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Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Kenneth A. Gibson, American, born 1932  Search this
Clifton Herman Johnson, American, 1921 - 2008  Search this
New York Giants, American, founded 1925  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Howard University Medical Alumni Association, Inc., American, founded 1871  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
National Insurance Association, American, founded 1921  Search this
Whitney Moore Young Jr., American, 1921 - 1971  Search this
National Urban League, American, founded 1910  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
369th Veterans Association, American  Search this
Dr. Martin Luther King Jr., American, 1929 - 1968  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
National Council of Negro Women, founded 1935  Search this
President Richard M. Nixon, American, 1913 - 1994  Search this
Roy White, American, born 1943  Search this
Franklin Augustine Thomas, American, born 1934  Search this
Gail Fisher, American, 1935 - 2000  Search this
Hal Christopher Frederick, American, born 1934  Search this
Greg Morris, American, 1933 - 1996  Search this
Joan Murray  Search this
Edie Huggins, American, 1935 - 2008  Search this
National Dental Association, American, founded 1913  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Nettie B. Smith, American  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
Gladys W. Dixon, American, born 1901  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
National Negro Business League, American, 1901 - 1966  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Kappa Alpha Psi Fraternity, Inc., American, founded 1911  Search this
National Association of Market Developers, American, founded 1953  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 11 × 9 1/16 × 5/16 in. (28 × 23 × 0.8 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1971
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Medicine  Search this
Men  Search this
Political organizations  Search this
Politics (Practical)  Search this
Professional organizations  Search this
Religious groups  Search this
Sororities  Search this
United States--History--1969-2001  Search this
United States--Social life and customs  Search this
Urban life  Search this
Women  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.5
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2012.167.5
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  • View <I>Delegate</I> digital asset number 1

Castor Advertising Corporation Collection

Topic:
Coca-Cola (Trademark)
Creator:
Fernandez, Castor  Search this
Castor Advertising Corporation  Search this
Names:
Anheuser-Busch, Inc  Search this
Heublein Inc.  Search this
International Rescue Committee  Search this
Richardson-Vicks Inc  Search this
Extent:
1 Cubic foot (4 boxes)
Type:
Archival materials
Collection descriptions
8mm films
Advertisements
Business records
DVDs
Handbooks
Letters (correspondence)
Masters theses
Magazines (periodicals)
Newsletters
Photographs
Press releases
VHS (videotape format)
Newspaper clippings
Hispanic American periodicals
Date:
1960-2007, 2018
Summary:
This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.
Content Description:
Archival materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International. This collection includes correspondence, business records, awards, a copy of Fernández's MBA thesis, photographs, newspaper clippings, magazines, a DVD containing an interview with Fernández, and advertising reels recorded on VHS tapes, cassettes, and 16mm film.
Arrangement:
This collection is arranged into four series.

Series 1: Background Materials, 1961-2001, 2018

Series 2: Advertising Materials, 1969-1987

Series 3: Newspaper Clippings and Publications, 1968-2000

Series 4: Audiovisual Materials, 1960-2007
Biographical / Historical:
Castor A. Fernández Capote was born in 1943 in Havana, Cuba and moved to the United States in 1961. Fernández first lived in Miami, Florida but moved to New York City soon after. He attended City College of New York where he received his Bachelor and Master of Business Administration in Marketing. For his MBA thesis, "Market Segmentation through Television Advertising," Fernandéz focused his research on the potential for Spanish-language media to engage the Spanish-speaking market of New York. Fernández began his nearly four-decade-long advertising career in firms throughout New York City such as Link Advertising and Palmer Advertising. In 1968, Fernández established his own advertising firm called Castor Spanish International, focusing specifically on marketing designed for to the multiple groups of people described under the umbrella term "Hispanic." In 1989, Castor Spanish International merged with the Miami-based advertising corporation, Garcia-Serra & Blanco Advertising, to form a new agency: Castor SG&B. The agency dissolved the merger in 1990 and Fernández established Castor Advertising Corporation. Fernández retired from advertising in 2002. Throughout his decades-long career, he and his agencies did work for many major American corporations such as Café Bustelo, Citibank, McDonald's, Coca-Cola, Anheuser-Busch, Kmart, Richardson-Vicks, and Heublein Incorporated.
Provenance:
Collection donated to the Archives Center in 2018 by Castor Fernández.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Advertising campaigns  Search this
Advertising executives  Search this
Articles  Search this
Awards  Search this
Marketing  Search this
Minorities in advertising  Search this
Alcohol -- advertising  Search this
advertising -- Alcoholic beverages  Search this
Hispanic American businesspeople  Search this
Hispanic American consumers  Search this
Hispanic Americans  Search this
Cuban American business enterprises  Search this
Genre/Form:
8mm films
Advertisements
Business records
DVDs
Handbooks
Letters (correspondence)
Masters theses
Magazines (periodicals)
Newsletters
Photographs -- Color photoprints -- 1950-2000
Photographs -- Color photoprints -- 21st century
Press releases
VHS (videotape format)
Newspaper clippings
Hispanic American periodicals
Hispanic American periodicals
Citation:
Castor Advertising Corporation Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1461
See more items in:
Castor Advertising Corporation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1461

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Crispus Attucks, American, 1723 - 1770  Search this
Sojourner Truth, American, 1797 - 1883  Search this
Harriet Tubman, American, 1822 - 1913  Search this
Sarah C. Roberts, American, born 1844  Search this
Susan McKinney Steward, American, 1847 - 1918  Search this
Dred Scott, American, ca 1800 - 1858  Search this
Frederick Douglass, American, 1818 - 1895  Search this
Booker T. Washington, American, 1856 - 1915  Search this
George Washington Carver, American, 1860s - 1943  Search this
W.E.B. Du Bois, American, 1868 - 1963  Search this
Scott Joplin, American, 1867 - 1917  Search this
Marcus Garvey, Jamaican, 1887 - 1940  Search this
James Weldon Johnson, American, 1871 - 1938  Search this
Father Divine, American, ca. 1876 - 1965  Search this
A. Philip Randolph, American, 1889 - 1979  Search this
Adam Clayton Powell Jr., American, 1908 - 1972  Search this
Rosa Parks, American, 1913 - 2005  Search this
Medgar Evers, American, 1925 - 1963  Search this
Dr. Martin Luther King Jr., American, 1929 - 1968  Search this
President Lyndon Baines Johnson, American, 1908 - 1973  Search this
Mary McLeod Bethune, American, 1875 - 1955  Search this
National Association of Black Social Workers, American, founded 1968  Search this
Congressional Black Caucus, American, founded 1971  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Shriners International, American, founded 1870  Search this
National Pan-Hellenic Council, American, founded 1930  Search this
National Dental Association, American, founded 1913  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Democratic Party, American, founded 1828  Search this
Republican Party, American, founded 1854  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
National Urban League, American, founded 1910  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
National Medical Association, American, founded 1895  Search this
Kappa Alpha Psi Fraternity, Inc., American, founded 1911  Search this
National Council of Negro Women, founded 1935  Search this
Daughters of Isis, American, founded 1910  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
369th Veterans Association, American  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
Langston Hughes, American, 1902 - 1967  Search this
Paul Robeson, American, 1898 - 1976  Search this
Ezzard Mack Charles, American, 1921 - 1975  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 3/8 in. (27.5 × 21.4 × 1 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Date:
1976
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics (Practical)  Search this
Professional organizations  Search this
Religious groups  Search this
Sororities  Search this
United States--History  Search this
United States--History--1969-2001  Search this
United States--Social life and customs  Search this
Urban life  Search this
Women  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.10
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
EDAN-URL:
edanmdm:nmaahc_2012.167.10
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1

Sosa, Bromley and Aguilar and Associates Records

Advertiser:
Procter & Gamble Company  Search this
Mars, Incorporated  Search this
American Airlines  Search this
Burger King Corporation  Search this
Coca-Cola Company  Search this
Anheuser-Busch  Search this
Creator:
Sosa, Lionel  Search this
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)  Search this
Aguilar, Adolfo  Search this
Bromley, Ernest W.  Search this
Extent:
14 Cubic feet (31 boxes and 1 map folder)
Type:
Archival materials
Collection descriptions
Oral history
Newsletters
Marketing records
Ephemera
Photographs
Commercials
Awards
Advertisements
Ledgers (account books)
Articles
Magazines (periodicals)
Place:
Texas -- 20th century
San Antonio (Tex.)
Date:
1981-1997
Scope and Contents:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican candidates including George W. Bush and Ronald Reagan. Works created for local institutions such as the San Antonio Symphony and Incarnate Word High School are also represented in the collection. Sosa, Bromley and Aguilar were pioneers in developing advertising strategies to appeal to Latino consumers.

This collection includes internal corporate documentation such as awards, financial reports, marketing strategies, advertisement samples and newsletters, as well as newspaper and magazine articles. The majority of the collection consists of audiovisual materials in D2, BetacamSP, 3/4" U-Matic and 1" videotape formats. The audiovisual materials contain commercials, casting calls/auditions, director reels, public service announcements, focus groups sessions and more. Six hours of oral histories with the principals and transcriptions of the interviews are also included in the collection. Prominent sections of the collection include advertisements created for the Center for Disease Control to address misconceptions about AIDS in Latino communities, as well as photographs, an audiocassette, and public service announcements pertaining to the life and death of singer Selena Quintanilla-Pérez.
Arrangement:
This collection is divided into five series:

Series 1: Background Materials, 1980-2015

Series 2: Financial Materials, 1983-1989

Series 3: Clippings, 1988-1999

Series 4: Advertisements, 1988-1995

Series 5: Audiovisual Materials, 1988-1997
Biographical / Historical:
Lionel Sosa (b. 1939) is from San Antonio, Texas and is of Mexican descent. His first venture as an entrepreneur was starting a graphic design studio called Sosart which later developed into an advertising agency. Ernest Bromley (b.1951), of Puerto Rican and Canadian descent, joined the company in 1981 while employed at the University of Texas, San Antonio as a researcher. Bromley's background in acculturation, advertising and consumer research provided a unique perspective for the newly developed Sosa and Associates. Adolfo "Al" Aguilar (b. 1955), also of Mexican descent, studied advertising and marketing at the University of Texas, Austin. Aguilar worked for Coca-Cola's first Hispanic Marketing Department when he began meeting with Sosa and Bromley. Eventually, Aguilar helped bring the Coca-Cola account to Sosa Bromley and Associates. This successful transfer ultimately led to the development of Sosa, Bromley and Aguilar and Associates.
Related Materials:
Materials in the Archives Center:

López Negrete Communications Advertising Collection (NMAH.AC.1413)

Hector and Norma Orcí Advertising Agency Records (NMAH.AC.1384)

Association of Hispanic Advertising Agencies Collection (NMAH.AC.1343)

Dolores Valdes-Zacky Papers (NMAH.AC.1394)

Castor Advertising Corporation Collection (NMAH.AC.1461)

Spanish Language Television Collection (NMAH.AC.1404)

Goya Foods, Inc. Collection, 1960-2000 (NMAH.AC.0694)
Separated Materials:
Items relating to this collection were donated to the Division of Numismatics and Division of Work and Industry. See accessions: 2002.0007.0517 (Tetradrachm coin); 2015.0080.01 (1988 Clio Award Trophy Hispanic Advertising AIDS Campaign); 2015.0080.02 (Promotional Mug); 2015.0080.05 (Promotional Watch); 2016.3049.02 (1993 Clio Award for Hispanic Market Coca Cola Classic); 2015.0080.06 (1990 Adweek Plaque); 2015.0080.03 (1995 Selena Commemorative Pin).
Provenance:
Donated to the Archives Center in 2015, by Lionel Sosa, Ernest Bromley and Adolfo Aguilar.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising campaigns  Search this
Advertising agencies -- 1980-2000  Search this
Advertising executives  Search this
advertising -- Soft drinks  Search this
advertising -- Food  Search this
advertising -- Confectionery  Search this
advertising -- Beverages  Search this
advertising -- Brand name products  Search this
advertising -- Audio-visual materials  Search this
advertising -- Alcoholic beverages  Search this
advertising -- 1980-2000  Search this
advertising -- Airlines  Search this
Minorities in advertising  Search this
Television advertising -- 1980-2000  Search this
advertising -- History  Search this
Genre/Form:
Oral history
Newsletters
Marketing records
Ephemera -- 20th century
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1980-2000
Commercials
Awards
Advertisements -- 1980-2000
Ledgers (account books)
Articles -- 20th century
Magazines (periodicals) -- 20th century
Citation:
Sosa, Bromley and Aguilar and Associates Records, 1981-1997, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1351
See more items in:
Sosa, Bromley and Aguilar and Associates Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1351
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