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Dolores Valdes-Zacky Papers

Sponsor:
Coors Brewing Company  Search this
Creator:
Valdes Zacky, Dolores  Search this
Names:
Arrowhead Puritas Waters, Inc.  Search this
Mitsubishi  Search this
Partnership for a Drug-Free America  Search this
Thompson, J. Walter (advertising agency).  Search this
Vons Grocery Company  Search this
Extent:
2 Cubic feet (2 boxes, 3 oversize folders)
Type:
Archival materials
Collection descriptions
Magazines (periodicals)
Oral history
Storyboards
Proposals
Commercials
E-mail
Press releases
Newsletters
Correspondence
Articles
Awards
Books
DVDs
Photographs
Advertisements
Clippings
Date:
1955 - 1999
Summary:
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Scope and Contents:
The collection includes guidebooks on marketing to Hispanics; business records; letters and emails; photographs; an award; case studies; ad campaign proposals; story boards; press releases; print advertisements for the agency and for its clients, as well as for products; a DVD of commercials; newsletters; magazine and newspaper articles. Some items in the collection relate to Valdes Zacky's work with the J. Walter Thompson firm.
Arrangement:
The collection is divided into two series.

Series 1: Background Materials, 1955-1999

Series 2: Advertising and Marketing Materials, 1989-1999
Biographical / Historical:
Dolores Valdes-Zacky started her career in advertising with the J. Walter Thompson agency. She left to start her own firm, Valdes-Zacky Associates in 1987, specializing in tapping the Hispanic consumer market. Some of the agency's clients have been Mitsubishi Motors, Adolph Coors Company, Arrowhead Puritas Waters, Vons Grocery, and the Partnership for a Drug Free America.
Provenance:
Collection donated by Dolores Valdes Zacky, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising history  Search this
Minorities in advertising  Search this
Advertising campaigns  Search this
Advertising agencies  Search this
Advertising executives  Search this
Women in advertising  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Magazines (periodicals) -- 20th century
Oral history -- 20th century
Storyboards
Proposals -- 20th century
Commercials -- 20th century
E-mail
Press releases -- 20th century
Newsletters -- 20th century
Correspondence -- 20th century
Articles -- 20th century
Awards
Books -- 20th century
DVDs
Photographs -- 20th century
Advertisements -- 20th century
Clippings -- 20th century
Citation:
Dolores Valdes-Zacky Papers, 1955-1999, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1394
See more items in:
Dolores Valdes-Zacky Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1394

Caroline R. Jones Papers

Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Names:
Bahamas Ministry of Tourism  Search this
Campaign for a Drug Free America  Search this
Denny's (restaurants)  Search this
Healthy Start  Search this
Kentucky Fried Chicken (restaurants)  Search this
McDonald's Corporation.  Search this
Mingo-Jones Advertising.  Search this
Thompson, J. Walter (advertising agency).  Search this
United Negro College Fund  Search this
Zebra Associates (advertising agency).  Search this
Extent:
15 sound tape reels
4 motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 video recordings
70 cassette tapes
Type:
Archival materials
Collection descriptions
Sound tape reels
Motion picture films
Video recordings
Cassette tapes
Date:
1942 - 1996
Summary:
Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
Scope and Contents:
The collection contains creative presentations, business correspondence, internal memoranda, market research, focus group interviews, production documents, print advertisements, and other documentation for numerous clients at J. Walter Thompson, Kabon Consultants, Zebra Associates, Kenyon & Eckhardt, the Black Creative Group, BBDO, Mingo-Jones Advertising, and Caroline Jones Advertising. The collection has very little documentation of Caroline Jones, Incorporated (1996-2001), but some material exists regarding the shift from Caroline Jones Advertising to Caroline Jones, Incorporated during 1995 and 1996.

Also included are articles and speeches by Jones, including many on the subject of targeted marketing to minority consumers; photographs, awards and publicity; and a small body of personal papers from her childhood in Benton Harbor, Michigan and her experiences at the University of Michigan. The years at Caroline Jones Advertising (1986-1995) are most thoroughly documented and include extensive client files on minority consumer market development for major clients.

The audiovisual materials portion of the collection is substantial and includes radio and television ads created by the agencies at which Jones worked and television programs in which she appeared as a guest and a host.
Arrangement:
The collection is arranged in seven series.

Series 1: Personal Papers, 1953-1986

Series 2: Business papers, 1965-1995

Subseries 2.1: Speeches, 1972, circa 1983-1994

Subseries 2.2: Articles, 1970-1993

Subseries 2.3: Subject Files, 1967-1995

Subseries 2.4: Publicity, 1965-1995

Subseries 2.5: Business Journals and Datebooks, 1969-1995

Subseries 2.6: Business, Civic, and Political Organizations and Activities, 1968-1993

Subseries 2.7: Awards, Committees, Judgeships, Invitations, 1971-1993

Subseries 2.8: Conferences, 1968-1992

Series 3: Agency Records, 1963-1987

Subseries 3.1: J. Walter Thompson, 1963-1969

Subseries 3.2: Zebra Associates, 1970-1975

Subseries 3.3: Kenyon & Eckhardt, 1971-1974

Subseries 3.4: Kabon Consultants, 1969-1975

Subseries 3.5: Black Creative Group, 1969-1975

Subseries 3.6: BBDO, 1975-1977

Subseries 3.7: Mingo, Jones, Guilmenot and Mingo-Jones, 1977-1987

Subseries 3.8: Freelance Work and Miscellaneous, 1964-1985

Series 4: Caroline Jones Advertising Agency Records, 1987-1996

Subseries 4:1: Client Files and Related Research, 1987-1995

Subseries 4.2: Agency Credentials, 1985-1991

Subseries 4.3: New Business, 1987-1994

Subseries 4.4: Correspondence, 1990-1995

Subseries 4.5: Office Materials, 1990-1995

Series 5: Print Ads, 1964-1996

Series 6: Photographs and Slides, 1950s-1995, undated

Subseries 6.1: Slides, undated

Subseries 6.2: Photographs, 1950s-1995

Series 7: Audio Visual Materials, 1970-1997

Subseries 7.1: Audio cassettes, 1984-1994

Subseries 7.2: Open Reel Audio Tapes, 1970-1984

Subseries 7.3 Videotapes, 1987-1997

Subseries 7.3.1: Agency Reels and Compilations, 1989-1994

Subseries 7.3.2: Television Commercials (Brand/Client specific), 1987-1997

Subseries 7.3.3: Director's Show Reels, 1989-1996

Subseries 7.3.4: Television Programs, 1985-1994

Subseries 7.4: Motion Picture Films, 1970s
Biographical / Historical:
Caroline Robinson Jones (1942-2001) was a highly regarded American advertising and public relations executive. Her work recognized the rising economic power and cultural influence of the black middle class after World War II and contributed to a fundamental shift in American advertising, as mainstream national advertisers sought to reach a consumer market that was increasingly recognized as both economically significant and racially and ethnically diverse. The corporate and public service advertising she created to reach minority audiences stands as a record of our nation's continuing dialogue with race and ethnicity, viewed through the dual lenses of consumption and mass culture.

Caroline Marie Robinson was born in Benton Harbor, Michigan, the third of nine children. In 1963, she graduated from the University of Michigan, where she was active in Alpha Kappa Alpha sorority, with a bachelor's degree in English and a minor in Science. She married Edward Jones, a loan officer with the Small Business Administration in 1965, and had a son, Anthony. After college, she was hired by the New York offices of J. Walter Thompson, one of the country's oldest, largest and most respected advertising agencies. Like most women hired by the agency at that time, she began working in the secretarial pool, but she was invited to attend the agency's copywriting school, becoming the first African-American person ever to do so. She remained at Thompson for five years as a junior copywriter on accounts including Ponds, Chun King, Scott Paper, and the American Gas Association.

In 1969, she joined Zebra Associates as Vice President and Creative Director. Zebra, a black owned agency with a racially integrated staff, was among a pioneer group of advertising agencies that specialized in tailoring national ad campaigns to the needs and desires of an urban, black consumer market. She was named one of the Foremost Women in Communications in 1970, and won her first advertising awards in 1971, including one for work on the Southern Voter Registration Drive.

In 1972, Jones went to work as Senior Copywriter at Kenyon & Eckhardt. She later became a partner and Creative Director. While at K&E, she met Kelvin Wall, who recruited her as a senior consultant at Kabon Consulting, another black-owned agency with which she was associated from about 1970 until about 1974. From there she went on to co-found the Black Creative Group. In 1975, she achieved another first by becoming the first woman Vice President of a major agency, Batten, Barton, Durstine and Osborn (BBDO).

Jones remained at BBDO until 1977, when she joined Frank Mingo and Richard Guilmenot as principals in a new agency affiliated with Interpublic. That arrangement offered the firm the financial backing of an international advertising and marketing communications giant. Mingo-Jones specialized in tailoring general market campaigns to a black audience, in creating new campaigns for the black market, and, in some cases, repositioning the product or introducing new products to increase market share. Jones played minor roles advising the Carter-Mondale presidential campaign in 1984 (box 31/folder 13), the Mondale-Ferraro campaign (box 34/folder4), and the David Dinkins New York City mayoral campaigns. She also advised the Jesse Jackson presidential campaign and the PLP party of the Bahamas as part of her public relations work for the country (see,for example, notebooks for September,1984, box 79).

In 1986 Caroline Jones left Mingo-Jones to form her own agency, Caroline Jones Advertising, which she restructured in 1994 as Caroline Jones, Inc. and operated until her death in 2001. Her major clients included the Bahamas Ministry of Tourism, McDonalds, and Anheuser-Busch. Jones also created public service advertising for the United Negro College Fund, Healthy Start (pre-natal care), and the Partnership for a Drug Free America. Caroline Jones received many awards including "Woman of the Year" by the Advertising Women of New York in 1990. She served on the boards of the Advertising Council, Long Island University, the Women's Bank of New York, and on the New York State Banking Board. Beginning in he late 1980s, she produced and moderated "Focus on the Black Woman" for WNYC Radio and hosted "In the Black: Keys to Success" for WOR-TV.

Sources

Stuart Elliott, "Caroline Jones, 59, Founder of Black-Run Ad Companies," The New York Times, July 8, 2001.

Judy Foster Davis, "Caroline Robinson Jones: Advertising Trailblazer, Entrepreneur and Tragic Heroine," in Eric H. Shaw, ed., The romance of marketing history : proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Michigan State University, East Lansing, Michigan, May 15-18, 2003 Boca Raton, FL : Association for Historical Research in Marketing, 2003. 210-219.

Judy Foster Davis, "'Aunt Jemima is Alive and Cookin'?' An Advertiser's Dilemma of Competing Collection Memories," Journal of Macroeconomics, Vol. 27, No. 1. March 2007 p. 25-37
Materials in the Archives Center, National Museum of American History:
An oral history interview with Caroline Jones is found in Archives Center Collection (AC0367), The Campbell Soup Advertising Oral History and Documentation Project.
Provenance:
The collection was donated to the Archives Center, National Museum of American History in September 1996 by Caroline Marie Robinson Jones.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Beer -- 1950-2000  Search this
Liquors -- advertising -- 1950-2000  Search this
African American women executives -- 1950-2000  Search this
African Americans in mass media -- 1950-2000  Search this
advertising -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Minority consumers  Search this
advertising -- Beer -- 1950-2000  Search this
Identifier:
NMAH.AC.0552
See more items in:
Caroline R. Jones Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0552
Additional Online Media:

Kraft Television Theatre Oral History Project

Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Names:
National Broadcasting Company, Inc.  Search this
Thompson, J. Walter (advertising agency).  Search this
Extent:
4.3 Cubic feet (5 boxes)
Type:
Archival materials
Collection descriptions
Commercials
Interviews
Audiotapes
Audiovisual materials
Date:
1947-1992
Summary:
Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.
Scope and Contents:
Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

Series 1, Research Files, 1947-1992 contains newspaper and magazine clippings, reports and scholarly articles about the history and development of Kraft, Kraft Radio Music Hall, and Kraft Television Theatre. Folders are arranged alphabetically by subject.

Series 2, Interviewee Files, 1992 contains the abstracts of the oral history interviews and additional information about the interviewee, such as resumes, publications and correspondence, when available. The files are arranged alphabetically by interviewees' last name. Each abstract begins with a brief biographical statement about the interviewee, and a note about the scope and content of the interview. The abstracts correspond to a timed message on track two of the research copy of each audiocassette tape. At the end of each abstract is an index to proper names (people, trade names, KTT episodes, etc.) and to some general themes addresses during the interview. A master index, located in the last folder of this series, combines these individual indices into a comprehensive listing. Complete transciprts are also available for most interviews.

Series 3, Oral History Interviews, 1992 is subdivided into three subseries, representing each of three audio formats: original masters, research copies, and reel-to reel preservation copes. The interviews are arranged alphabetically.

Series 4, Television Commercials, circa 1950 feature comemrcials for a variety of Kraft products. They aired on Kraft Television Theatre between 1947 and 1958.

Series 5, Administrative Files, circa 1950 - 1992 are files created by the Center for Advertising History. Included in this series are bibliographies , briefing books, project proposals and budget, files on project consultants, deeds of conveyance, publicity, and Center publications prepared for the project.
Arrangement:
The collection is divided into five series.

Series 1: Research Files, 1947-1992

Series 2: Interviewee Files, 1992

Series 3: Oral History Interviews, 1992

Subseries 3.1: Original Audio Tapes

Subseries 3.2: Researcher Copies

Subseries 3.3: Preservation Masters

Series 4, Television Commercials, circa 1950

Subseries 4.1: Master Copies

Subsieries 4.2: Researcher Copies

Series 5: Administrative Files, circa 1950 - 1992
Biographical / Historical:
The Kraft Television Theatre Oral History Project is the result of a year-long study undertaken by the former Center for Advertising History. The objective of the project was to create a collection of oral history interviews that documentated the history and development of Kraft Television Theater, especially the relationship between advertising and the origins of commercial sponsorship in the early days of television programming.

Oral history interviews with fourteen former Kraft and J Walter Thompson executives were conducted in 1992 by Tom Wiener, a free-lance writer and oral historian under contract to the former Center for Advertising History. Included were Ed Herlihy, the voice of many of Kraft's memorable commercials; James Blocki, Richard Courtice, Chester Green, and Robert Powell, the architects of Kraft's advertising and marketing strategies in the television era; directors George Roy Hill and Fielder Cook, who launched their successful careers at Kraft Television Theatre; Marion Dougherty, one of Hollywood's leading casting directors who also got her start on KTT; and Dorothy Holland, a veteran of Kraft's Consumer Affairs Department and the company's first female Vice President.

The oral history interviews chart the evolution of Kraft's approach to television, from its pioneering efforts in the mediums infancy to the search to maintain identity in an increasing competitive and fragmented media landscape. Casting, directing and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

On May 7, 1947, at 7:30 p.m. in New York City, advertising made a first significant step into the television era with the debut of Kraft Television Theatre. The program, which became the first regularly scheduled dramatic series on network TV presented weekly live adaptations of plays featuring performers familiar to New York theater goers. Included in each week's installment were commercials for Kraft Cheese Company products.

Kraft's foray into a new advertising medium grew out of the company's progressive advertising policies and its long running association with its primary advertising agency, J. Walter Thompson. Kraft was founded by James Lewis Kraft, a Canadian-born entrepreneur who in 1903 began buying cheese from Chicago wholesalers and peddling it from a horse-drawn wagon. Through acquisitions of other companies and their established brands, as well as development of new products, Kraft's company steadily grew into a leader in the cheese and dairy products business.

As early as 1911, Kraft began advertising on Chicago elevated trains and billboards. In 1919, Kraft inaugurated a 70-year tradition of advertising in such national magazines as Ladies Home Journal and Good Housekeeping. Fourteen years later, looking for a vehicle to promote its newest product, Miracle Whip Salad Dressing, Kraft entered the electronic era with The Kraft Program, hosted by popular bandleader Paul Whiteman on the NBC Radio Network.

Soon renamed The Kraft Music Hall, the show also acquired a new host, crooner Bing Crosby. Crosby's relaxed style was mirrored in the Music Hall's commercials. As written by J. Walter Thompson staffers, they possessed a relaxed, conversational tone, extolling the practical uses of Miracle Whip, Velveeta and other Kraft products.

The Music Hall continued on the air until 1949, but by that time, Kraft Television Theatre was into its third season, well established as the leading dramatic series on the air. Kraft Television Theatre provided a unique laboratory for both its sponsor and Thompson. As with the Music Hall, Thompson actually produced the program: its staffers adapted the dramas, directed them, and hired the casts. NBC provided only technical facilities and crew. Each week, in effect, was opening night for a play that was performed live in front of bulky cameras, under hot lights. Working with modest budgets, producer-directors Stanley Quinn, Maury Holland, and Harry Herrmann took an important first step toward exploiting the potential of television to inform and entertain.

For its part, Kraft drew on the tradition established in its radio ads. From the start, Kraft acted as if it were a guest in the viewer's home, which led to a remarkably effective means of presenting its products. No human face was ever seen, only a pair of hands demonstrating the uses of the product, as a reassuring voice explained the virtues of Cheez Whiz, Draft Cheddar, or any number of products from Draft's expanding line.

In 1958, after eleven years and over 600 programs, Kraft Television Theatre left the air. The show's ratings had slipped under increased competition from mystery and adventure shows filmed in Hollywood as well as quiz shows. Kraft's single sponsorship didn't end with the demise of the Television Theatre. It revived the Music Hall, quite successfully, with Perry Como, whose relaxed personality was a throwback to Bing Crosby. In later years, Kraft chose to be sole sponsor of several specials a year, including the Country Music Association Awards show. Although these programs were pre-recorded, Kraft continued to produce its commercials live through the 1960's, with those same hands and that same soothing voice. Kraft's place in both television and advertising history is secure. Kraft Television Theatre launched a decade of live televised drama that is still regarded as the cornerstone of TV's Golden Age. And the Kraft "hands" commercials are a reminder of the effectiveness of a low-key, low-tech approach to promoting products as humble as Velveeta and Miracle Whip.

As part of a program to document and study modern advertising, the former Center for Advertising History selected Kraft Television Theatre as the last in a series of case studies of significant American advertising campaigns.
Related Materials:
Materials at the Archives Center

N W Ayer Advertising Collection (AC0059)

Materials at Other Organizations

J. Walter Thompson Archives, Duke University

Kraft General Foods Archives, Glenview, Illinois

The Kraft General Foods Archives was established as an internal information resource for the comanpy. ARchives staff will assist outside researchers whenever time and resources permit by answering questions over the phone or through the mails. Requests for direct access to archival collections will be considered on a case-by-case basis. Source materials documenting Kraft's television advertising efforts include: film and videotape copies of Kraft Television Theatre, Kraft Suspense Theatre, Kraft Mystery Theatre, Kraft Music Hall, and other Kraft-sponsored shows. Videotape copies of these shows can be accessed through the Musuem of Broadcast Communication in Chicago, and through the NBC collection at the Library of Congress. Materials also include film and videotape copies of Kraft commercials, early 1950s-present; publications and magazine/newspaper articles about the various shows; company publications featuring articles about the various shows; NBC listings of production details about the shows (dates, producers, actors/actresses, etc.) Any requests for copies of pages from this listing must be cleared through NBC; photos of scenes from the shows as well as still photos of the actors/actresses who appeared in them; print ads supporting Kraft's televiison advertising efforts; casting lists for Kraft Television Theatre (incomplete); and musical scores for Kraft Television Theatre (incomplete).
Provenance:
Collection donated by Kraft General Foods, Inc., on April 16, 1993. Oral histories created by the Archives Center, National Museum of American History, Smithsonian Institution in 1992.
Restrictions:
The collection is open for research. Patrons may use researcher copies of audio and video cassettes. Two of the three videotapes of television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Copyright restrictions. Contact the Archives Center.
Topic:
Copy writers  Search this
Product demonstrations  Search this
advertising -- Food  Search this
Broadcast advertising  Search this
Television producers and directors  Search this
Actors in the advertising industry  Search this
Television advertising  Search this
Genre/Form:
Commercials
Interviews
Audiotapes
Audiovisual materials
Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0464
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0464
Additional Online Media:

Clotilde Arias Papers

Topic:
Star-spangled banner (Song)
Donor:
Arias, Roger  Search this
Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Extent:
3 Cubic feet (8 boxes)
Type:
Archival materials
Collection descriptions
Immigration records
Music
Contracts
Correspondence
Compact discs
Scrapbooks
Sheet music
Parts (musical)
Songbooks
Photographs
Commercial art
Date:
1919-1957
2009
Summary:
This collection documents the life and career of Peruvian musician, composer, and translator Clotilde Arias. Her work includes a Department of State-commissioned translation of "The Star-Spangled Banner" titled "El Pendón Estrellado", advertising jingles, original compositions, and translations of music originally written in English. She also was heavily involved in numerous Pan-American organizations including La Unión de Mujeres Americanas/United American Women.This collection contains correspondence, music manuscripts, photographs,newspaper clippings and printed materials, and four compact discs.
Scope and Contents:
The collection documents the life and career of Clotilde Arias, who was chosen by the U.S. State Department to write a Spanish translation to "The Star Spangled Banner," during the years of the Good Neighbor Policy. In addition to materials related to her translation of the National Anthem, entitled "El Pendón Estrellado", the collection includes music manuscripts, lyrics, composition notebooks, parts for instruments, and correspondence with the State Department. This collection also contains papers related to Arias' work in advertising, her work as a translator, and her own business records. Personal papers include correspondence, immigration and naturalization documents, printed material, and photographs as well as items from a scrapbook. Also included are compact discs containing images from items in the collection.
Arrangement:
This collection is composed of 6 series.

Series 1: Personal Papers, 1923-1956

Series 2. Music Materials, 1921-1953

Series 3. El Pendón Estrellado/The Star Spangled Banner, 1919-1954

Series 4. Himno de las Américas/Hymn of the Americas, 1939-1945

Series 5. Miscellaneous Printed Materials, 1942-1956

Series 6. Photographs and Scrapbook, 1939-1957
Biographical / Historical:
Clotilde Arias was a Peruvian born musician, composer, and translator who lived in New York City following her migration from Iquitos, Peru to the United States in the 1920s. Her full name was Maria Clotilde Arias and she briefly took her husband Jose Anduaga's last name during their marriage from 1929 to 1942 but was known most often as Clotilde Arias. With Jose Anduaga, Arias had one son, Roger Arias. While she is known for her Department of State-commissioned translation of "The Star-Spangled Banner" titled "El Pendón Estrellado", Arias worked diligently as a translator and musician in a variety of contexts as well as working with a variety of organizations that promoted Pan-Americanism. Prior to her life in the United States, Arias worked for the Iquitos newspaper El Oriente writing satirical pieces related to local issues. Arias died in 1959 in New York City.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Translations  Search this
Translators  Search this
Good neighbor policy  Search this
National songs  Search this
advertising  Search this
Composers  Search this
Women musicians -- 1930-1950  Search this
Women musicians  Search this
Advertising agencies  Search this
Women in the advertising industry  Search this
Women -- Peru  Search this
Women composers  Search this
Music by women composers  Search this
Women composers -- United States  Search this
Pan-Americanism  Search this
Commercial art  Search this
Jingles (Advertising songs)  Search this
Jingles (Advertising songs) -- Writing and publishing  Search this
Minorities in advertising  Search this
Music in advertising  Search this
Women translators  Search this
Naturalization records  Search this
Genre/Form:
Immigration records
Music -- Manuscripts
Contracts
Correspondence -- 20th century
Compact discs
Scrapbooks -- 20th century
Sheet music -- 1920-1960
Parts (musical)
Songbooks
Photographs -- 20th century
Commercial art
Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1164
Additional Online Media:

Personal Papers

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Type:
Archival materials
Date:
1923-1956
Scope and Contents:
This series contains materials related to Arias' personal life including documents relating to travel and migration, her divorce, and activities associated with her work as a translator. This series is composed of correspondence, personal records, and handwritten notes.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164, Series 1
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref515

El Pendón Estrellado/The Star Spangled Banner

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Type:
Archival materials
Date:
1919-1954, 2009
2009
Scope and Contents:
This series reflects Arias' experieces preparing for and writing "El Pendón Estrellado". Included are drafts of the music and lyrics as well as publications of the final version. Materials in this series also document the use of "El Pendón Estrellado" and Arias' knowledge of Portuguese to aid in the creation of a Portuguese version of "The Star-Spangled Banner" entitled "O Pendão Estralado". This series is comprised of newspaper clippings, printed materials, handwritten notes, correspondence, and four compact discs. The compact discs were created by Arias' son, Roger Arias and contain images of items in the collection and other items related to Clotilde's life, links to websites relating to Clotilde's music, and brief descriptions of some of the included images written by Roger.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164, Series 3
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref516

Miscellaneous Printed Materials

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Type:
Archival materials
Date:
1942-1956
Scope and Contents:
This series consists of a variety of printed materials that reflect Arias interests and career. Materials include magazines, pamphlets, and newspaper clippings.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164, Series 5
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref517

Himno de las Américas/Hymn of the Americas

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Type:
Archival materials
Date:
1939-1945
Scope and Contents:
This series reflects Arias' experiences with writing and promoting her song "Himno de las Américas" or "Hymn of the Americas" which was originally composed for the 1939 World's Fair. Materials include correspondence relating to the adoption of the piece as the official hymn or song of various organizations including la Union de Mujeres Americanas/United American Women. Also included are newspaper clippings and pulished and drafts of manuscripts.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164, Series 4
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref518

Music Materials

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Type:
Archival materials
Date:
1921-1953
Scope and Contents:
This series is composed of papers that reflect Clotilde Arias' musical career including translations, original compositions, jingles for various products, and lyrics that accompany her music. This series contains numerous handwritten drafts and pieces of music as well as published pieces of music. Also included are Arias' business records relating to copyright for her original music as well as her work at a variety of advertising agencies throughout New York City.
Arrangement:
This series is composed of 5 subseries.

Subseries 2.1: Commercial Compositions, 1952-1955

Subseries 2.2: Published Music Manuscripts, 1926-1947

Subseies 2.3: Early Manuscripts, 1921-1956

Subseries 2.4: Lyrics, 1945-1953

Subseries 2.5: Business Materials, 1940-1952
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164, Series 2
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref519

Commercial Compositions

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Type:
Archival materials
Date:
1952-1955
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164, Subseries 2.1
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref520

Published Music Manuscripts

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Type:
Archival materials
Date:
1926-1947
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164, Subseries 2.2
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref521

Photographs and Scrapbook

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Type:
Archival materials
Date:
1939-1957
Scope and Contents:
This series contains a scrapook documenting Arias' achievements and activities during the years 1939-1957. Contents relate to the activities of La Unión de Mujeres Americanas/United American Women, with which Arias was heavily involved. Contains photographs, newspaper clippings, and printed material related to performances of her music.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164, Series 6
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref522

Early Manuscripts

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Type:
Archival materials
Date:
1921-1956
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164, Subseries 2.3
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref523

Lyrics

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Type:
Archival materials
Date:
1945-1953
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164, Subseries 2.4
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref524

Business Materials

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Type:
Archival materials
Date:
1940-1952
Scope and Contents:
This subseries contains correspondence, publicity materials, and documents relating to Arias' career as a lyricist and composer as well as her work with advertising agencies in New York City.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164, Subseries 2.5
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref525

Loose Materials from scrapbook

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Container:
Box 5, Folder 1
Type:
Archival materials
Date:
1941-1952
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref526

Scrapbook pages

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Container:
Box 5, Folder 3
Type:
Archival materials
Date:
1939-1946
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref527

Scrapbook cover

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Container:
Box 5, Folder 4
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref528

Photo album

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Container:
Box 1
Type:
Archival materials
Date:
1949-1957
Scope and Contents:
Contains photographs of Arias and her family including photos of her son Roger Arias that document her travels across the United States as well as of her family in Iquitos, Peru. This album also includes numerous portraits of Arias and photos of La Unión de Mujeres Americanas/United American Women events.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref529

Commercial manuscripts

Collection Donor:
Arias, Roger  Search this
Collection Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Container:
Box 2, Folder 1
Type:
Archival materials
Date:
1954-1955
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1164-ref530

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