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To serve God and Wal-Mart : the making of Christian free enterprise / Bethany Moreton

Author:
Moreton, Bethany  Search this
Subject:
Wal-Mart (Firm)  Search this
Physical description:
372 pages, [8] pages of plates : illustrations, map ; 25 cm
Type:
Books
Place:
United States
Date:
2009
Topic:
Business--Religious aspects--Christianity  Search this
Free enterprise--Religious aspects--Christianity  Search this
Discount houses (Retail trade)  Search this
Discount houses (Retail trade)--United States  Search this
Geschichte 1962-2009  Search this
Marktwirtschaft  Search this
Religion  Search this
Wal-Mart (Firm)  Search this
Wal-Mart Stores  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1046187

The retail revolution : how Wal-Mart created a brave new world of business / Nelson Lichtenstein

Author:
Lichtenstein, Nelson  Search this
Subject:
Wal-Mart (Firm) History  Search this
Wal-Mart (Firm) Management  Search this
Physical description:
424 p. ; 21 cm
Type:
Books
Place:
United States
Date:
2010
Topic:
Discount houses (Retail trade)--Management  Search this
Retail trade--Management  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_951105

Selling women short : the landmark battle for workers' rights at Wal-Mart / Liza Featherstone

Author:
Featherstone, Liza  Search this
Subject:
Wal-Mart (Firm)  Search this
Physical description:
282 p. ; 22 cm
Type:
Case studies
Trials, litigation, etc
Place:
United States
Date:
2004
Topic:
Sex discrimination in employment  Search this
Sex discrimination in employment--Law and legislation  Search this
Sex discrimination against women  Search this
Industrial relations  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_824086

Wal-Mart : the face of twenty-first-century capitalism / edited by Nelson Lichtenstein

Author:
Lichtenstein, Nelson  Search this
Subject:
Wal-Mart (Firm) Management  Search this
Physical description:
xv, 349 p. : ill. ; 21 cm
Type:
Books
Place:
United States
Date:
2006
Topic:
Discount houses (Retail trade)--Management  Search this
Wages  Search this
Labor unions  Search this
Employee fringe benefits  Search this
Wal-Mart  Search this
Twenty-first-century capitalism  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_805314

López Negrete Communications Advertising Collection

Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Names:
Bank of America  Search this
Circle K Corporation  Search this
Fiesta Mart  Search this
Goya Foods, Inc.  Search this
Houston Metropolitan Transit Authority  Search this
Microsoft Corporation  Search this
Nationsbank  Search this
Tyson (Firm)  Search this
Wal-Mart (Firm)  Search this
Extent:
14 Cubic feet
Type:
Archival materials
Collection descriptions
Posters
Born digital
Oral history
Print advertising
Place:
Texas -- 20th century
Date:
1988 - 2015
Summary:
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Scope and Contents:
The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.
Arrangement:
The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015
Biographical / Historical:
Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02
Provenance:
Collection donated by López Negrete Communications, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Department stores  Search this
Hispanic American business enterprises  Search this
Latinos in American society and culture  Search this
advertising -- Banks  Search this
mexican Americans and mass media  Search this
Advertising agencies -- 20th century  Search this
advertising -- Computers  Search this
Advertising campaigns  Search this
Advertising history  Search this
Minorities in advertising  Search this
Mexican American business enterprises  Search this
advertising -- Food  Search this
advertising -- Transportation  Search this
Advertising agencies -- 21st century  Search this
Minorities in advertising -- 1950-2000  Search this
Hispanic Americans and mass media  Search this
Hispanic American consumers  Search this
Hispanic American mass media  Search this
Hispanic American businesswomen  Search this
Hispanic American capitalists and financiers  Search this
advertising -- Groceries  Search this
Hispanic Americans -- 1950-2000  Search this
Hispanic American businesspeople  Search this
Genre/Form:
Posters -- 1980-2010
Born digital
Oral history -- 2010-2020
Posters -- 20th century
Print advertising
Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413
See more items in:
López Negrete Communications Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1413

Wal-Mart : a history of Sam Walton's retail phenomenon / Sandra S. Vance, Roy V. Scott

Author:
Vance, Sandra Stringer 1946-  Search this
Scott, Roy Vernon 1927-  Search this
Subject:
Walton, Sam 1918-1992  Search this
Wal-Mart (Firm) History  Search this
Physical description:
xv, 220 p. : ill. ; 22 cm
Type:
Books
Place:
United States
Date:
1994
C1994
Topic:
Discount houses (Retail trade)--History  Search this
Call number:
HF5429.215.U6 V36 1994X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_475226

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