins were introduced. Melamine was clear, extremely hard, and resistant to stains, heat, light, less expensive than phenolic resins. It also made possible laminates of colored papers and patterns.

Due to World War II, Formica postponed the manufacturing of decorative laminate sheets. Instead, the company made a variety of war-time products ranging from airplane propellers to bomb buster tubes.

The post-World War II building boom fueled the decorative laminate market and ushered in what would come to be known as the golden age for Formica. The company, anticipating the demand for laminate, acquired a giant press capable of producing sheets measuring thirty by ninety-six inches for kitchen countertops. Between 1947 and 1950, more than 2 million new homes were designed with Formica brand laminate for kitchens and bathrooms.

Formica's advertising campaigns, initially aimed at industry, were transformed to speak to the new decorative needs of consumer society, in particular the American housewife. Formica hired design consultants, Brooks Stevens, and, later, Raymond Loewy who launched extensive advertising campaigns. Advertising themes of durability, cleanliness, efficiency, and beauty abound in promotional material of this time. Advertisers promised that the plastic laminate, known as "the wipe clean wonder," was resistant to dirt, juices, jams, alcohol stains, and cigarette burns. Atomic patterns and space-age colors, including Moonglo, Skylark, and Sequina, were introduced in homes, schools, offices, hospitals, diners, and restaurants across America.

The post-war period was also marked by expansion, specifically with the establishment of Formica's first international markets. In 1947, Formica signed a licensing agreement with the British firm the De La Rue Company of London for the exclusive manufacture and marketing of decorative laminates outside North America, and in South America and the Pacific Basin. In 1948, Formica changed its name from the Formica Insulation Company to the Formica Company. In 1951, Formica responded to growing consumer demand by opening a million square foot plant in Evendale, Ohio, devoted to the exclusive production of decorative sheet material. In 1956, the Formica Company became the Formica Corporation, a subsidiary of American Cyanamid Company. A year later, the international subsidiaries that Formica formed with De La Rue Company of London were replaced by a joint company called Formica International Limited.

The plastic laminate was not merely confined to tabletops and dinette sets. Formica laminate was used for skis, globes, and murals. Moreover, well-known artists and architects used the decorative laminate for modernist furniture and Art Deco interiors. In 1960, Formica's Research and Development Design Center was established, adjacent to the Evendale plant, to develop uses for existing laminate products. In 1966, the company opened the Sierra Plant near Sacramento, California. Such corporate expansion enabled Formica to market its laminates beyond the traditional role as a countertop surface material.

In 1974, Formica established its Design Advisory Board (DAB), a group of leading designers and architects. DAB introduced new colors and patterns of laminate that gained popularity among artists and interior designers in the 1980s. In 1981, DAB introduced the Color Grid, a systematic organization of Formica laminate arranged by neutrals and chromatics. The Color Grid was described as the first and only logically arranged collection of color in the laminate industry. DAB also developed the Design Concepts Collection of premium solid and patterned laminates to serve the needs of contemporary interior designers.

In the 1980s and 1990s, the corporation continued to produce laminates for interior designers, artists, and architects. In 1982, Formica introduced COLORCORE, the first solid-color laminate. Due to its relatively seamless appearance, COLORCORE was adopted by artists for use in furniture, jewelry, and interior design. The introduction of COLORCORE also marked the emergence of a wide variety of design exhibitions and competitions sponsored by the Formica Corporation. In 1985, Formica Corporation became independent and privately held. Formica continues to be one of the leading laminate producers in the world with factories in the United States, England, France, Spain, Canada, and Taiwan.

For additional information on the history of the Formica Corporation, see:

DiNoto, Andrea. Art Plastic: Designed for Living. New York: Abbeville Press, 1985.

Fenichell, Stephen. Plastic: The Making of a Synthetic Century. New York: Harper/Collins, 1996.

Jeffers Grace. 1998. Machine Made Natural: The Decorative Products of the Formica Corporation, 1947-1962. Master's thesis. Bard Graduate Center for Studies in the Decorative Arts.

Lewin, Susan Grant, ed. Formica & Design: From Counter Top to High Art. New York: Rizzoli, 1991.
Related Materials:
Materials at the Archives Center

Leo Baekeland Papers, 1881-1968 (AC0005)

DuPont Nylon Collection, 1939-1977 (AC0007)

J. Harry DuBois Collection on the History of Plastics, circa 1900-1975 (AC0008)

Earl Tupper Papers, circa 1914-1982 (AC0470)

The Division of Medicine and Science holds artifacts related to this collection. See accession # 1997.0319 and #1997.3133.
Provenance:
This collection was assembled by Grace Jeffers, historian of material culture, primarily from materials given to her by Susan Lewin, Head of Formica's New York design and publicity office when the office closed in 1995. The collection was donated to the Archives Center by Grace Jeffers in September 1996.
Restrictions:
The collection is open for research use. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Plastics industry and trade  Search this
Plastics -- 1920-2000  Search this
Plastics as art material -- 1920-2000  Search this
Plastics in interior design -- 1920-2000  Search this
advertising -- plastic industry -- 1920-2000  Search this
Plastic jewelry -- 1920-2000  Search this
Laminated plastics -- 1920-2000  Search this
Exhibitions -- 20th century -- United States  Search this
House furnishings -- 1920-2000 -- United States  Search this
Housewives as consumers -- 1920-2000  Search this
Electronic insulators and insulation -- Plastics -- 1920-2000  Search this
Inventions -- 1920-2000 -- United States  Search this
Women in advertising  Search this
Women in popular culture -- 1920-2000  Search this
Genre/Form:
Scripts (documents)
Videotapes
Posters -- 20th century
Samples -- 1920-2000
Advertisements
Brochures
Blueprints -- 20th century
Photographs -- 20th century
Newsletters -- 20th century
Exhibition catalogs
Catalogs
Catalogs -- 1920-2000
Correspondence -- 20th century
Citation:
Grace Jeffers Collection of Formica Materials, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0565
See more items in:
Grace Jeffers Collection of Formica Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0565
Additional Online Media:

Nineteenth Century Actor Photograph Collection

Collector:
Templin, Roger P.  Search this
Cultural History, Division of (NMAH, SI).  Search this
Cultural History, Division of (NMAH, SI).  Search this
Names:
Ackerstrom, Ulie  Search this
Barrymore, Maurice, 1846-1905  Search this
Booth, Rachel  Search this
Burroughs, Marie  Search this
Cayvan, Georgia, 1858?-1906  Search this
Coe, Isabelle  Search this
Davenport, Harry, 1866-1949  Search this
Drew, John, 1853-1927  Search this
Fox, Della  Search this
Glaser, Lulu, 1874-1958  Search this
Hopper, Edna Wallace, 1872-1959  Search this
Jefferson, Joseph, 1829-1905  Search this
Plunkett, Charles  Search this
Ratcliffe, Edward J., 1863-1948  Search this
Rehan, Ada, 1857-1916  Search this
Robson, May, 1858-1942  Search this
Russell, Lillian, 1861-1922  Search this
Sothern, E. H. (Edward Hugh), 1859-1933  Search this
Terriss, William  Search this
Wilson, Francis, 1854-1935  Search this
Extent:
1 Cubic foot (3 boxes)
Type:
Archival materials
Collection descriptions
Cigarette cards
Photographs
Cabinet photographs
Date:
1868-1897
Scope and Contents:
Cigar/cigarette cards and cabinet photographs portraying actors (male and female) from the late 19th century. The photographs are predominantly American actors but some English and French performers are also included. Some of the more prominent persons represented are Lulu Glaser, Francis Wilson, and Georgia Cayvan, plus others listed below.
Arrangement:
Divided into 3 series: Series 1: Cigar/Cigarette Cards, undated; Series 2: Cabinet Photographs, 1878-1897,and Miscellaneous, 1868-1892.
Biographical / Historical:
The cult of celebrity is not a 20th century phenomenon. In the latter part of the 19th century innovations in the use of photography as advertising spurned a new avenue of celebrity likeness-based souvenirs. Portraits of personalities from the stage who were previously portrayed in engravings and traditional portraiture were now available to an interested public in a more realistic and affordable form – the cigar/cigarette card included as an incentive in the purchase of a smoking product and cabinet photographs sold as souvenirs by theatrical promoters. These photographs depicted celebrities as well as scenes from plays in which they performed. They were avidly collected by a public interested in the personalities of minstrelsy, vaudeville and the legitimate theatre.

This collection was created, or acquired, by Daisy Templin (1874?-1956) of Alton, Illinois. Templin was an avid collector of Victoriana and filled the home (1605 Washington Avenue) of she and her brother, Roger P. Templin (1872?-?), with furniture, ceramics, bric-a-brac and all types of predominately Victorian ephemera. She wrote that ". . . whatever interested me I bought." Her brother was a former wholesale grocery salesman in St. Louis, MO. By the time of her death, Templin had contemplated donating much of her collection to the Smithsonian Institution. Her collection was willed to her brother who donated a sizable portion of the collection (over 1,000 items) to the museum in 1958. The home she and her brother shared was demolished to make way for a shopping center in 1961.
Provenance:
The collection was donated by Roger P. Templin in memory of his sister Daisy Templin in October 1958.
Restrictions:
Collection is open for research.
Collection is open for research.
Topic:
Theater  Search this
Portraits -- 19th century  Search this
Actors  Search this
Actresses  Search this
Genre/Form:
Cigarette cards
Photographs -- 1850-1900
Cabinet photographs
Citation:
Nineteenth Century Actors Photo Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0779
See more items in:
Nineteenth Century Actor Photograph Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0779
Additional Online Media:

Old advertisements and popular culture : posters, calendars, and cigarettes, 1900-1950 / Chen Chaonan & Feng Yiyou

Title:
Posters, calendars, and cigarettes, 1900-1950
Author:
Chen, Chaonan  Search this
Feng, Yiyou  Search this
Physical description:
85 p. : chiefly col. ill. ; 19 cm
Type:
Books
Place:
China
Date:
2004
C2004
20th century
Topic:
Calendar art--History  Search this
Cigarette cards--History  Search this
Call number:
NC1002.C3 C4413 2004
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_864710

What's your poison? : addictive advertising of the '40s - '60s / by Kirven Blount

Author:
Blount, Kirven 1968-  Search this
Physical description:
176 p. : col. ill. ; 17 cm
Type:
Books
Place:
United States
Date:
2005
C2005
20th century
Topic:
Advertising--Tobacco--History  Search this
Advertising--Cigarettes--History  Search this
Advertising--Alcoholic beverages--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_936922

Dorothy Shaver Papers

Collector:
Costume, Division of (NMAH, SI).  Search this
Costume, Division of (NMAH, SI).  Search this
Creator:
Shaver, Dorothy, 1893-1959  Search this
Donor:
Shaver, Elsie  Search this
Names:
Lord & Taylor  Search this
Roosevelt, Eleanor, 1884-1962  Search this
Extent:
14 sound recordings
32 cassette tapes
1 electronic discs (cd)
6 Cubic feet (22 boxes)
Type:
Archival materials
Collection descriptions
Sound recordings
Cassette tapes
Electronic discs (cd)
Clippings
Photographs
Scrapbooks
78 rpm records
Phonograph records
Professional papers
Date:
circa 1920-1959; undated
bulk 1945-1959
Summary:
This collection contains the personal and professional papers of Dorothy Shaver, one of the best-known female executives in the 1950s; Shaver became the first female president of Lord & Taylor in 1945.
Scope and Contents:
This collection documents the personal and professional life of Dorothy Shaver. Types of materials include correspondence, clippings, biographical narratives, interviews, statements to the press, event programs, speeches, certificates, obituaries, awards and honorary degrees, souvenir publications, advertisements, scrapbooks, planning documents, travel itineraries, notes, invitations, seating lists, photographs, and audio recordings. These materials range in date from 1920 to 1959, but the bulk date is from 1945 to 1959. Those interested in the history of women in business, fashion merchandising, the department store Lord & Taylor, the "American Look" as a fashion trend, and the creation of the Costume Institute at the Metropolitan Museum of Art will find this collection useful. An oral history interview was conducted with Elsie Shaver, sister of Dorothy Shaver, in 1973.
Arrangement:
Series 1: Personal Papers, 1920s-1959; undated

Series 2: Professional Papers, 1927-1959; undated

Series 3: Social and Professional Activities, 1928-1959; undated

Series 4: Photographs, about 1920-1959; undated

Series 5: Audio Recordings, 1946-1948; 1956, 1973
Biographical History:
Dorothy Shaver was born on July 29, 1893, in Center Point, Arkansas to, Sallie Borden and James D. Shaver, a lawyer and judge. After graduating from Mena High School in 1910, Dorothy went on to study at the University of Arkansas and the University of Chicago. She moved to New York City with her sister Elsie, an artist, in the 1920s. Acting as an agent for her sister, Dorothy sold some of Elsie's fashion drawings to the department store Lord & Taylor. Dorothy also promoted Elsie's "Five Little Shaver" dolls, which became a major fad after Lord &Taylor introduced them.

Impressed, Lord & Taylor hired Dorothy Shaver to head its Comparative Shopping Bureau, the main purpose of which was to spy on other department stores. Shaver eventually reorganized this department to create a Bureau of Stylists in an effort to improve Lord & Taylor's merchandising strategy and set the pace for style in New York. Her career with Lord & Taylor skyrocketed from there. In 1927, Shaver became a member of Lord & Taylor's board of directors and in 1931, she was named a vice president. In 1937, she was elevated to first vice president and on December 19, 1945, she was named president of Lord & Taylor, becoming one of the first female executives of a large department store. One year later, she was elected to the board of directors of the Associated Dry Goods Corporation, of which Lord & Taylor was a division.

Under Shaver's direction, Lord & Taylor became one of the first department stores to sell clothing specifically designed for different subsets of their customer base; teenaged girls, young adult women, petite women, and career women. She also introduced a bridal shop and a maternity department. She was known for her unique merchandising techniques, such as spraying perfume from the store's marquee in an effort to sell perfume and attract customers. Six suburban branches were opened under her leadership in Manhasset, New York, 1941; Scarsdale, New York, 1948; Millburn, New Jersey, 1949; West Hartford, Connecticut, 1953; Bala-Cynwyd, Pennsylvania, 1954; and Garden City, New York, 1956.

Shaver was also known for her early recognition of American fashion designers. She promoted the "American Look" as a fashion trend, putting American designers on par with French designers. Her efforts fueled the careers of many American designers including Clare Potter, Claire McCardle, and Nettie Rosenstein. In 1937, Shaver established the American Design Awards, an annual event hosted by Lord & Taylor highlighting the achievements of innovators in the fields of design, the arts, housing, education, the sciences, and international relations.

Shaver also helped establish the Museum of Costume Art, which became the Costume Institute at the Metropolitan Museum of Art in 1944. She was chairman of the institute's executive committee and was a member of the Museum's board of trustees. In 1942, as a merchandising consultant to the office of Quartermaster General, Shaver supervised the design of new uniforms and accessories for nurses in the military.

Shaver received numerous citations and awards over the course of her life, including honorary degrees from Syracuse University (1947), Bates College (1949), New York University (1950), Russell Sage College (1951), Lafayette College (1957), and Wheaton College (1957).

Shaver suffered a stroke and died soon after on June 28, 1959; she is buried in Texarkana, Arkansas. Her gravestone has the year of her birth as 1897, four years later than her actual birth date. This error apparently was done on the instruction of her sister, Elsie, because the two women enjoyed misrepresenting their ages.
Bibliographic references:
Lord and Taylor advertisement in: Museum of the City of New York, Paris, and New York. Design Fashion Culture 1925-1940 Monacelli Press, 1928, p. 166;
Related Materials:
Materials in the Archives Center

Freda Diamond Collection, circa 1945-1984 (AC0616)

Estelle Ellis Collection, 1944-1994, #423, Brownie Wise Papers, circa 1928-1968 (AC0509) California Shop Records, 1938-1942 (AC0572)

Setting the Precedent: Four Women Who Excelled in Business, featuring Freda Diamond, Estelle Ellis, Dorothy Shaver, and Brownie Wise.
Related Artifacts:
The Division of Home and Community Life holds artifacts related to this collection. Items include: an inkstand, two pencils, a cigarette case, and a charm bracelet owned by Dorothy Shaver.
Provenance:
This collection was donated to the Museum's Division of Home and Community Life by Dorothy Shaver's sister, Elsie Shaver, in 1973.
Restrictions:
The collection is open for research use.

Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Costume design  Search this
Women in business -- 20th century  Search this
Genre/Form:
Clippings -- 20th century
Photographs -- 20th century
Scrapbooks -- 20th century
78 rpm records
Phonograph records
Professional papers
Citation:
Dorothy Shaver Papers, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0631
See more items in:
Dorothy Shaver Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0631
Additional Online Media:

Miss America 1951 Papers

Collector:
Sports, Entertainment and Leisure, Division of, NMAH, SI  Search this
Sports, Entertainment and Leisure, Division of, NMAH, SI  Search this
Creator:
Betbeze, Yolande  Search this
Extent:
4.5 Cubic feet (8 boxes)
Type:
Archival materials
Collection descriptions
Letters (correspondence)
Programs
Paper dolls
Interviews
Clippings
Awards
Photographs
Magazines (periodicals)
Advertisements
Date:
1910 - 2003
Summary:
Yolande Betbeze was crowned Miss America in September, 1950. During and after her reign she was influential in both the Civil Rights and Feminist movements. Her papers document her reign as Miss America, her life after Miss America, and the Miss America pageant itself.
Scope and Contents:
Scope and Content: This collection documents the life of Yolande Betbeze who reigned as Miss America 1951. Though the collection focuses heavily on the year of her reign from September 1950 to September 1951, it also includes information about her life before winning the Miss America pageant, the Miss Alabama and Miss America pageants of 1950, and her life post-Miss America. Visual imagery in the collection documents life and fashion in the 1950s through 2000. Newspaper articles offer evidence of the culture of the 1950s. This collection contains newspaper clippings, magazine articles, photographs, awards, and memorabilia of Miss America pageants throughout the twentieth century in the form of booklets, brochures, and paper dolls.

Series 1, Miss America Reign, 1950-1951, 1994, undated, includes newspaper articles, magazine articles, and awards from the House of Representatives, programs and brochures relating to Ms. Betbeze's activities as Miss America. All publicity articles—whether promotional or editorial-are included in this series. Betbeze traveled extensively during her reign, and her trips are documented here. Also included in this series are her visits to military installations, promotion of Miss America pageant sponsors, promotion of her own opera career, and most importantly her verbal attacks against the objectification of women in pageants while she wore the Miss America crown.

Subseries 1, Newspaper Clippings and Magazine Articles, 1950-1951, undated,

includes newspaper clippings about Betbeze during her reign as Miss America, documenting nearly every event she attended and delving into her love life and home life. The clippings are arranged by month and year from September 1950 through September 1951. The newspaper articles from Betbeze's reign that are without a date are arranged by topic behind the dated clippings. This subseries also includes several articles published in magazines about Betbeze during her reign. The articles are arranged in chronological order by year behind the newspaper clippings.

Subseries 2, Awards, 1950, includes awards given to Betbeze by the House of Representatives after she was named Miss America in Atlantic City, as well as an award by the town of Chickasaw naming Betbeze an honorary citizen.

Subseries 3, Programs and Brochures, 1950-1951, includes mini-photo books of Betbeze from her reign as Miss America, as well as pageant programs from pageants she attended as Miss America. It also includes programs and brochures of events she attended and participated in as Miss America, such as her Coronation Ball and a Symphony in Fashion runway show. The materials are arranged with the photograph books first, followed by pageant programs, then programs from various events.

Subseries 4, Promotional Advertisements, 1950-1951, includes promotional advertisements for Nash Automobile, the Official Car Company of Miss America, and Everglaze Fabric. These advertisements are arranged in chronological order.

Subseries 5, Materials Related to Miss America Reign, 1950-1951, 1994, includes material relevant to Betbeze's reign as Miss America, such as her schedule book from September 1950 to September 1951 and a 1994 interview regarding her life, her reign, and her beliefs. The materials are arranged in chronological order by year.

Series 2, Post-Miss America Reign, 1951-2001, undated, documents Betbeze's life after her reign as Miss America through newspaper clippings, magazine articles, and Betbeze's copy of pageant judging guidelines for Miss America 1957. It also documents the changing view of women from the 1950s through the turn of the twenty-first century. Betbeze pursued a career in opera after Miss America, but this career ended with her marriage to Matthew Fox. Materials also relate to her marriage to Matthew Fox, her relationship with Cherif Guellal, her life in Georgetown in Washington D.C in the 1960s, and her participation in later Miss America pageants.

Subseries 1, Newspaper Clippings and Magazine Articles, 1952-2001, undated, includes newspaper clippings and magazine articles about Betbeze after her reign as Miss America. They document her relationships, lifestyle, causes, and career. The clippings are arranged chronologically by year. The magazine articles are arranged chronologically by decade behind the newspaper clippings.

Subseries 2, Miss America Activities, 1957, comprises of Betbeze's copy of judging guidelines from the 1957 Miss America Pageant. It includes a schedule of events and the judging criteria for each woman, illustrating the changing perception of women in the United States of America from the 1950s through the twenty-first century.

Series 3, Photographs, 1950-2000, undated, documents Betbeze's life from the 1940s to the turn of the twenty-first century. It includes several photographs from her childhood and teen years. The majority of the series focuses on her reign as Miss America, including photos of her travels, glamour photos, publicity photos, and candid shots. It also includes photographs of Betbeze after her reign. There are negatives for several of the photographs. Photographs are arranged by topic.

Subseries 1, Pre-Miss America Reign, 1949-1950, contains Betbeze's life as a teenager and the Miss Alabama pageant. The photographs are arranged by topic.

Subseries 2, Miss America Reign, 1950-1951, undated, provides visual evidence enhancing the printed materials in the other series. It includes photographs of Betbeze's travels throughout the United States, Europe, Mexico, and the Caribbean. It also includes glamour photographs, candid shots, and publicity events that she attended as Miss America. There are a few photographs of her in a swimsuit. The photographs are arranged by topic.

Subseries 3, Post-Miss America Reign, 1951-2001, includes photographs of Betbeze in later life, especially at Miss America pageants in the 1990s. The photographs are arranged by topic.

Series 4, Materials Related to Miss America Pageants, 1910-2003, undated, documents the institution of the Miss America Pageant and its development throughout the twentieth century and into the twenty-first. It includes memorabilia from Atlantic City, the pageants, and Miss America advertisements. It includes official pageant yearbooks and correspondence to Betbeze regarding the seventy-fifth anniversary of Miss America, including a booklet about the pageant. It also includes Miss America Through the Looking Glass (1985), a book documenting the Miss America Pageant from its inception to the 1980s.

Subseries 1, Official Pageant Yearbooks, 1946-2003, comprises of Official Pageant Yearbooks. They illustrate the changing fashions and culture surrounding the pageant. They are arranged in chronological order by year.

Subseries 2, Miss America Memorabilia, 1910-2001, undated, consists of memorabilia of the Miss America Pageant and Atlantic City. The materials include a package for a hairnet from the 1920s, advertisements using the Miss America label for Lucky Strike cigarettes, sheet music for the Miss America and Miss Alabama official songs, Miss America Through the Looking Glass, various stickers advertising the pageant and Atlantic City, Miss America paper dolls, cards and postcards. The memorabilia is arranged in chronological order by year.

Subseries 3, Seventy-fifth Anniversary of Miss America, 1995, includes correspondence between pageant directors and Betbeze regarding the seventy-fifth Anniversary of the Miss America Pageant, as well as a brochure about the pageant. The materials are arranged by type; first is the correspondence regarding the seventy-fifth anniversary, then the brochure advertising Miss America.

Series 5, Yolande Betbeze Personal Papers, 1949-1999, undated, documents life behind-the-scenes through telegrams and letters from friends and fans, invitations and Betbeze's schedule book as Miss America. It includes magazine articles and newspaper clippings from her pre-Miss America years, and the layout of an interview she gave in 1994.

Subseries 1, Personal Correspondence, 1950-1995, undated, consists of personal letters between Betbeze and her friends, including Lenora Slaughter, the head of the Miss America Pageant when Betbeze was Miss America. It also includes fan-mail and autograph requests. The correspondence is arranged chronologically by year.

Subseries 2, Telegrams, 1950-1951, consists of telegrams that Betbeze received as Miss America. They consist of well wishes for her reign, birthday, and Christmas. The telegrams are arranged chronologically by year.

Subseries 3, Newspaper Clippings and Magazine Articles, 1949-1950, consists of newspaper clippings and magazine articles saved by Betbeze. They include reviews of her performance as Musetta in La Boheme in Mobile in 1949 and articles about Matthew Fox. The clippings are arranged chronologically by month and year. The magazine articles are arranged by year behind the newspaper clippings.
Arrangement:
Tyhe collection is divided into five series.

Series 1: Miss America Reign, 1950-1951, 1994, undated

Subseries 1.1, Newspaper Clippings and Magazine Articles, 1950-1951, undated

Subseries 1.2, Awards, 1950

Subseries 1.3, Programs and Brochures, 1950-1951

Subseries 1.4, Promotional Advertisements, 1950-1951

Subseries 1.5, Materials Related to Miss America Reign, 1950-1994

Series 2: Post Miss America, 1952-2001, undated

Subseries 1, Newspaper Clippings and Magazine Articles, 1952-2001, undated

Subseries 2, Miss America Activities, 1957

Series 3: Photographs, 1950-2000, undated

Subseries 3.1, Pre-Miss America Reign, 1949-1950

Subseries 3.2, Miss America Reign, 1950-1951, undated

Subseries 3.3, Post Miss America Reign, 1951-2001

Series 4: Materials Related to Miss America Pageants, 1910-2003, undated

Subseries 4.1, Official Pageant Yearbooks, 1946-2003

Subseries 4.2, Miss America Memorabilia, 1910-2001, undated

Subseries 4.3, Seventy-fifth Anniversary of Miss America, 1995

Series 5: Yolande Betbeze Personal Papers, 1949-1999, undated

Subseries 5.1, Personal Correspondence, 1950-1995, undated

Subseries 5.2, Telegrams, 1950-1951

Subseries 5.3, Newspaper Clippings and Magazine Articles, 1949-1950
Biographical / Historical:
Yolande Betbeze, Miss America 1951, was born in 1929 in Mobile, Alabama. Her mother was of Basque ancestry, so Yolande ended up with a foreign sounding name and dark European looks, quite different from the general populace of Mobile. Early on she aspired to become a famous opera singer, and took voice lessons throughout her teenage years. In 1949 she starred as Musetta in Puccini's La Boheme, through the Mobile Opera Guild.

In 1950, Yolande entered the Miss Mobile Beauty Pageant, hoping to win and continue to state and national levels to receive a scholarship to study voice in New York City, or even abroad. When she entered the pageant she gave her age as 21, but at her next birthday in late 1950 (presumably her 22nd) she confessed that she had lied about her age. Really, she was 20 when she entered the Miss America pageant, and this was her 21st birthday. She was crowned Miss Mobile, then Miss Alabama. In September 1950, she made her way to Atlantic City to compete for the title of Miss America. Newspapers in Alabama raved about her. Even journalists in the north predicted that Yolande would be crowned the next Miss America. In an interview, pageant director Lenora Slaughter says that from the moment she saw her she felt that Yolande would be crowned the next Miss America. During preliminaries, Yolande won first place in the swimsuit competition, while Miss Connecticut won first place in the talent competition. Nonetheless, Yolande wowed them with her singing. When she won the title of Miss America, her schedule quickly filled with singing engagements.

On September 9th, 1950, Yolande Betbeze was crowned Miss America. She became an overnight success due to her grace, poise, beauty, and talent. However, she had received an education at a convent school, and felt a bit squeamish about 'cheesecake poses' in a bathing suit. Every Miss America had done a swimsuit tour, even though it wasn't in their contracts that they must, and Yolande was expected to follow in their footsteps. But she wanted to be an opera star, not a pin-up girl, she declared. After winning Miss America, she refused to pose in a swimsuit unless she was going swimming.

The Catalina Swimwear Company, a sponsor of the Miss America pageant, did not like Yolande's stance on swimsuits. They contended that the Miss America pageant had become less focused on the beauty of the contestant and more on their talents and personality. They wanted to bring beauty back. They pulled their sponsorship and created a new pageant line which now includes Miss Universe, Miss USA, and Miss Teen USA. This pageant focuses only on the physical beauty of a competitor. Even today there is no talent portion, and even the interview portion has been diluted.

Another issue of the Miss America pageant involved the marriage of a Miss America. Though Yolande had no plans to marry, or even a boyfriend, the papers certainly wanted to know the details surrounding her love-life and ability to marry with the title Miss America. Yolande explained that she received an extra $4000 for staying single throughout the year, but if she wanted to marry she could ask permission from the 18 pageant directors. "Wouldn't it be easier to wait a year?" she asked.

Her year as Miss America was an eventful one. She traveled throughout the United States, the Bahamas, Mexico, France, and Italy. She met with Congressmen, foreign leaders, opera stars, and famous fashion designers. According to Lenora Slaughter, Yolande had the fullest schedule of any Miss America to that date. Everyone agreed that she had put class into the Miss America pageant.

After her reign, she was succeeded as Miss America by Colleen Kay Hutchins, originally Miss Utah. The two became friends and Yolande was in Colleen's wedding some years later. Yolande took up philanthropic causes—fighting for racial equality in the pageants, for instance. She also marched in civil rights demonstrations, participated in sit-ins, and marched in a feminist demonstration in Atlantic City. In 1954 she married a motion picture and television producer, Matthew Fox. They had one daughter before his death in 1964. After she was widowed, Yolande moved to Georgetown in the District of Columbia, where she lives to this day.
Related Materials:
Materials in the Archives Center, National Museum of American History

The Miss America 1943 [Jean Bartel] Photographs, 1943-1944 (AC0902)
Separated Materials:
The Division of Work and Industry, Natiuonal Museum of American Historu holds artifacts related to this collection: the Miss America crown, scepter, and sash of 1950-1951, worn by the donor, and the Miss Alabama sash and Miss America ribbon of 1950-1951.
Provenance:
Donated by Yolande Betbeze in 2005.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions. Reproduction restricted due to copyright or trademark.
Topic:
Beauty contests -- United States  Search this
Beauty contestants  Search this
Genre/Form:
Letters (correspondence) -- 20th century.
Programs
Paper dolls
Interviews
Clippings -- 20th century
Awards
Photographs -- 1950-2000
Magazines (periodicals) -- 20th century
Advertisements -- 20th century
Citation:
Miss America 1951 Papers, 1949-2000, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0888
See more items in:
Miss America 1951 Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0888
Additional Online Media:

Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock

Author:
Pennock, Pamela E  Search this
Physical description:
viii, 282 p. : ill ; 24 cm
Type:
Books
Place:
United States
Date:
2007
C2007
20th century
Topic:
Advertising--Alcoholic beverages--History  Search this
Advertising--Cigarettes--History  Search this
Corporate speech  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_824609

All-out for victory! : magazine advertising and the World War II home front / John Bush Jones

Author:
Jones, John Bush  Search this
Physical description:
xi, 314 pages : illustrations (some color) ; 24 cm
Type:
Books
History
Place:
United States
Date:
2009
©2009
20th century
Topic:
Advertising, Magazine--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1094318

The golden age of advertising-- the 50s / edited by Jim Heimann with an introduction by Willy Wilkerson

Title:
50s
Fifties
Author:
Heimann, Jim 1948-  Search this
Wilkerson, Willy R  Search this
Physical description:
351 pages : chiefly color illustrations ; 23 cm
Type:
Books
History
Place:
United States
Date:
2005
©2005
20th century
Topic:
Advertising--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1050589

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