Correspondence, speeches, clippings, unpublished manuscripts, scrapbooks related to advertising.
In addition to Cole's professional work, the collection documents his involvement in professional associations, including the Association of National Advertisers, the Advertising Research Foundation, and the Advertising Council. Also includes the published findings of three ANA-commissioned surveys of wartime advertising and the proceedings of wartime ANA conferences; and a scrapbook of advertising ephemera, including late nineteenth-century trade cards and pamphlets. There is a letter in Box 1, folder 1, correspondence from Cole to Barry Goldwater noting he would not be voting for Goldwater in the 1964 Presidential Election due to Goldwater's stand on Civil Rights.
The collection is divided into four series.
Series 1: Correspondence, 1926-1964
Series 2: Unpublished Papers, 1942-1957
Series 3: Wartime Proceedings of the Association of National Advertisers, 1941-1944
Series 4: Advertising Ephemera, 1879-1964
Gordon E. Cole's advertising career spanned thirty years, and this collection documents his work and interests.
Collection donated by Madelene Cole, 1990.
Collection is open for research.
Copyright or trademark restrictions may be in effect for some material.