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Warshaw Collection of Business Americana Subject Categories: Steamboats [Ships, Boats, and Vessels]

Creator:
Warshaw, Isadore, d. 1969  Search this
Extent:
10.22 Cubic feet (consisting of 20 boxes, 2 folders, 9 oversize folders, 3 map case folders, 3 flat boxes (2 full, 1 partial.))
Type:
Collection descriptions
Archival materials
Menus
Bills
Ships' passenger lists
Patents
Legislative documents
Photographs
Advertisements
Advertising mail
Advertising
Illustrations
Contracts
Trademarks
Inspections
Programs
Advertising cards
Advertising fliers
Print advertising
Legal documents
Travelogs
Souvenir programs
Business cards
Concert programs
Publications
Commercial correspondence
Correspondence
Receipts
Theater programs
Business records
Legal records
Business ephemera
Invoices
Bills of sale
Ships' logs
Technical reports
Reports
Letterheads
Ephemera
Design patents
Travel brochures
Legislation (legal concepts)
Business letters
Timetables
Travel diaries
Printed ephemera
Place:
New York (N.Y.) -- Transportation
Hudson River
Date:
1777-1965
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Minimally covers the terminus of the wind-powered (sail) era and more fully documents the peak of the engine (steam) era of commercial cargo and passenger vesselsk, including freight and dockage services, maintenance and provisioning, ferry service, navigation (tug and tow) assistance, plus leisure cruising and touring. There is not a significant amount of material on battle or war ships. Includes both short distance routes such as lakes, rivers, and islets, and longer trans-oceanic crossings.

Documents within the collection consist of handbills, broadsides, leaflets, books, business cards, advertisements, insurance forms, wreck reports, passenger lists, baggage tags, freight manifests, rate cards, correspondence on letterhead stationery, booklets, newspaper clippings, postcards, menus, periodicals, manuals, photographs, engravings, woodcuts, sketches, bills of lading, receipts, catalogues, ledgers, journals, purchase orders, broadsides, brochures, custom forms, schedules, shipping and receiving documents, early steam guides, timetables, lithographs, announcements, etc. There are no navigational nautical maps. There is very little in the way of international import/export records. However, domestic and North American freight services are well-covered through invoices, bills of lading, manifests, and receipts for goods and services.

Some materials cover the history and development of steamships, particularly in the latter half of the nineteenth century with the iron screw replacing the wooden paddle steamer in the 1850s. The late 1860s brought the compound engine, which led to the steamship, previously used for the conveyance of mails and passengers, to compete with the sailing vessel in the carriage of cargo for long voyages. The 1870s brought improvements in accommodation for the passenger, with the midship saloon, conveniences in state-rooms, and covered access to smoke rooms and ladies cabins.

Ownership of specific lines and vessels was very fluid throughout shipping history, including the renaming of vessels. Mergers, dissolution, and absorption of fleets were frequent. Thus, researchers should independently seek out a more detailed history for any entity of particular interest.

The general maritime business series focuses on good and services related to maritime operations such as repair, shipbuilding, parts, ticket agents, chandlers, groceries, coal supply, dockage, wharfs/marinas, etc.

Operation records of named vessels contains primarily bills of lading and similar receipts for the movement of material goods or in-water services such as tow and tug assistance.

The largest series covering shipping lines and conglomerates offers a wide assortment of miscellaneous, nonexhaustive operation records for cargo and passenger lines and corporations, typically those with multiple holdings. These documents may include receipts, bills of lading, correspondence, and financial ledgers, plus promotional material for services and routes offered. Passenger sailings and luxury cruise documentation may contain menus, passenger lists, itineraries, shore excursion information, souveniers such as luggage tags, ticket stubs, and postcards. See also the subject category Menus, for additional examples of passenger and cruise ship menus.

When not associated with any of the above, general examples of materials related to the industry have been by arranged by their material type such as images, reports, and serial publications. More formal documentation, especially legal and reports, can be found here.

Narrative type materials related to lore, history, and building and design specifications have been sorted by subject. A scarce amount of material covers ships used for military service. Likewise, there are a few examples of maritime related material from the art world, mostly in the form of catalogues for exhibits or auction of paintings and scale models.

A note on vessel names: those used as contract carriers of mail and when in service, were entitled to unique prefix designations such as Royal Mail Ship (RMS.), otherwise, the ship name may be preceded by the more generic S.S. for single-screw steamer or steamship, SV for sailing vessel, PS for paddle steamer, RV for research vessel or similar type prefix. USS is the standard for the United States Navy commissioned ships while in commission, with HMS used for His/Her Majesty's Ship of the British Royal Navy.

Some of the major lines/companies represented in the collection include: American Line, American Steamship Company, Anchor Line, Compagnie Générale Transatlantique, Cunard-Anchor Line, Cunard Line, Cunard Steam Ship Company, Limited, Cunard White Star Line, Eastern Steamship Lines, Furness, Withy & Company, Hamburg American Line (HAPAG) / Hamburg Amerika Linie, Holland America Line (N.A.S.M. / HAL), Inman Line, International Mercantile Marine Company (IMM), International Navigation Company, North German Lloyd (Norddeutscher Lloyd Bremen), Panama Pacific Line, Peninsular and Oriental, Red Star Line, Royal Mail Steam Packet, U.S. Mail Steamship Company, United States Lines, White Star Line.
Arrangement:
Ships, Boats, and Vessels is arranged in three subseries.

Business Records and Marketing Material

General Maritime Businesses



Operation Records of Named Vessels



Shipping Lines/Conglomerates

Miscellaneous Business Records and Marketing Material

Genre

Keepsakes

Images

Ledger

Legal

News Clippings

Regulatory

Reports

Serial Publications

Stamps/Cigarette Cards

Associations and Societies

Images, Artwork, Racing, Technical Literature

Subject

Battleships, Warships

Destination Guides

Employment and Licensing

Insurance

Maritime History

Maritime Models and Art

Revue Generale Des Sciences

Warshaw Administrative Records
Related Materials:
Several other Warshaw Subject Categories may have closely related material such as Submarines and Transportation. For casual and recreational boating see Boats and Boating Equipment and Yachts. Other subject categories that may have related materials include: Canals, Dredging, Engines, Menus, Railroads (point of common transportation transfer), and Tours. .
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Steamboats [Ships, Boats, and Vessels] is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Passenger ships  Search this
Marine machinery  Search this
Ships  Search this
Shipbuilding industry  Search this
Ferries  Search this
Transportation -- Japan  Search this
River boats  Search this
Marine engines  Search this
Boats  Search this
Transportation -- Far Eastern  Search this
Ships -- Equipment and supplies  Search this
Merchant Marine -- Manning of vessels -- United States  Search this
Docks  Search this
Health  Search this
Ocean liners  Search this
Merchant Marine -- United States  Search this
Ships -- Far Eastern  Search this
Rivers  Search this
Transportation -- river boat  Search this
World War, 1939-1945 -- Merchant Marine  Search this
Harbors  Search this
Trade associations  Search this
Transportation -- 1900-1910  Search this
Boats and boating  Search this
Water transport -- 18th century  Search this
Boats -- Southeast Asia  Search this
Cargo  Search this
Local transit -- New York (N.Y.)  Search this
Sailboats  Search this
Waterways  Search this
Sailing  Search this
Transportation -- New York (N.Y.)  Search this
Local transit  Search this
Scientific expeditions  Search this
Water transfer  Search this
Transportation -- History  Search this
Wharves  Search this
Steamboats  Search this
Boats -- New York (N.Y.)  Search this
Transportation  Search this
Public health  Search this
Marine engineers  Search this
Ocean travel  Search this
Seamen -- 1910-1920  Search this
Musical performances  Search this
Transportation -- Law and legislation -- United States  Search this
Merchant seamen  Search this
Marine engineering  Search this
Models and modelmaking  Search this
Navigation  Search this
Seamen -- 1940-1950  Search this
Travel  Search this
Importers  Search this
Shipping  Search this
Cruise ships  Search this
Ships -- New York (N.Y.)  Search this
Flags  Search this
Exports -- 19th century  Search this
Genre/Form:
Menus -- Ships -- 1940-1950
Menus
Bills
Ships' passenger lists
Patents
Legislative documents
Photographs
Advertisements
Advertising mail
Advertising
Illustrations
Contracts
Trademarks
Inspections
Programs
Advertising cards
Advertising fliers
Print advertising
Legal documents
Travelogs
Souvenir programs
Business cards
Concert programs
Publications
Commercial correspondence
Correspondence
Receipts
Theater programs
Publications -- Business
Business records
Legal records
Business ephemera
Invoices
Bills of sale
Ships' logs
Technical reports
Reports
Letterheads
Ephemera
Design patents
Travel brochures
Legislation (legal concepts)
Business letters
Timetables
Travel diaries
Printed ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Ships, Boats, and Vessels, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Steamboats
See more items in:
Warshaw Collection of Business Americana Subject Categories: Steamboats [Ships, Boats, and Vessels]
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-steamboats

Brannock Device Company Records

Creator:
Park-Brannock.  Search this
Park, Ernest N.  Search this
Brannock, Otis C.  Search this
Brannock, Charles F., 1903-1992  Search this
Brannock Device Company.  Search this
Names:
Selby Shoe Company  Search this
United States. Armed Forces -- Supplies and stores  Search this
United States. Army -- Supplies and stores  Search this
Extent:
12 Cubic feet (34 boxes)
Type:
Collection descriptions
Archival materials
Patents
Trademarks
Slides (photographs)
Advertisements
Sales records
Photographs
Photographic prints
Filmstrips
Design drawings
Date:
1925 - 1998
Summary:
The Brannock Device Company began with the 1925 invention of the Brannock Device, a tool to measure foot length and width at the same time, by inventor and businessman Charles F. Brannock. Early in his career Brannock worked as a shoe salesman at the Park-Brannock shoe store, and in 1962 he became the CEO of the company. This collection documents both the Park-Brannock store and the Brannock Device. Materials in The Brannock Device Company Records, 1925-1998, include of correspondence, design drawings, United States and foreign patents and trademarks, advertisements, product information, sales records, photographs, and a film strip documenting the invention, promotion, and sale of the Brannock Device as well as the concurrent development of Park-Brannock as a leading shoe store in Syracuse, N.Y.
Scope and Contents:
The Brannock Device Company Records, 1925-1998, consist of correspondence, design drawings, United States and foreign patents and trademarks, advertisements, product information, sales records, photographs, and a film strip documenting the invention, promotion, and sale of the Brannock Device as well as the concurrent development of Park-Brannock as a leading shoe store in Syracuse, NY. The collection is useful to researchers for its stories of invention and entrepreneurship and its exemplification of the patent and trademark process in the United States and internationally in the early 20th century. The process of manufacturing and marketing in the shoe industry, and manufacturing of military supplies during World War II is also highlighted.

The collection is divided into two subgroups: The Brannock Device Company Records and Park-Brannock Shoe Store Records. The Brannock Device Company subgroup is arranged into six series: Series 1: Historical Background, 1928-1995; Series 2: Operational Records, 1926-1963; Series 3: Product Development Records, 1925-1981; Series 4: Advertising and Marketing Records, 1926-1980, 1998; Series 5: Sales and Distribution Records, 1925-1996; and Series 6: Photographs, circa 1930-1997. The Park-Brannock subgroup is similarly arranged into five series: Series 1: Historical Background, 1936-1963, 1981; Series 2: Operational Records, 1936-1972; Series 3: Advertising and Marketing Records, 1933-1962; Series 4: Sales Records, 1916-1918, 1927-1961; and Series 5: Photographs, 1934-1967.

Subgroup 1: The Brannock Device Company, 1925-1998

Series 1: Historical Background, 1928-1995

This series contains articles about Charles Brannock, the Brannock Device, the device in the military, and shoe-fitting in general. The series provides an understanding of the company and the shoe industry as shown both through trade magazines, popular magazines, and newspapers.

Series 2: Operational Records, 1926-1963

This series contains bookkeeping, correspondence, census, insurance, and financial records which account for the company as a whole. It is organized into seven subseries: Book for recording devices on hand, November 1927-January 1929; Correspondence, 1926-1951; Census, 1947-1963, 1980; Insurance Inventory, 1956; Royalties Accrued, January 1946-March 1951; Time Records, 1952, 1954, 1958; and Notes, undated.

The correspondence between Charles and Otis Brannock reflects the strong business relationship which existed between father and son. Charles Brannock put Florence Williams in charge when he was vacationing each July from 1928 to 1931. The often humorous correspondence between them reflects daily business at the factory. Correspondence with Dr. Joseph Levyfield, chairman of the National Foot Health Council, pertains to children's foot exams in schools. For sales analyses of the Brannock Device, see Series 5: Sales and Distribution Records, United States--Private Sector, Direct Sales, under Sales analyses, 1964-1973.

Series 3: Product Development Records, 1925-1981

This series documents the process from invention to manufacture of the Brannock Device. It is divided into four subseries: Competitors' Devices and Other Products, Fitting Stool, Design, and Manufacture. Patents and Trademarks are included in the Sales and Distribution series because they were granted after sale of the device had already commenced and the foreign patents and trademarks are intricately linked to foreign sales.

The Competitors' Devices and Other Products subseries is further refined: Competitors' Devices; Other Products; Correspondence, 1928-1981, and Memos and Reports, n.d. The subseries provides documentation on the other devices Brannock considered while designing and making modifications to his own device. It also includes sale or manufacture negotiations for other inventors' products. Most of these devices were designed later than the Brannock Device and had attributes of the Brannock Device. Charles Brannock liked to keep abreast of new developments in order to protect his own interests.

The Fitting Stool subseries is a product development file on the fitting stool Charles Brannock designed to accommodate his device which enabled salesmen to measure the foot while seated instead of kneeling or squatting. It consists of design drawings and correspondence with American Fixture and Showcase Manufacturing Company, Thonet, and Commonwealth Shoe and Leather Company about negotiating its manufacture.

The Design subseries is further divided: Drawings and Ideas; Specifications; Correspondence, 1935-1975; Customer Comments; and Case of Child Cutting Finger on Device, July 1961-January 1962. The drawings and ideas are rough sketches done by Charles Brannock. The specifications include descriptions of materials used and assembly instructions. They were shipped with military orders for devices and are included in the text of patent applications. The design correspondence consists of actual and proposed modifications to the device. Of particular interest are the unsolicited modification proposals the company received. Customer comments were always appreciated and taken into account in the design process from 1946-1961. The case file of a child cutting her finger on a device resulted in a legal settlement in 1962.

The manufacture subseries contains correspondence with, and pamphlets about, companies that manufactured the device. Of particular interest are the Brannock Device Company's investigation into making plastic devices due to the shortage of aluminum in World War II, as outlined in the correspondence with the Eclipse Moulded Products Company. Also, a number of sample shoe company name plates and instruction plates which were screwed into free sections of the device are in this subseries.

Series 4: Advertising and marketing Records, 1926-1980, 1998

This series contains records from the company which contributed toward the goal of making a sale. It is divided into seven subseries: Correspondence, 1926-1974, 1998; Mailing Lists, 1947-1949; Ideas and Copy; Materials Printed with the Brannock Device Name; Advertisements and Product Information, 1934-1980; Measuring Device Instructions; and Advertising and Merchandising Plans, 1938, 1956, and undated.

The Correspondence, 1926-1974, 1998, contains letters between Brannock and various advertising agencies, printers, and magazines.

The Mailing Lists, 1947-1949, are partial listings of stores Brannock sent advertisements to.

The Ideas and Copy subseries consists of advertising ideas sketched by Brannock or proposed by the Proctor and Collier advertising agency or others. Also included are preliminary versions of advertisements and product information booklets.

Printed Materials with the Brannock Device Name, provides examples of stationery, business cards, and leases seen by potential customers.

The Advertisements and Product Information, 1934-1980, subseries contains various advertisements which appeared in magazines, newspapers, and displays, and product information leaflets which were mailed to customers. Also represented are advertisements by shoe stores which feature the Brannock Device and examples of the Brannock Device being used to advertise other products such as insurance, apartments, magazines, carpets, floorings, and die castings.

The Instructions subseries contains: Ideas and Copy, and Completed Instructions. Ideas and Copy are preliminary versions of the instruction sheets of individual models, including the Bran-X-Stick and a Sock-Measuring Device. The Completed Instructions are finished copies of the instruction sheets of many models.

The Advertising and Merchandising Plans, 1938, 1956, n.d. subseries contains information on three promotional schemes employed by the company: an early advertising plan, a Brannock Device Company merchandising campaign in 1938, and a cooperative effort with Miles Shoes in 1956.

Series 5: Sales and Distribution Records, 1925-1986

The largest series in the collection, the sales and distribution series documents Brannock's sales, partnerships he entered into, and the legal measures he took to ensure his company's success. The series is divided into three subseries: United States--Private Sector, United States--Military, and Foreign.

The United States--Private Sector subseries is further divided: Patents and Trademarks, 1928-1971; Direct Sales, 1926-1973; Salesmen Files, 1925-1935; and Shoe Fairs, 1938-1968.

The Patents and Trademarks, 1928-1971, contains patent and trademark certificates; correspondence with Brannock's lawyer, Theodore E. Simonton, and others in reference to obtaining patents and trademarks; and sales inquiries from those wishing to buy Brannock's patents.

The Direct Sales, 1926-1973, contains customer information and form letters; rental contracts, 1926-1927; customer correspondence, 1927-1989; customer service endeavors, and sales figures.

Arranged alphabetically, the Salesmen Files, 1925-1935 document the enthusiasm for the device experienced by shoe store owners across the country as they inquired about selling it followed by their disappointment with commission percentages and the fact that large shoe companies were getting the device at a discount and distributing it among their affiliates, and therefore not buying from salesmen.

The Shoe Fairs, 1938-1968, contains trade literature, visitation reports, and correspondence from Charles Brannock and his employees while attending the National Shoe Fair and the National Safety Congress and Exposition in Chicago from 1938 to 1968. It is organized chronologically by event. The information learned at the fairs was also useful in keeping abreast of the latest in shoe fashion for the Park-Brannock store.

The United States--Military, 1928-1972 subseries contains correspondence, contracts, and orders relating to the sale of the Brannock Device to the military. The subseries is arranged into seven smaller series: Army, 1939-1962; Coast Guard, 1932-1945; Marine Corps, 1943-1956; Merchant Marine, July 1944-August 1944; Navy, 1928-1970; Women's Army Corps, 1942-1944; and Miscellaneous Military Branches, undated. Arrangement within each smaller series is chronological.

Additional documentation on the Brannock Device in the military are in the following series: articles can be found in the Historical Background series; competitors' designs, drawings, specifications, and materials employed to make military devices are in the Product Development series; instructions and military-theme ads are in the Advertising and Marketing series, and photographs of military fittings and military devices are located in the photographs series.

The Foreign, 1937-1986, subseries documents the complex legal relationship between the Brannock Device Company, the Selby Shoe Company, the Brannock Device Company's lawyer, Theodore E. Simonton, and others as the companies strove for protection and distribution of the Brannock Device in foreign countries. It is arranged into five smaller series: Foreign Trademark Listings; Correspondence about Patents, Trademarks, and Distribution, 1928-1986; Patents and Trademarks; London Speech about Shoe-Fitting and the Company History; and Film Strip.

The foreign trademark listings were compiled periodically by the Brannock Device Company to keep track of their patents and trademarks. The correspondence is arranged chronologically. The actual patent and trademark certificates are arranged by country, and some folders also contain accompanying correspondence. This series does not contain all patents and trademarks issued to protect the Brannock Device internationally; some of the trademarks listed in the container list are renewals and therefore would not be the date of first issue. The London speech is a file of notes Charles Brannock used when giving a speech on his company's history and success in London, England. The sound-slide, instructional film strip is entitled "The Key to Repeat Sales." This series contains a transcript with a frame-by-frame description of each slide and accompanying narration.

Series 6: Photographs, circa 1930-1997

This series is divided into five subseries: Personal; Foot-Measuring Devices; Military; Employees and the Factory, 1949, 1997; and Negatives of Brannock Device, 1933-1958. The series contains black and white photos of Charles and Otis Brannock, competitors' devices, the Brannock device in window displays as well as in use and alone, the Women's Army Corps and various military men being fitted, employees, and the factory. There are also color photos, circa 1997, of the employees, the factory, and devices. Black and white, labeled negatives, 1933-1958, are also included here.

Subgroup 2: Park-Brannock Shoe Store Records, 1916-1918, 1927-1981

Series 1: Historical Background, 1936-1963, 1981

Newspaper and magazine articles about Park-Brannock anniversaries, moves into new stores, and the 1981 closing dominate this series. These articles are useful in understanding the rise of Park-Brannock as a leading shoe and accessory retailer. Photo-laden articles put the industrial design-influenced decor of each store into context.

Series 2: Operational Records, 1936-1972

This series is arranged into six subseries: Financial Materials, 1936-1972; Memos, December 1937-April 1944, January 1949, May 1958-May 1961; Business Course Tailored to Park-Brannock, undated; Store Planning, 1935-1961; New York City Business Trips, January 1949-August 1952; and Miscellaneous Notes, undated.

The Financial Materials, 1936-1972 subseries contains all available financial information for Park-Brannock. It is arranged into five smaller series: Correspondence, May 1937-December 1972; Annual Reports, 1945-1972; Department Sales Figures, 1957-1961; Merchandise Budget, August 1939-January 1941; and Miscellaneous Reports, 1936-1944.

The Memos, December 1937-April 1944, January 1949, May 1958-May 1961 subseries contains a limited amount of general internal correspondence. For correspondence between Charles and Otis Brannock, see the Operational Records series of subgroup 1, the Brannock Device Company. For other internal correspondence, see the correspondence with Alice Buxton in the Advertising and Marketing Records series in subgroup 2, Park-Brannock.

The Business course Tailored to Park-Brannock, undated is a file on how to be successful in the shoe business with advice specifically for Park-Brannock. The author is unknown, but it appears to be a commissioned service.

The Store Planning, 1935-1961 subseries contains architectural drawings for a proposed but not undertaken renovation of the original Park-Brannock building in 1935, and files containing store planning advertisements and correspondence used in the moves to new stores in 1937 and 1946.

The New York City Business Trips, January 1949-August 1952 subseries consists of a chronological file of notes taken by Charles Brannock on business accounts during trips to New York City.

The Miscellaneous Notes, undated, subseries contains various notes made by Charles Brannock.

Series 3: Advertising and Marketing, 1933-1962

Like the Advertising and Marketing Records series in the Brannock Device Company subgroup, this series contains records from the company which contributed toward the goal of making a sale. Correspondence documents the arrangements made by the company to create and post advertisements. Ideas and copy display early moments of this process. Materials printed with the Park-Brannock logo represent what the customers were given to remember their purchases: stationery, receipts, gift cards, bags, and box designs. Printed advertisements, radio advertisements, and form letters brought customers into the store. The Junior League of Syracuse file documents photographic advertising campaigns surrounding this group of fresh-faced young girls, as well as Park-Brannock's efforts to edge into this consumer group with advertisements in their newsletter. Correspondence with and reports from Alice Buxton have to do with her visits with doctors and nurses to promote the store along with evaluations of the company's advertising campaigns. The "Betsey Budget" lawsuit resulted from Park-Brannock copyrighting a commissioned advertising booklet which the artist would rather have had in her own name.

Series 4: Sales Records, 1916-1961

This series is arranged into seven subseries: Customer Correspondence, 1928-1944; Supplier Correspondence, 1927-1944; Florsheim Sales Instruction Manual; Inventories, 1961; Promotions; Receipts, 1916-1918; and Sales Floor Management.

The customer and supplier correspondence consists of mail orders, returns, and repair requests. An interesting aspect of the customer correspondence is the amount of shoe orders customers placed through the mail. Customers often received several pairs of shoes matching their descriptions, selected a pair, and mailed the remainder back to Park-Brannock. Sometimes customers would send in an outline of their foot to be sized or color swatches to match the shoes to a dress. Often the purchasing negotiations would require several letters between store and customer. The most prominent shoe supplier to correspond with Park-Brannock was the Selby Shoe Company, followed by Brown Shoe Company; Marshall, Meadows, and Stewart, Inc.; and LaValle, Inc.

Series 5: Photographs, 1932-1967

This series contains labeled, black and white, 8" x 10" photographs from each of the three stores as well as a booklet celebrating Park-Brannock's 50th anniversary in 1956, window displays from Park-Brannock and other stores, and labeled 8" x10" negatives.
Arrangement:
The collection is divided into two subgroups.

Subgroup 1, The Brannock Device Company, 1925-1998

Series 1: Historical Background, 1928-1995

Series 2: Operational Records, 1926-1980

Subseries 1: Book for Recording Devices on Hand, 1927-1929

Subseries 2: Correspondence, 1926-1951

Subseries 3: Census, 1947-1980

Subseries 4: Insurance Inventory, 1956

Subseries 5: Royalties Accrued, 1946-1951

Subseries 6: Time Records, 1952-1958

Subseries 7: Notes, undated

Series 3: Product Development Records, 1925-1981

Subseries 1: Competitors' Devices and Other Products, c. 1928-1981

Subseries 2: Fitting Stool, 1936-1947

Subseries 3: Design, 1925-1975

Subseries 4: Manufacture, 1927-1959

Series 4: Advertising and Marketing Records, 1926-1998

Subseries 1: Correspondence, 1926-1998

Subseries 2: Mailing Lists, 1947-1950

Subseries 3: Ideas and Copy, undated

Subseries 4: Printed Materials with the Brannock Device Name (stationery, business cards, leases), undated

Subseries 5: Advertisements and Product Information, 1934-1980

Subseries 6: Measuring Device Instructions, undated

Subseries 7: Advertising and Merchandising Plans, 1938-1956

Series 5: Sales and Distribution Records, 1925-1986

Subseries 1: United States--Private Sector, 1925-1973

Subseries 2: United States--Military, 1928-1972

Subseries 3: Foreign, 1937-1986

Series 6: Photographs, c. 1930-1997

Subseries 1: Personal, undated

Subseries 2: Foot-Measuring Devices, undated

Subseries 3: Military, undated

Subseries 4: Employees and Factory, undated

Subseries 5: Negatives of Brannock Device, 1933-1958

Subgroup 2, Park-Brannock Shoe Store Records, 1916-1918, 1927-1981

Series 1: Historical Background, 1936-1981

Series 2: Operational Records, 1936-1972

Subseries 1: Financial Materials, 1936-1972

Subseries 2: Financial Materials, 1937-1961

Subseries 3: Business Course Tailored to Park-Brannock, undated

Subseries 4: Business Course Tailored to Park-Brannock, 1935-1961

Subseries 5: New York City Business Trips, 1945-1952

Subseries 6: Miscellaneous Notes, undated

Series 3: Advertising and Marketing Records, 1933-1962

Series 4: Sales Records, 1916-1977

Subseries 1: Customer Correspondence, 1928-1977

Subseries 2: Supplier Correspondence, 1927-1944

Subseries 3: Florsheim Sales Instruction Manual, undated

Subseries 4: Inventories, 1961

Subseries 5: Promotions, undated

Subseries 6: Receipts, 1916-1918

Subseries 7: Sales Floor Management, undated

Series 5: Photographs, 1932-1967
Biographical / Historical:
The Brannock Device Company began with the 1925 invention of the Brannock Device by Charles F. Brannock. Charles Brannock was working as a salesman in the Park-Brannock shoe store, co-owned by his father Otis C. Brannock and Ernest N. Park, in Syracuse, New York when he saw the need for an improved foot-measuring device. The Brannock Device soon gained favor over size-sticks because it measured foot length and width at the same time. Additionally, it measured heel-to-ball length, a feature which aided in fitting heeled shoes.

Charles F. Brannock (1903-1992) was an inventor and businessman. He began tinkering with the idea of a new foot-measuring device while attending Syracuse University, where he would get up in the middle of the night and work on sketches and calculations. Brannock obtained a patent for the device on August 28, 1928, but by then manufacture and sale of the device was already underway. Brannock assembled the device in the Park-Brannock shoe store and gave the device a trial on the sales floor. In 1926, Charles Brannock began offering the device to shoe retailers first on a rental basis and then by sale through the use of salesmen who lived throughout the country and each covered a geographic area. By 1929, the company began to phase out salesmen because it offered quantity discounts to shoe companies which distributed the devices to their stores at a lower price than salesmen could offer.

Brannock sold his device internationally beginning in 1929 through Mr. I. Singer of London, England. In 1936 distribution rights transferred to Henry Maitland Marler of Feature Shoes Limited of London, an affiliate of the Selby Shoe Company. Renewing and protecting foreign trademarks proved to be a legal challenge. Due to some confusion, Brannock's British patent was allowed to lapse. In order to prevent other companies from using the Brannock name in England, H.M. Marler set up Brannock Fitting Device Limited in October 1937. The company began manufacturing Brannock Devices in January 1946, but royalties accrued through European sale by 1951 did not even cover a third of the cost of trademarks, patents, and designs.

Fortunately for the Brannock Device Company, these costs were absorbed by the Selby Shoe Company, with whom it had entered into agreements about foreign distribution in November 1941. Selby had exclusive rights to distribute the Brannock Device in South America, South Africa, and other countries, and assisted Brannock in securing trademarks in many foreign countries.

In 1933 a United States Navy captain asked a shoe salesman to find the source of many sailors' foot problems. The salesman, after measuring sailors' feet with the Brannock device, declared that the Navy shoe was not the cause of the problem; the sailors were simply wearing the wrong size shoes. The captain was so happy that he would not have to order special shoes for his men that he wrote an article in the July 1933 issue of United States Naval Institute Proceedings which described how the Brannock Device had eliminated foot troubles aboard the ship. This gave Brannock an opportunity to promote his device in the Navy by sending the article to other ships. He calibrated his device for use in other branches of the military and by World War II the Brannock Device was being used by most of the armed forces. Several articles were written about the greater foot comfort enjoyed by the military after the introduction of the device. Charles Brannock was proud of his small but widespread role in the war effort and in the comfort of America's enlisted men and women.

Through the years Charles Brannock developed many different models of his device, including the women's, men's, junior, growing girl's, athletic, ski-boot, and military models. In 1947, Brannock moved the device company to a machine shop at 509 East Fayette Street in Syracuse, where it remained for 50 years.

Brannock advertised both the store and the device in local papers, and the device in trade literature such as Boot and Shoe Recorder. He encouraged other shoe stores to promote themselves by using the device in their advertising. He also attended the annual National Shoe Fair in Chicago from 1938 to 1968 in order to promote the device as well as learn about shoe-fashion trends for the Park-Brannock shoe store.

Concurrently, Charles Brannock also played a significant role in the Park-Brannock shoe store. His father, Otis C. Brannock and Ernest N. Park founded Park-Brannock in 1906 in a small store at 321 South Salina Street, focusing on women's shoes. In February 1937, they moved to a three-story building at 427 South Salina Street. Finally, in 1946, a six-story store was built at 473-475 South Salina Street through 129 East Onondaga Street. While waiting for the newest store to be built, Park-Brannock temporarily moved to the Chimes Building at 510-512 South Salina Street and 113 West Onondaga Street. Park-Brannock gained fame in Syracuse for a wide selection of men's, women's and children's shoes, handbags, millinery, hose, and accessories. In an advertisement, the store declared itself "one of America's finest shoe stores." The design of the two newer stores was state-of-the-art, and Park-Brannock was featured in shoe magazine articles. For example, the men's department was designed to look like a great room inside a ship. Charles Brannock became the CEO of Park-Brannock after both his father and Ernest Park died in 1962. Park-Brannock closed its doors in 1981, after the Hotel Syracuse offered to purchase the property for its new Hilton Tower.

Charles Brannock died on November 22, 1992, at the age of 89. The company was purchased in 1993 from the Brannock Estate by Salvatore Leonardi. Leonardi continues to manufacture Brannock devices in a small factory in Liverpool, New York. Over a million Brannock Devices have been manufactured, and it remains the shoe industry standard
Related Materials:
Materials at the National Museum of American History

Artifacts (several Brannock Devices and competitors' devices) are in the Division of Culture and the Arts and the Division of Armed Forces History.
Provenance:
The collection was donated to the National Museum of American History by Salvatore Leonardi on November 4, 1998.
Restrictions:
This collection is open for research use.
Gloves must be worn when handling unprotected photographs and negatives.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
World War, 1939-1945 -- Equipment and supplies  Search this
Show-windows -- New York -- Syracuse  Search this
Shoes -- Sizes  Search this
Shoe industry -- New York -- Syracuse  Search this
Shoes -- Fitting  Search this
Shoe machinery  Search this
Foot -- Measurement  Search this
Design, Industrial -- New York -- Syracuse  Search this
Military supplies  Search this
Measuring instruments industry  Search this
Measuring instruments  Search this
Genre/Form:
Patents
Trademarks
Slides (photographs)
Advertisements
Sales records
Photographs -- Black-and-white negatives -- Glass -- 1890-1920
Photographs -- 20th century
Photographic prints
Filmstrips
Design drawings
Citation:
Brannock Device Company Records, dates, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0672
See more items in:
Brannock Device Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0672
Additional Online Media:

The bazooka / Gordon L. Rottman

Author:
Rottman, Gordon L  Search this
Physical description:
80 pages : illustrations (some color) ; 25 cm
Type:
Books
History
Date:
2012
Topic:
Bazookas--History  Search this
World War, 1939-1945--Equipment and supplies  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1107874

U.S. Marine Corps uniforms and equipment in the Second World War / Jim Moran

Author:
Moran, Jim 1954-  Search this
Subject:
United States Marine Corps Uniforms  Search this
United States Marine Corps Equipment  Search this
United States Marine Corps Insignia  Search this
Physical description:
208 pages ; 25 cm
Type:
Pictorial works
Place:
United States
Date:
2018
Topic:
World War, 1939-1945--Equipment and supplies  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1103925

Torpedo : Inventing the military-industrial complex in the United States and Great Britain / Katherine C. Epstein

Title:
Creating the military-industrial complex in the United States and Great Britain
Author:
Epstein, Katherine C. 1982- http://id.loc.gov/vocabulary/relators/aut http://id.loc.gov/authorities/names/n2013011802 http://viaf.org/viaf/296828853  Search this
Subject:
United States Navy Weapons systems History  Search this
Great Britain Royal Navy Weapons systems History  Search this
Physical description:
305 pages ; 25 cm
Type:
Case studies
History
Place:
United States
Great Britain
Date:
2014
20th century
Topic:
Torpedoes--Design and construction--History  Search this
Weapons systems--Technological innovation  Search this
World War, 1939-1945--Equipment and supplies  Search this
Military-industrial complex--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1105482

James H. Nicholson Amateur Radio Collection

Collector:
Electricity and Modern Physics, Division of, NMAH, SI.  Search this
Electricity and Modern Physics, Division of, NMAH, SI.  Search this
Creator:
Nicholson, James H., 1897-  Search this
Names:
United States. Navy  Search this
Extent:
0.66 Cubic feet (2 boxes)
Type:
Archival materials
Collection descriptions
Technical manuals
Date:
1920-1970.
Scope and Contents:
Correspondence, photographs, audio tapes and other documents relating to James H. Nicholson's career in radio, both as a long-time amateur operator and in his career in the U.S. Navy in both world wars and civilian government employment before and after World War II; Nicholson's autobiography; reminiscences by his daughter; and publications of amateur radio organizations (particular the "Old Old Timers Club") in which he was active.
Arrangement:
1 series.
Biographical / Historical:
Radio operator during his service in the Navy, an operator on merchant ships after World War I, and a "ham" radio operator on shore. He set up a radio shop which included the first licensed radio station in Maine, WTAJ. During World War II he was in charge of Naval aviation radio and after the war he worked for the Civil Aeronautics Administration.
Provenance:
The collection was donated to the Division of Electricity by Patricia Kilkenny, daughter of J.H. Nicholson, on 12/30/1994.
Restrictions:
Unrestricted research access on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
World War, 1939-1945 -- Equipment and supplies  Search this
Radio -- History  Search this
Genre/Form:
Technical manuals -- Electrical equipment
Citation:
James H. Nicholson Amateur Radio Collection, 1920-1970, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0577
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0577

Survey of Central African Seaports and Air Routes

Topic:
Survey of Central African Seaports and Air Routes
Names:
Pan American World Airways, Inc.  Search this
United States. War Dept  Search this
Extent:
0.45 Cubic Feet ((1 legal document box))
Type:
Archival materials
Collection descriptions
Publications
Place:
Africa, Central
Date:
1941-1942
Scope and Contents:
This collection consists of four volumes of 'Survey of Central African Seaports and Air Routes.' The volumes include photographs, charts, and pages of text, gathered during 139 days of travel covering approximately 16,000 miles through Central Africa. The purpose of the survey was to assist the Departments [War? or a department in Pan Am?] in determining what seaports, routes, and services of supply should be established to bring aircraft to the desired war areas most expeditiously, i.e., increase the flow of supplies to the British Eighth Army. At one point there was, according to the preface, a book of charts which was not transferred to NASM.
General:
NASMrev
Provenance:
National Museum of American History, Transfer, 1996, 1996-0043, unknown
Restrictions:
No restrictions on access
Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests
Topic:
World War, 1939-1945 -- Equipment and supplies  Search this
World War, 1939-1945 -- Africa  Search this
World War, 1939-1945 -- Aerial operations  Search this
World War, 1939-1945  Search this
Aeronautics, Military  Search this
Aeronautics  Search this
Genre/Form:
Publications
Identifier:
NASM.1996.0043
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_collection:sova-nasm-1996-0043

Thunder in the heavens : classic American aircraft of World War II / [Martin Bowman ; photographer, Patrick Bunce]

Author:
Bowman, Martin W  Search this
Bunce, Patrick  Search this
Smithmark (Firm)  Search this
Physical description:
144 pages : illustrations (some color) ; 29 cm
Type:
Personal narratives, American
History
Personal narratives
Place:
United States
Date:
1994
Topic:
Airplanes, Military--History  Search this
World War, 1939-1945--Aerial operations, American  Search this
World War, 1939-1945  Search this
World War, 1939-1945--Equipment and supplies--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1095308

Arming the Luftwaffe : the German aviation industry in World War II / Daniel Uziel

Title:
German aviation industry in World War II
Author:
Uziel, Daniel 1967-  Search this
Subject:
Germany Luftwaffe Equipment and supplies History  Search this
Germany Luftwaffe History  Search this
Physical description:
vii, 303 pages : illustrations ; 26 cm
Type:
Texts
History
Place:
Germany
Date:
2012
©2012
20th century
World War, 1939-1945
Topic:
Aeronautics, Military--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1089062

Uniforms and equipment of the Imperial Japanese Army in World War II / Mike Hewitt

Author:
Hewitt, Mike 1966-  Search this
Subject:
Japan Rikugun Uniforms  Search this
Japan Rikugun Equipment  Search this
Physical description:
288 p. : ill. (some col.) ; 29 cm
Type:
Books
Date:
2002
C2002
Topic:
World War, 1939-1945--Equipment and supplies  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_801009

Sailors in forest green : USN personnel attached to the USMC / Jeff Warner

Author:
Warner, Jeff  Search this
Subject:
United States Navy Uniforms History  Search this
United States Marine Corps Uniforms History  Search this
United States Navy Equipment History  Search this
United States Marine Corps Equipment History  Search this
Physical description:
325 p. : ill. (chiefly col.) ; 32 cm
Type:
Books
Date:
2006
C2006
Topic:
World War, 1939-1945--Equipment and supplies  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_801190

The American aircraft factory in World War II / Bill Yenne

Author:
Yenne, Bill 1949-  Search this
Physical description:
192 p. : ill. (some col.) ; 28 x 32 cm
Type:
Pictorial works
Sources
Place:
United States
Date:
2006
20th century
Topic:
Airplane factories  Search this
Airplane factories--History  Search this
World War, 1939-1945--Equipment and supplies  Search this
Industrial mobilization--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_808329

Grunt gear : USMC combat infantry equipment of World War II / by Alec S. Tulkoff

Author:
Tulkoff, Alec S  Search this
Subject:
United States Marine Corps Uniforms Collectors and collecting  Search this
United States Marine Corps Equipment Collectors and collecting  Search this
Physical description:
328 p. : ill. (some col.) ; 29 cm
Type:
Books
Date:
2003
Topic:
World War, 1939-1945--Equipment and supplies--Collectors and collecting  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_815073

United States Marine Corps uniforms, insignia, and personal items of World War II / Harlan Glenn

Author:
Glenn, Harlan 1962-  Search this
Subject:
United States Marine Corps Uniforms  Search this
United States Marine Corps Equipment  Search this
United States Marine Corps Insignia  Search this
Physical description:
393 p. : chiefly ill. (some col.) ; 32 cm
Type:
Books
Place:
Pacific Area
Date:
2005
C2005
Topic:
World War, 1939-1945--Equipment and supplies  Search this
World War, 1939-1945--Campaigns  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_817350

Individual gear and personal items of the GI in Europe, 1942-1945 / James B. Klokner

Title:
From "pro-kits" to "pin-ups"!
Author:
Klokner, James B  Search this
Physical description:
200 p. : chiefly ill. (some col.) ; 29 cm
Type:
Pictorial works
Place:
United States
Date:
2005
C2005
Topic:
World War, 1939-1945--Collectibles  Search this
World War, 1939-1945--Equipment and supplies--Collectors and collecting  Search this
Military paraphernalia--Collectors and collecting  Search this
Personal belongings--Collectors and collecting  Search this
Military supplies--Collectors and collecting  Search this
Armed Forces  Search this
Collectibles  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_820355

World War II parachutes : troop type / Guy Richards

Title:
World War II troop type parachutes
Author:
Richards, Guy  Search this
Physical description:
v. <1-> : ill. (some col.) ; 28 cm
Type:
Books
Date:
2000
C2000-
Topic:
Parachutes  Search this
World War, 1939-1945--Equipment and supplies  Search this
Parachute troops  Search this
Airborne operations (Military science)  Search this
World War, 1939-1945--Aerial operations  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_821439

Geronimo! : U.S. airborne uniforms, insignia & equipment in World War II / Bill Rentz

Author:
Rentz, Bill  Search this
Subject:
United States Army Airborne troops  Search this
United States Army Parachute troops  Search this
United States Army Equipment  Search this
United States Army Uniforms  Search this
Physical description:
192 p. : ill. (some col.) ; 32 cm
Type:
Books
Date:
1999
C1999
Topic:
World War, 1939-1945--Equipment and supplies  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_821444

Art of the flight jacket : classic leather jackets of World War II / Jon A. Maguire & John P. Conway

Author:
Maguire, Jon A  Search this
Conway, John P  Search this
Physical description:
175 p. : ill. (some col.) ; 29 cm
Type:
Books
Place:
United States
Date:
1995
C1995
20th century
Topic:
Flight jackets--History  Search this
World War, 1939-1945--Equipment and supplies  Search this
Armed Forces  Search this
Uniforms  Search this
History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_821508

U.S. Navy uniforms and insignia, 1940-1942 / Jeff Warner

Author:
Warner, Jeff  Search this
Subject:
United States Navy Uniforms History  Search this
United States Navy Insignia History  Search this
United States Navy History  Search this
Physical description:
246 p. : ill. (some col.) ; 32 cm. + 1 CD-ROM (4 3/4 in.)
Type:
Books
Date:
2007
C2007
20th century
World War, 1939-1945
Topic:
World War, 1939-1945--Equipment and supplies  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_833029

U.S. Navy uniforms and insignia, 1943-1946 / Jeff Warner

Author:
Warner, Jeff  Search this
Subject:
United States Navy Uniforms History  Search this
United States Navy Insignia History  Search this
United States Navy History  Search this
Physical description:
342 p. : ill. (chiefly col.) ; 32 cm. + 1 CD-ROM (4 3/4 in.)
Type:
Books
Date:
2007
20th century
World War, 1939-1945
Topic:
World War, 1939-1945--Equipment and supplies  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_833030

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